Just like any other business, a used car dealership requires strong branding in order to withstand the competition to survive. Due to the unique demands of such kinds of businesses, it is imperative to come up with the right logo that will help the dealership dwarf the competition and always be noticed by potential clients looking for used cars. Having such a logo sounds like a toll order but if you know you to go about it, then it becomes a walk in the park. Highlighted below are a few tips you could use in building the right logo for used car dealership-:
There are a plethora of used car dealerships in the country and the only way to stand out and attract the attention of potential clients is to use a logo that is not already being used in the market. Your logo must thus be unique and completely different from every other thing the industry is used to seeing.
A lot of work is required at this stage because you will be required to take a look at what is already in the industry, in terms of designs, symbols, colors and types. This is so you avoid creating a logo for used car dealership that will be unique and not generic. But while considering uniqueness, you need to remember it doesn’t involve avoiding the clichés only but also thinking out of the box when it comes to the design. Simply don’t do what everyone else is doing.
Think about typographic logos
A closer look at most of the logos for car dealership will features image or symbol logos where a particular type or brand of car is used as the main symbol in the logo. Whereas some of these designs are great, they have been used now and again until they are simply boring. For a change, you can think about using typographic logos when designing your logo for used car dealership.
One aspect of a great logo is timelessness and it come naturally with the use of typographic logos. Other than the logo being timeless, it will set you apart from the competition since you have not followed the norm in the dealership industry and as a result, it will be easy for you to attract potential clients to your dealership.
Use Color to your advantage
When it comes to colors in logo design, you are likely to be referred to the color theory – a very complex subject matter. The important thing however, is you need to understand the basics before you start experimenting with colors. You need to know the various contexts in which to use the various shades of colors, the kinds of emotions they elicit as well as when and where not to use them.
When designing logo for used car dealership therefore, your aim is to first attract the attention of potential used car buyers then instill in them the confidence that you indeed have the kind of vehicles they are searching for. You choice of colors for logo for used car dealership should reflect these two fundamental aims.
Tell a story
A logo should have a story behind it. It is not just a combination of art, patterns and text to please the eyes of those passing by your car dealership. The ideal logo for used car dealership should make clients and potential customers to instantly remember your business. And this is only possible if they can associate the logo with something they hold dear and this will greatly depend on the story that your logo is telling about the business.