Logo Design Font Trends for 2016
Typography in the graphic design industry keeps on evolving with each rising of the sun. In the last few years, we have seen exciting developments happening in the design industry. Whereas some of them were weak trends that were bound to die after a few months, some of the developments have stayed and are even growing much stronger. Watching out for such trends, especially the developments with the logo design font trends can be rewarding, but it is advisable that you don’t adapt your entire designs on such trends.
The reason for this is that you may be a victim of design fad when you used a trending font that died as quickly as it had come. Presented here are the major logo design font trends that are worth considering in 2016. These trends started picking up steam in 2015 and are expected to get popular and get more adoption as we get deep into 2016.
Sans Serif is there to stay
Designs in sans serif continue to dominate most of the market places for buying and selling typefaces. But while this happens, designers should not forget the history and the development of this typeface and why it is still a force to reckon with in the world of typefaces.
Back in the days, the low resolution used to be the greatest limitation of using serif typefaces, but with advancements in technology, this is no longer considered a huge limitation and designers are presently able to achieve a lot more exquisite designs using the sans serif typeface.
With the increased use of high resolutions screens and devices – whether it is a phone, a tablet or a high pixel density notebook, most of the digital devices now have the capacity to handle some of the nuisances that were associated with the sans serif fonts and this effectively placed the typeface to the right place where it belonged as far as graphic design is concerned.
Due to the limitations that were typical of the sans serif font, there are some specially tuned versions of the typeface that were released to compensate for the limitation of the font. But while this is happening, technological advancements are also in top gear to ensure that as many variations of the typeface as possible are supported since this is the only way to continue harnessing the power of the font in design and especially as a logo design font.
Continued awareness of custom typefaces
Other than placing the san serif font in its rightful place as far as logo design is concerned, there is increased awareness of the presence of custom typefaces. Whether you know it or note, digital typefaces is virtually everywhere and not just in logo design alone. For instance, your television, coffee maker and smart phone all use digital typefaces which in most cases are custom typefaces. With the increased awareness and the application of custom typefaces in such media, the same is also taking place in the graphic design world and especially in the design of logos.
Though it may not be apparent to the majority, continued awareness of the use of custom fonts in design are easily recognizable for anyone who has even the slightest knowledge in design. Big brands are turning to the use of these typefaces as they provide flexibility and robustness as well as the versatility needed to meet all their design needs.
As the design industry continues to evolve in 2016, the continued awareness and exposure of the custom fonts to the mainstream media can only be expected to result in the adoption of such typefaces. And since logo design is a core component for most of the designs, this is effectively one of the logo design trends that most logo designers are watching with a keen eye.
Anyone can design their own fonts
If you are a professional designer, then you already understand that designing a type requires a specific set of skills and to those who have this skill usually guard it very close to their hearts. The professional logo design font types especially. Similarly, to create a visually compelling and effective logo, there is a lot of visual power that is needed and this never comes out of thin air.
However, the advancements in technology in the graphics design world have simplified a lot of these things such that designing a font and using it to create a logo is no longer a preserve of the selected and skilled designers. For instance, with an application such as Glyphs, any designer can create fonts in just a matter of seconds and then use the fonts for whatever design applications they want.
But even with the presence of such easy to use tools, it is possible to create a professionally looking font but this is no indication that the font is indeed professional. There are certain levels of irreplaceable artistry and a specific production process which must be adhered to for the creation of good typefaces.