Choosing the right typography.
For many people just starting out in design, the process of choosing the perfect typography is usually such a bewildering task. The choices seem to be endless with no straightforward way of knowing what to select and what to ignore. For someone to get it right in choosing the right type-setting, however, a combination of firm rules and lose set of intuition, as well as a few of years of experience, is necessary. But this is not to allude that you have to be an experienced designer to become a pro in using typography. It is only that you become perfect with consistent practice, but anyone, including the very new in designing, can still get it right with their typography the first time. Here are five important guidelines on how to choose the right typography-:
Understand the context of use
One secret to choosing the right typography is first to understand the context of use. This is of grave concern because, as designer, you are working on a design that will be used by other people and not for your personal use. Many beginning designers are fond of considering their individual preferences in the choice of type-setting, and they focus on what appeals to them. This is a destitute approach because you are egocentric on the design.
As a designer, you need to have a set of workhorse typography you can always turn to when the project demands. Of course, you will be comfortable with other typography more than others, and you will be naturally inclined to use them as opposed to trying new ones. It is imperative that you understand different typography and know exactly the particular contexts when they can be used without ruining the entire design.
Group Fonts in Families
Learning to group fonts into families will not just help you on how to choose the right type-setting for each design project that lands on your desk but also will save you a great deal of design time. The secret to grouping fonts into families is to have some structure that you can use to categorize mentally the various types of typography you encounter.
Typography can be divided into different categories, but for a good designer, you need not to keep track of all the types. Most of the expert designers only watch about five groups, and these are the ones they work hard to become proficient in using so that they can always adapt them and use them for different projects. There is already several classifications of fonts, but you are free to classify some as you dim right and in a manner that will enhance your skills as a designer.
Decisive use of contrast
Now that you understand the context under which you will use the typography, and you have also grouped them to suit your project and design habits, it is time to apply the principle of decisive contrast in the use of the typography. This is a paramount principle because many designers are misled into believing that every design must have a high contrast to be considered great. This is grossly wrong and as a designer, it pays to know when to mix and match and it pays even much better to know when you need not to mix and match in the first place. Whenever you are in the middle of a design and you are faced with a situation where you need to add additional typography, the rule of thumb is that even with the addition of the typography, the design should remain the same and if it has to change, then it has to change a lot. This is what is known as correspondence and contrast in design lingo. Avoid incremental variations or being wimpy with the contrast.
Whenever multiple typography is used in a single layout, the aim is to make them coexist peacefully without distracting the attention of the viewer into thinking that they are more than one design on the item.
Don’t be afraid to bend a few rules
Good designers are those who follow standard fonts and norms in design, but the great artists are those who are not afraid to intelligently break some of the rules and come up with unique designs. Occasionally, you can go a little bit overboard and try what your intuition is telling you as far as the current project is concerned. You will never understand how to choose the right typography if you are timid to explore on your own and do what the books are not telling you.
“There are no rules,” really!
When it comes to how to choose the right text, it boils down to one thing – there are conventions but never iron-clad rules on which is the best typography for each and every particular project. As a designer, you need to know about the basics then you will adapt yourself to the conventions and create your rules as you move along. With experience, you will no problem in deciding on the typography but it is always good to be flexible enough so that you have the competency to work with different typography on a countless number of projects.