Tag Archives: Branding

How to Create an Effective Marketing Strategy If you are working to complete an official marketing campaign for your product. You need to follow a distinct pattern for creating an effective market strategy. Any successful marketing campaign has a typical plan for reaching an audience for how it will progress …

How to start a successful brand from scratch If you need to start a brand from the ground up there are some excellent ways that you can showcase your brand and what you can offer for your customers. Before you begin to work on your branding one of the first steps you need to …

Follow the KISS method for design (Keep It Simple, Stupid) A simple design is exactly what many companies want nowadays and for good reason. Simple designs not only convey messages in a profound way but they seem to have a more lasting impact with audiences in design. More and more …

Cut the Clutter: How to Bring a Logo Design Back to Basics With the plethora of design tools and graphic design materials available, a lot of designers have found themselves lost deep in the mayhem of clutter. It happens when you attempt to create overly complicated designs that end up …

How to be Unique without Being Bizarre The current graphics design industry is full of what many professional designers have termed as “noise”. Many designers, especially the newly inducted ones, are in a hurry to complete unique designs, even if it means breaking all the design principles. With the superfluity of …

Awesome Beer Logos Breweries are among the oldest companies in the world. A closer look at some of the most successful ones will reveal to you that it was not the content of the beer in their bottles that made people fall in love with them, but their marketing strategies …

The Basics of Branding for Designers It is the desire of every designer to come up with unique designs that will impact on their client or their business brands positively. But this kind of branding is not possible unless you know what it takes to come up with a winning …

Why a Brand Needs to Know Their Target Market The fastest way to fail in business is not to identify your target market and attempt selling to everyone. Many business owners have the opinion that defining their market will limit their reach in the industry, yet the converse is very …

What’s wrong with the New Metropolitan Logo? Changing the logo of a company or organization is tantamount to changing the brand of the company. A lot of discretion needs to be exercised because the new logo might spark off negative reactions from ardent brand followers. A recent case was witnessed when …

How much should you pay for a custom logo? It’s difficult to actually suggest how much money you should pay for your logo especially if you are planning on getting a custom logo completed. There are a number of big factors to consider in the cost of a logo. Keep …