Why White Space Is Good For Logo

To the designer, white space is an expression of creativity with a lot of design value but to the client and the printer, negative space is a waste of valuable space and printing materials. These two conflicting opinions usually put designers, printers and clients on collision courses whenever a white space is featured in design. However, these arise simply because there is very little understanding of what white space is and its relevance in design for those who oppose it. Before delving into the importance of white space in design, it is imperative first to understand what it means and why white space is good for logo.

Whenever you hear designers talking about white space, they could be referring to negative space or the space between screen elements. It does not necessarily have to be white in color but simply the section of the design which does not have any screen elements. There are two different types of  negative space and this include-:

Passive White Space – passive negative space is usually a product of the layout, and it refers to the white space around the outer sections of the page or the empty areas within the content of the page.

Active White Space – this is space that has been intentionally left blank to give a better layout and structure for the design. It can also be used to put more emphasis on the content area as well as for leading the reader from one element to the other.

In design principles, white space is usually used to assert the concept that “less is better” to imply that a design will look much better if it features fewer elements. By introducing white space, you essentially reduce the number of elements that have been used on that design, thus reducing the design from suffering a potential clutter. When the design is crowded, it becomes heavy to the human eye hence reducing visibility and the effectiveness of the design.

So what are the benefits of using white background in design?

White space improves legibility

This is perhaps the most obvious benefit of using blank space in the design. When white space is used, either in text or for graphics design, legibility is bound to improve. This is because the white space acts as a guide to human eye thus directing them to where they should be focusing. In the absence of blank space, clutter is bound to ensue, and this will make it difficult for the human eye to comprehend what the design is all about leading to a general failure in the design.

Blank space indicates more space for creativity

Many are the times when designers spent a lot of time staring at a blank canvas and wondering how they are going to use their artistic prowess to fill up the empty space. Blank space space shows the conception of a unique design, and it gives designers an opportunity to express their skills much better.

Increases attention

Other than improving the legibility of the design, white space helps in increasing the attention on certain elements of the design. For the non designers, making an item to be conspicuous in a design is achieved by making the item look bigger, but for the experienced designer, this can be easily achieved by surrounding the item needing attention with white space. Since blank space surrounds the elements, there will be no other items to focus on, and the viewers will be compelled to take note of the elements surrounded by the white space.

Creates balance and harmony in layout

Balance and harmony are very crucial in the design of any layout. In the absence of negative space, texts and designs are likely to create unsteadiness when viewed by the human eye. There would be no coherence and even the reading, and the comprehension of the elements would be very difficult. This is why empty space is used to create balance and harmony in the layout. You can imagine how reading a magazine, or a newspaper would be like if there were no spaces between the images and the letters.

Enhances the visual appeal of the layout

It is true that all the components in a layout are important for the eventual visual appeal of the design, but the addition of an empty space usually makes the layout look much better and more appealing to the eye. This will effectively enhance other aspects of the design, resulting in great overall output.

Negative space shows professionalism, sophistication, and elegance in design

The use of white space in design is very rampant in the luxury market. Most of the adverts of branded and expensive items will always have generous white space around them. This is simply because white space is always a show of professionalism, elegance, and sophistication in design. If you are observant enough, you will notice that some of the expensive cosmetics use posters with lots of white space indicating that the product is of high quality and expensive. Cheaper ones on the other hands colorful packages designed with all colors of the rainbow.



Check out these universal elements for a successful logo


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