There are many gourmet food joints in town and standing unique amongst them, especially when you are just starting out can be a toll order. Evidently, the quality of your food and overall services will determine if you will have a continuous string of repeat customers or if customers will come to your gourmet restaurant just once and never to be seen back again.
But besides the quality of food and services, you need to attract the customers and make them step their foot on your front door. This can be achieved by giving the right first impression and most importantly through ideal logo design. Here are some of the tips you need to have in mind when building a logo in the gourmet food niche, either when using the services of a professional logo designer or when using a free logo generator.
Consider using cursive or handwritten fonts
Cursive or freestyle fonts tend to promote a sense of comfort – something that every gourmet food joint greatly yearns for. When such fonts are used in the logo design, potential clients will associate the restaurant with comfort and will be more willing to check it out. But while using the cursive or handwritten fonts, it is also a good idea to have in mind the kind of moods you wish to create in the restaurant. For instance, are you looking forward to making the restaurant be a place for fine dining or casual dining? Check out a free logo generator and see if they have such fonts which you could borrow for your design.
Appropriate choice of colors
Color choice cannot be ignored when designing a logo in the gourmet food niche. Color has a way of working with the human emotions and feelings and if appropriately used, it can create just the right feeling needed to attract more customers to your gourmet food restaurant. For fine or most of the gourmet food restaurants, dark blue, red, and black shades are always preferred.
They are not only elegant, but also exude the comfort and confidence which are equally crucial to these kinds of businesses. Alternatively, if you were interested in creating a rather casual look in the restaurant, then you can settle on brighter shades such as pink, orange, yellow and green. These colors will make the logo more impressive, colorful and most importantly catchy to the eyes. One tip to finding the most appropriate color would be to try out a logo marker and get some color suggestions from it.
You don’t have to write it in the logo for people to know that you are offering gourmet foods or fine dining services. This can be easily achieved through the right use of symbols and illustrations used in the logo. To use the right illustrations when designing a logo in the gourmet food niche, do some research to find out most of the symbols and images used by other gourmet food restaurants. The research is to simply give you an idea on the kind of symbols and illustrations you can use. Since you strive to be unique and make the logo in the gourmet food niche stand out, you must avoid the temptation to use the common images and symbols in your design.
On illustrations still, you can think of the symbols and images that exude the personality of the foods and services offered in the restaurant. For instance, if you are offering Chinese gourmet foods, it wouldn’t be a bad idea to use Chinese chopsticks in the design.
How about going vintage or retro?
Vintage or retro designs will always look fresh and you could use them when designing a logo in the gourmet food niche. Besides the freshness they bring, they will also introduce versatility and timelessness in the design. Therefore, feel free to try out some retro or vintage designs along with rustic styles and fonts to find the ones that will work best for your design and using a free logo maker would be a nice way to experience some of the vintage designs.
Learn how to build a logo for a gourmet coffee business here.