Video game development is a rapidly growing business and as such, it has attracted huge interests from a plethora of investors keen on making a kill with video games. It is thus imperative for every potential investor in this industry to be clever in their marketing so as to come up with fresh approaches to enable them get their fair share of clients. The first step for such an investor is to come up with the right logo. Presented here are a few tips worth having in mind when you are designing a logo for a video game development studio.
Research the niche
Video game development is a vast niche and there is no way any development studio can go after every component of the industry. It is thus important to carry out an in-depth research to understand the specific sub niches you are interested in as this will inform the use of imagery, fonts, and colors amongst other design aspects for the logo for a video game. Decide whether you will be making games for the sports niche, racing, lifestyle, children etc. This is also the only way to have focus in the business and get the best results out of the resources you have.
Be unique and clever
Now that you have known the niche you are interested in, you must be unique and very clever so as to stand out from the crowd. To achieve this, it will be important to take some time and investigate the kinds of designs that already exist in the industry. Logo design for a video game developer at least has plenty of inspiration to draw from. The reason for doing this is so that you don’t become a copy cat by using designs already available in the market. Doing so will not help your business in any way because you will lack the uniqueness to set it apart from the crowd.
The choice of color is very important
When it comes to graphics design and logo design for a video game, the use of color is not just to make things look beautiful. Color is an important aspect of design and one which must given the due consideration it deserves. Colors elicit various reactions from human beings and so it can be used to convey a particular feeling or emotion of the business to the audiences. Therefore, when designing a logo for a video game development studio, the choice of color should be in tandem with the brand message as well as the feeling the studio wants to convey to the target audience. Here is a short guide to the meanings portrayed by different colors-:
- Orange means creative, youthful and friendly
- Red means energetic, sexy and bold
- Purple means wise, evocative and spiritual
- Black means credible and powerful
- White means pure, simple and clean
- Yellow means inventive, sunny or optimism
- Blue means professional, tranquil, medical or trustworthy
- Brown mean rural, historical and steady
You can use the guide above to help you choose appropriately on the colors to use on the logo for your game development studio.
Simplicity and flexibility
Video game development industry is such a versatile one and changes happen very fast and quite often. But the logo designed should not be one that will require constant revision every time the industry moves forward. To achieve this, the design should not be based on the current fads or trends in the industry. But rather, it should have the timelessness and flexibility needed to make it relevant in many more years to come. Also importantly, it must not be overly complicated to make it difficult for potential clients to recognize and identify with. This is the key to creating a long lasting logo for a video game development studio that will last the taste of time.