Tag Archives: Branding

No matter the size of your business, business brand will always be central to your ultimate success. Some people tend to think that so long they can get a steady number of clients through their front doors; then branding doesn’t matter, and it should be only the concern of the …

There are many places on the internet where you can find different design contests. For young and aspiring designers, such places usually appear alluring with the thought of getting a paid and exposing your skills to the design community. However, this can be just for the short term since there are …

The marketplace is in a constant battle where your victory is not determined by the sophistication of your artillery but by the effectiveness of your brand. This is why businesses are spending millions and millions of dollars in branding and marketing so that they can have a strong brand identity …

Most people still view Twitter as new microblogging site that is not worthy of grabbing their attention as far as branding is concerned. However, the few individuals and the businesses in the know are taking massive advantage of this platform to develop and grow their brands. With the number of …

The whole concept of branding in business is to get the attention of as many customers as possible so that you can increase your sales figures and ultimately grow the company. There are several ways you can use to “take control” of the customer’s mind and influence their decision of …

The process of building a brand requires a multidimensional approach owing to its complex nature and the various parameters involved. A logo is not a brand neither is the brand a logo. Due to this fact, logo alone is not sufficient to build a brand. However, a logo is very …

Is Your Logo Design Adaptive? Brands change and evolve over the years. Logos have always been part of the branding for most businesses and when brand changes. But should you amend the logo with every evolution of the brand? This is not necessary true at all times as it will …

Top Mistakes Brands Make with Promotional Products Big brands and companies have flexible and varied ways of using promotional products to increase their brand awareness, besides attracting new customers and clients. With this versatility, marketers have more choices to move the products of the company, but unfortunately, they are also prone …

The Difference between a Brand and a Logo Many people find it confusing to distinguish between the terms brand, identity, and a logo. These three terms are usually used interchangeably, and whereas a layman can be excused for doing so, the same case should never be for a professional designer. …

How Many Drafts Should you Show a Client A draft presentation is one of the steps that designers have to contend with during the design process. It comes early in the process because it is out of the draft presentation that the final concept of the design will be agreed …