Is Your Logo Design Adaptive?
Brands change and evolve over the years. Logos have always been part of the branding for most businesses and when brand changes. But should you amend the logo with every evolution of the brand? This is not necessary true at all times as it will lead to the utilization of lots of time and resources without any guarantees of success while at the same time risking inconsistency in the branding efforts of the business. One sure way to avoid this is for every designer to resort to the creation of adaptive logo designs which will be easily adaptable to the changing brands.
Since the rise of dynamic logos, designers have been looking into different ways of how they can make logos adaptive not just for the branding needs of the businesses but also for various applications. As the needs of the clients continue to transform, it pays to have an arsenal of innovative ways for adaptive logo designs so that you can help your clients make the branding process more flexible. Here are the various approaches you can take when you are looking forward to coming up with adaptive logo designs.
Expand the parameters of your logo
Most designers are fond of thinking that the parameters of their logos have to be closed at all times. This implies that once they are done with a logo design, then there is nothing more to it, and it can be used in any application and for as long as possible. This is a limiting misconception that needs to be dropped before the creation of adaptive logo designs.
Parameters such as the use of color, typeface and letter placement should not be restricted only to the present but also to the future given that these are the major elements of logo design. When such parameters are kept adaptive and flexible, then it will be easy to adapt the logo as the brand changes as the years go by.
Identity can also be a concept
Sometimes all that is needed for a logo to be adaptive is an idea or a simple concept. This calls for the concept of designing “loose” logos that will create consistency and coherence across all the marketing and branding platforms of the business. With such a concept, you have the liberty to create similar logo sets so that the business has the versatility to choose the type of logos to use on different platforms and different branding materials.
The logo sets should be designed in a manner that they will be in tandem to complement each other and not try to create a different identity. With this approach, the identity of the brand will be viewed as a concept present across all the logo sets and not as something that must just be pegged to a particular logo.
Logotypes are the most adaptable
Logotypes are the most adaptive logo designs you will ever come across. Logotypes essentially present a self-contained item with everything packed in one package. A logotype has the brand name, the aesthetic as well as the identity of the business. If the branding needs of the business changes in the future, it will be very easy to adapt the logotype to reflect the changes in the brand.
A look at some of the best logotypes in the world will reveal to you just how easy these logos are adaptable to the changing needs of the brand. Whenever there is a major rebranding, these logos never deviate a lot from the original logotypes. For instance, the Google logo has undergone various modifications to adapt to the branding needs of the search giant and the logotype has always been spot on each time.
Color and black and white logos
The other way to come up adaptive logo designs is to have a logo in color as well as in black and white. This is crucial for the branding needs of the business for two main reasons. The first reason is that black and white logos exude that vintage appeal and will work well for the branding needs of the company, even if the company was to changes its primary colors in the branding process.
Secondly, it is important to accept the print and budget limitations associated with adaptive logo designs and graphics design in general. In some cases, the company may not have the resources to print all their logos in full color, and this makes the black and white a viable option. Black and white logos are also suitable for a wide range of applications, hence their adaptability.
The tips above are unique and great solutions for creating adaptive logos for businesses. They will make a nice addition to your skill set so that you are not afraid of the changes that might happen to the brand whose logo you are creating in a few years from now.