The Most Main Purposes of a Great Logo Logos are vital aspects the marketing for a business. Being the company’s major graphical representation, it becomes the brand of a company and the single most important manifestation of the company amongst its audiences. Due to this critical role, therefore, a great …

The Difference between a Brand and a Logo Many people find it confusing to distinguish between the terms brand, identity, and a logo. These three terms are usually used interchangeably, and whereas a layman can be excused for doing so, the same case should never be for a professional designer. …

Six Logos with Hidden Symbols you Probably Never Noticed In advertising, the logo is one of the fundamental pillars that support the company’s identity. By looking at some of the top logos in the world, they may seem to you just like the ordinary logos meant to give a face …

Should you ever try using a DIY Logo? The internet has made it so simple that anyone can make a logo by themselves. There are lots of articles and video tutorials with detailed procedures on how to come up with professional looking logos. Many business owners, especially those that are …

How Many Drafts Should you Show a Client A draft presentation is one of the steps that designers have to contend with during the design process. It comes early in the process because it is out of the draft presentation that the final concept of the design will be agreed …

Does Your Logo Match your Brand Image? Logos are the main pillars in the branding of any business. A good logo should have the ability to connect well with potential clients and pass across the central marketing message in a clear and concise manner. In this case, it will be …

Deciding How Many Revisions to Offer a Client It is common for design clients to ask their designer for revisions once the assignment is done. Whereas it is within the rights of the client to ask for revised work when they are not satisfied, too many revisions might have far …

Creating a logo that will stand the test of time is no mean feat, let alone restricting yourself to using text or typography alone. But most remarkable ideas and brilliant solutions have been achieved by getting down to the bare essentials of graphics design. In some occasions, it is a …

Beautiful Logos with Just One Color The world we live in is a bright, busy and a fast moving one. Wherever we go, we are surrounded with several colors, and so the majority of people find multi-colored logos to be the most appealing. But this is not to insinuate that …

Can a logo have a universal appeal? When it comes to building a logo that really sticks and has universal appeal there are a number of big elements that come into any logo design. Universal appeal as something that is not easy to capture and it’s important to note that …