How to be Unique without Being Bizarre The current graphics design industry is full of what many professional designers have termed as “noise”. Many designers, especially the newly inducted ones, are in a hurry to complete unique designs, even if it means breaking all the design principles. With the superfluity of …

Awesome Beer Logos Breweries are among the oldest companies in the world. A closer look at some of the most successful ones will reveal to you that it was not the content of the beer in their bottles that made people fall in love with them, but their marketing strategies …

The Basics of Branding for Designers It is the desire of every designer to come up with unique designs that will impact on their client or their business brands positively. But this kind of branding is not possible unless you know what it takes to come up with a winning …

Why a Brand Needs to Know Their Target Market The fastest way to fail in business is not to identify your target market and attempt selling to everyone. Many business owners have the opinion that defining their market will limit their reach in the industry, yet the converse is very …

Tokyo 2020 Olympics Logo Marked for Plagiarism The Olympic Games is one of the most celebrated sports events in the planet. It attracts participants from across the entire globe who come together to compete in a wide range of activity. Given the popularity of the event and the popularity that accompanies …

What’s wrong with the New Metropolitan Logo? Changing the logo of a company or organization is tantamount to changing the brand of the company. A lot of discretion needs to be exercised because the new logo might spark off negative reactions from ardent brand followers. A recent case was witnessed when …

Logo Controversy: History of 49ers Logo It is always embarrassing to the management and designers to come up with a design for a logo for it to be rejected by the fans or brand followers. Such a rejection will in most cases compel the concerned parties to go back to …

How much should you pay for a custom logo? It’s difficult to actually suggest how much money you should pay for your logo especially if you are planning on getting a custom logo completed. There are a number of big factors to consider in the cost of a logo. Keep …

Crucial Lessons from the Failed Uber Logo Redesign Now that the dust on the terrible Uber logo redesign is slowly settling, and the commentary is also dying, it would be prudent to look back and see what lessons can be learned from the failed rebranding effort. The question that begs …

LA 2024 Bid Logo and Our Impressions LA has revealed bid logo and slogan for the 2014 Olympic Games. The Logo, referred to as The Emblem, was designed by 72andSunny together with Bruce Mau Designs. The logo is a depiction of an angel, reaching out for the sun. This might have …