Should you ever try using a DIY Logo?
The internet has made it so simple that anyone can make a logo by themselves. There are lots of articles and video tutorials with detailed procedures on how to come up with professional looking logos. Many business owners, especially those that are just starting out and are interested in branding their business have thus found solace in such materials and decided to make logos without the assistance of the professionals. In most cases, such a move is usually instigated by the person’s desire not to spend money on a professional logo designer. Whereas you may be lucky to find a free, suitable program which can help you make a logo in a matter of minutes, embarking on a DIY logo design is never advisable when you are serious about having a professional brand for your business. Additionally, you need to have in mind that there is more to a logo than just a mere name and some symbols on the image.
A logo is the face of your business to the entire world. It is the first marketing tool that your potential clients and customers come into contact with. As such, therefore, it must give a good visual representation of your organization and have the ability to communicate your central marketing message effectively. If you can’t achieve these with your logo, you will miss the whole point of having it for your business. Working with a professional logo designer on another hand will ensure that you get a logo which will fit the branding and marketing needs of your business. Listed below are some of the undeniable reasons why you need to hire a professional logo designer and never go for a DIY logo:
It is easy to tell whether a logo has been designed by an amateur or by a professional. Since a logo is the face of your business to the outside world, it needs to portray a positive image of your business or products and services. By just looking at the logo, a potential client should come to an immediate conclusion that you look like the real deal worth doing business with.
But if your logo is poorly designed because you did not want to pay for the services of a professional logo designer, then you will portray a negative image to your potential clients who might then develop cold feet in dealing with you.
Stand out from the crowd
The present business landscape is full of competition. Every business is employing any method they have at their disposal to attract the attention of the limited number of customers. If you are interested in attracting more business, therefore, it becomes imperative that you stand out from the crowd so that you can easily be noticed amongst your competition.
One way of doing so is to have a uniquely designed logo that will dwarf the competition and force the potential customers to take note of you. Unless you are a professional logo designer, you may not understand the finer details of creating a unique logo to make your business and brand be easily noticed. This is another reason for you never to attempt a DIY logo design.
A professional logo designer will save you time
In as much as there are a lot of software you can use to make logos online in a matter, there are no guarantees that you will make the right logo the first time. As with every design project, there are iterations following the first draft which are necessary for the final output. As an amateur trying his hands on a DIY logo design, you may find yourself spending hours unending in trying to create a logo with the free tools. But for a professional logo designer, this is what they do for a living. They will take the least time possible while guaranteeing to give you the right logo for your business.
Ensure that there is consistency in the message
An inconsistent message across your marketing materials will make look unprofessional, and potential clients will lose the willingness to deal with you. This can happen quite easily if you decide to design your logo alone. But when you use the services of a professional logo designer, they have the ability to create a design to be used in the logo and across other marketing materials you will be using in your business. In return, you will achieve a consistent visual branding for your entire business, leading to more trust from your customers and also helping you acquire new customers.
Saves you money
Many people resort to DIY logo design because they think that hiring the services of a professional logo designer is expensive. But they forget that cheap is expensive in the long run. With a professional logo design, you won’t have to keep on reverting from one design another, but you will have a first concrete design for you to use in building your brand. It is the branding capabilities of a professionally designed logo that will bring you more benefits than the initial cost of designing the logo. Therefore, always go for a professional logo designer if you want the best and also maintain your focus in the future.