The real estate industry is quite a lucrative and standing out from the crowd could be the difference between you getting that million dollar deal. Branding is thus an important aspect for any type of real estate business. But you don’t have to set aside millions of dollars for advertising in order to attract the attention of the right crowd.
Just with a simple, but effective logo, you can dwarf even the very big giants in the industry and stand out to be noticed by every potential investor. Here are a few tips on how to create a logo for your real estate business so that you get the gas you need to propel your branding efforts in this lucrative, yet turbulent industry.
Never use cliché images and symbols
There are certain design concepts in the real estate industry that has been used time and again such that they have now become obsolete. However beautiful you may make them to be, they will always appear generic and they will never attract the attention of any serious investor. You need to avoid these symbols and images like plague whenever you are thinking about designing your real estate business logo. Some of these cliché images include rooftops, buildings structures and homes.
Use unique patterns
Now that you can’t use the generic symbols and patterns, yet they appear to be so endearing, what are the other patterns you can use? Truth be told, there are a plethora of patterns and symbols you can use on your real estate business logo and avoid the generic ones. If you use the services of smart logo designers, they can advice you on geometric shapes and patterns that will clearly demonstrate your unique concept to potential clients and still make you stand out as a unique business. These could be pyramids, boxes, triangles or origami-style symbols that will potentially introduce a different approach but still maintain the meaning of your business.
If you think like the rest when designing your real estate business logo, then you will get average results that the rest are getting. So how do you avoid this, even though it is very tempting? It is true that the real estate industry deals with houses and buildings, but how else can you use other symbols to still convey the same meaning? You can possibly think of other imagery such as picket fence, trees, stones, locks, pillars or even keys to use in the logo. These are neither houses nor structures, but when someone sees them in a real estate logo, they will quickly make the connection and know what the image is all about.
Right choice of colors
Color usage in the real estate industry is highly abused by very many designers. It is imperative to know that the real estate industry is not just like any other business where any color will do. The ideal choice of colors should be those that represent the true personality of the business and has some semblance to what people are used to seeing in the industry. For instance, colors like grey, blue, gold, black, silver and brown are very ideal because they are not only professional, but also they are trendy and easy to connect with the real estate industry.
Experiment with different typography
There are no limitations when it comes to the use of typography in designing real estate business logo. Since there is no set of rules, you should try out with different typography to see the ones that will best suit your design. Ideally, the typography should be strong, simple and unique enough to draw the attention of the potential clients.