Deciding How Many Revisions to Offer a Client

Deciding How Many Revisions to Offer a Client

It is common for design clients to ask their designer for revisions once the assignment is done. Whereas it is within the rights of the client to ask for revised work when they are not satisfied, too many revisions might have far reaching consequences on the designer as well as the final value of the work. As a professional designer, it is expected that you understand your work and in an ideal case, you should never offer any revision. But in case you have to, what would be the ideal number of design revisions to offer to clients.

Truthfully speaking, there is no definite answer to this question. It is a subjective one with a lot of factors involved. Some designers will agree to do one, two, and three or up to even five revisions whereas other will be clear right from the start and tell clients that they don’t offer any design revisions. Also from the client’s perspective, they will expect a certain number of revisions for every design work they give. Some are ridiculous to ask for an unlimited number of revisions, which most designers will never offer.

Revisions mean little confidence in your work

Too many checks will give an impression that the designer did something wrong hence there is a need to correct. Even though you may not feel confident about your experience and your levels of competency as a graphics designer, you must be careful with the kind of message you pass across to your clients when you allow too many revisions. Essentially, you are telling them that you were not confident about your work the first time hence you are willing to work on it until they are satisfied. Have in mind that nobody wants to hire a designer who won’t get it right the first time.

The question that begs, therefore, is how you limit the number of revisions you make or how you avoid them completely. Discussed below are various approaches you can use to navigate through too many design revisions from clients:

Be selective when accepting clients

The internet has made it so easy to access logo design gigs at very cheap rates. However, most of the professional designer will never offer their logo designs services cheaply. Clients who don’t understand the dynamics, as well as the importance of professional logo design, are the ones who will be quick in asking if you offer any revisions even before they order for your services.

If you consider yourself a professional designer, then you can limit the number of design revisions to offer by simply selecting whom to work for and those to turn down. Fortunately, you can gauge your future interactions with the client the very first time you start to discuss the project. If you feel that they are the “unlimited revision” type of client or they, show signs that they don’t trust your skills hence will be asking for many revisions, save yourself the trouble and drop them.

Do your research and discuss your reasoning with your client

Most clients will request for design checks if they don’t understand your reasons and why you did what you did. One subtle way of ensuring that this doesn’t happen and that you are with the client on the same page is to do a thorough research on the project and have a solid reasoning behind the design.

Additionally, before you go deep into the design, have some time with the client and discuss with them your thought process, telling them what you intend to do with elaborate explanations. This is so that the client gets a clear picture of what you are doing and incase they have any reservation or concerns about the design; they will point it early enough so that you factor it in the design to avoid design revisions once the project is over.

Formulate a revision policy

Another smart way to handle revisions before they even occur is to have a revision policy clearly stated in your website or indicated in your early discussions with your clients. As noted earlier, many clients will always expect a certain number of revisions. You can limit the revision to one or two or use the One Concept Approach, where you don’t offer revisions, and you let the clients know this beforehand.

The advantage of taking this design revisions route is that the clients will trust you right from the start because you are confident about your work, and they will be less inclined to ask for revisions once you are done with the project.

Know how to deal with revision conflicts

In instances when you get into design revision conflicts, you need to find away to resolve the situation in the most amicable and professional manner. A good method would be to revisit the project goals as well as your earlier discussion with the clients to diffuse any confusion that might arise. You can also show them the original drafts if you are certain that you have done the right thing. However, if the work parameters changed during the project, then it may no longer be a revision and a complete review of the project may be necessary.


Learn how to create a logo with universal appeal here. 

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