Your new craft brewery will have lots of success if you can have a solid branding strategy for it. When it comes to branding however, I know that you are reliably informed that you will need to have a great logo to spearhead the whole process. The logo will be the visual representation of your brewery to the outside world and it is what your clients or potential customers will use in remembering your brewery.
Due to such grave importance, it is imperative that you take your time to come up with a professional logo that will serve its purpose. Outlined below is what it take to produce a good logo for you new craft brewery and these steps will apply irrespective of whether you are using professional logo designers or you are using a free logo generator.
Consider logo design principle
Before embarking on the actual process of logo design for your new craft brewery, you need to have in mind the principles which dictate a good logo design. They need to be the following:
- Appropriateness – the brewery logo should reflect the exact nature of your business through the use of symbols, fonts and colors.
- Versatility – the brewery logo should be able to be used in varied applications such as billboards, business cards, trucker hats, beer mugs etc.
- Simplicity – the brewery logo need to be simple, describable and memorable so that it can stick to the memories of your clients for the longest time possible.
- Uniqueness – the last thing you want the logo to do to your business is to portray as a copycat by lacking in originality.
The creation stage
The creation process of your new craft brewery logo begins with sketching what you would like the final design to be like. You will be compelled to visualize what you want the logo go look like, incorporating fonts and images which you think will work best for the branding needs of your brewery. This is the stage to play around with the fonts as well as the colors to see how they marry together and the kind of visual impressions they have on the design. By having a solid sketch, it will be easy for you to more forward, even if you are using a free logo generator.
Translating the sketch into logo
Once you are done with the sketch, the next step is to translate it into a logo. Fortunately, there is a plethora of tools you can use to achieve this. You can decide to use a free logo maker in order to translate your sketch into a design or you can use more powerful tools with lots of flexibility and versatility like Adobe Illustrator. Illustrator can be essential to producing a professional brewery logo. Alternatively, if you feel that you don’t have the required technical skills or experience needed to finish the logo creation, you are always free to seek the services of professional logo designers.
Once you have the sketch translated into a design, the next step is to get feedback from third parties. The essence of the feedback is to highlight to you the potential mistakes you might have made in the creation of the logo and how you can improve it or make it better. From the feedback you get, you will also be able to tell if you the logo is going to get the right reception from your target audience.
Refine based on the feedback
Once you have the feedback, use the comments you received about the logo to refine it and make it much better. Though the final product is not guaranteed to be perfect and won’t attract any negative criticism, it will be much better than the first one and you shall have done a greater job, irrespective of whether a professional created the logo or you created it using a logo maker.