If you have a store on eBay, you need to have a well designed logo to make your store look professional and stand out from the crowd. Most of the big companies having professional store fronts on eBay spend thousands of dollars to create quality logos and brand their stores. But for the small guys who doesn’t have the resources to go for massive branding, all hope is not lost since there are several approaches which can be used to create stunning logos that will make your stand out and without splashing thousands of dollars on professional design services. Below are some of the various methods you can sue to design an effective logo for your eBay store front.
Consider the template
When you create a new store on eBay, you will be presented with a choice of four simple templates to pick one. The color options of these templates are limited and for coherence, you need to choose the template which will best match the logo you want. It is possible for you to create your own template, but for the beginners, it is highly recommended you go alone with the standard templates availed by eBay. The templates are basic but flexible and they make it possible for you to create professional stores without having a lot of design skills. The take away here therefore, is that you should consider keenly your choice of template because you will have to match it with the logo.
Remember the elements of a great logo
When creating a logo for eBay store front, you want the name of your store to be an easy one for potential and current customers will remember fast. The competition in eBay is quite immense and if you present shoppers with tough or obscure names, then they won’t remember it and you will not be in a position to make a lot of money.
It also pays to remember to use colors appropriately on your logo. eBay has very conspicuous colors in their logo and for contrast, it is advisable not to use the predominant colors of the eBay logo on your store. This is likely to appear confusing to your potential customers and your will fail to stand out in order to attract the right audience.
Still related to the name, consider choosing an appropriate image that will tell the story of your store in a short and concise manner. Your choice of graphics should be dictated upon by the kind of products you offer and your potential clients should tell the moment they see your logo what it is all about. Ambiguous images might end up confusing shoppers and this may prevent from marketing your eBay store front effectively.
Your store will not stand out from the crowd if your logo is just like the rest. Due to this, you must create a completely unique logo to set you apart from the masses. You can go through the various logos of some of the store in your niche to get an idea on what the top guys have done with their logos and also for some inspiration. After that, be sure to come up with your own original sketches and not copied work from other stores in eBay.
Make a scalable logo
The current trends suggest that the number of people accessing the internet with mobile device is almost overtaking the number of people accessing the internet with desktop devices. It implies that mobile users have increased and websites and ecommerce store owners must adjust appropriately to make it easy for the mobile users to access their websites. One way of doing so is by creating a mobile friendly store, but since eBay store fronts are already optimized for the mobile, it is upon you to create a logo that optimized for the mobile devices as well, and this comes down to scalability.
On scalability still, you have to ensure that the logo has the versatility to render properly in different sizes as well. This is because you may wish to use the logo in other branding materials such as newsletters, company letter heads, billboards, and marketing posters amongst others and the last thing you desire is for the logo to lose its quality when rendered on the various materials.
It is also important to ensure that the logo is clean and simple. Gone are the days when you could cram a plethora of elements in one logo and still hope that it will be great. For the leading brands on the world to most promising startups, you will easily recognize that they have simple logos, and mostly depict minimal designs. Since it has been proven that simple logos work best, you should also strive to make simple logos for your eBay store front.