Logo Lowdown: Current Trends in Logo Design
Logo design trends have gone a lot of transformation, adaptation and shapeshifting from the earlier days of cut letterforms through to the present times where there is a huge wave of digital technology. Every logo designer wants to improve their skills to match the ever growing demands of the modern day client.
Businesses and different establishments fully understand the power of visual representation and branding that can be achieved through effectively designed logos. As a result, therefore, new designs and concepts keep on coming and the following are the latest logo design trends that designers, as well as clients, tend to work with-:
Low Polygon Logo Design Trends
The use of low polygon logo designs is one of the logo design trends that gathered steam in early 2015. Its popularity is attributed to the use of 3D software such as Maya, C4D, and 3D Studio Max. Low Polygon Logo design has now become the most preferred method to create logos as well as icons. Due to the quality of the final output of this design concept, it is expected that many designers will jump on board and further popularize it as a top design concept as far as logo design is concerned.
Use of Custom Letterforms
The use custom letterform was rampant during the analog days, and it appeared to have taken a deep into the abyss of design when the design world woke up to the digital age. The digital age saw the introduction of a flood of tools and techniques that rendered the traditional letterforms obsolete.
However, recent logo design trends suggest that there is a backward shift towards the use of custom letterforms. The rise of these hand-cut fonts can be attributed to the fact that they are stunning, and they express a technical proficiency and artistic inspiration yet to be realized by the digital applications. More designers are adopting the use of custom letterform, and we can only expect that the practice will continue to grow strong as one of the logo design trends in the coming years.
Utilization of Negative Space in Logo Design
Logo design trends cannot pass without mentioning the increasing use of negative spaces by logo designers. Most of the time logo designs are beautified with complex elements that sometimes end up ruining the aesthetic appeal of the logo. Many designers now realize that using simple but essential elements can lead to the creation of stunningly beautiful logos. For instance, the addition of negative space has proven to make logos simple and spectacular, and it is one of the logo design trends that many designers are keen on adopting.
Creation of Dynamic Logos and Logo Sets
Designers and clients are always on the lookout on how to make logos look better. However great a design may be, looking at the same logo for 365 days in a year is likely to make it stale and pale. To combat this monotony and stagnation, designers are resorting to the creation of dynamic logos. Logo sets are also being used to bring in life and freshness to designs that would have otherwise been very boring following prolonged use.
Script logotype is among the strong logo design trends that most designers are keeping on their design radii. These types of logos are for businesses and companies who prefer simplicity and are not troubled with sophisticated graphics or designs. With script logotypes, a custom script font is used to create different variations using nothing other than letters and the company name.
Lower Case Logo Design
The present logo design trends won’t fail to mention the increased use of lower case letters in logo design. Most people are accustomed to upper case logos, perceiving lower case logos to look less serious than their uppercase contemporaries. However, designers are now finding creative ways of using lowercase to design friendly and professional logos. For instance, the current Walmart logo consists of lowercase, and it has given the company more familiar and more approachable appeal.
3D Metal Usage in Logo Designs
For clients and designers interested in rough but beautiful and responsive designs, a 3D metal design is a viable option as far as logo design trends are concerned. With this design, logos are given metallic looks similar to those found in car emblems and car logos. The use of this model is mainly rampant in designs featuring animals and birds.
Calligraphy and Hand Lettering in Logo Design
Hand lettering and calligraphy in logo design is becoming a common trend for designers making logos for hotels and restaurants as well as tattoo companies to make the logos look fun without losing their sophistication and professional touch. Such logos are simple, yet very powerful in promoting the business brand and this is what makes calligraphy and hand lettering logo design be something not to be ignored when talking about current logo design trends.