How to Design a successful App Logo
The success of an app depends not only on its usefulness but also on the marketing effort. It implies that for your app to get lots of downloads and be considered as a great app, it has to be of real value, and you must market it effectively. Once the development of the app is over, the next focus is usually on how you can get as many people as possible to download it and this is where marketing and finally the app logo comes in.
A successful logo for an app will make it stand out from the millions of the other apps in the marketplace. If the logo is mediocre, and it stands not to be noticed and even if the app was the best in the world, it won’t get its deserved share of the market. Presented here are a few tips to help you come up with a good app logo that will guarantee you a huge number of download ones the app is released-:
Reflect on the app
The design of a great app logo begins with an in-depth reflection on the app. This will form the basis upon which other design elements will be based. Of utmost consideration are what the apps is intended to achieve, the marketing message you need to pass around, the unique features it has over other similar apps in the app store, its color as well as the target audience. This reflection will let you know the best app logo design route to take so that you create a logo that will be in tandem with the expectations of the audience thus leading to general acceptance and success of the app.
Design on a unique and striking shape
One feature you will find in the icons of the most successful apps on the stores is their unique and striking shapes. The shape of the app icon is usually the central design element used to catch the attention of the eye and make people be aware of the app. To settle for the right shape of your app icon, you need to make it relevant to the applications which the app are intended to achieve. You are strongly advised never to use photos or images as the preferred shapes of your app icons since they don’t offer the versatility and uniqueness required of a good app.
Set the tone of the app
Getting the right tone is also instrumental in the successful development of an app logo. Remember, colors are a huge consideration when it comes to marketing and branding of your app, and you need to choose the right color palettes for your app carefully. Bring back your knowledge of the graphic design color theory and use the right colors that will pass the emotions as well as the message effectively to the target audience.
Apple advises that you should stick with a limited number of color palettes in your app design so that it remains clean, fresh, attractive and memorable in the minds of the target audience. Using lots of colors might end up making the app logo design to appear cluttered and even lose the intended meaning.
Add text, but only when possible
A closer look at most of the successful apps will reveal to you that they have distinct and unique shapes without any texts. The lesson drawn from this is that text is not necessary when designing an app logo. However, feel free to use text only when it is necessary. It further points back to the fact that you need to have a unique shape for your app icons so that it is easily recognizable and users can infer what its use by just looking at the symbol.
Don’t go with the trends
Just like in the fashion world, trends are very rife in the graphic design world. However, when designing an app logo, you should never base the design on current trends, however appealing it might be. You want your app to stand the taste of time and be relevant for many more years to come. This should not only be reflected in the development but also on the marketing and branding and so is the app icon design as well. Stick to the basics of logo design and create an app icon that will be relevant even after the current trends are long gone.
Keep it Simple
Finally, simplicity is very important in app logo design. There are millions of users looking to download various apps from the internet and they just have a few seconds to skim through the plethora of app icons and decide on which ones to download. The apps with simple icons will attract attention hence get more downloads while those with complex icons will be passed by the users leading to dismal downloads.