Most Etsy store owners don’t seem to think that they even need a logo but this can be further from the truth. If you are a business owner and you are trying to attract new customers into your business, you need to have proper branding and this all starts with a great logo. Even if you are starting up a Etsy store to sell some of your crafts part-time, building a logo can set you apart from the competition and make sure that your products have a fighting chance that really taking off.
If we think of Etsy like a stall at a farmers market we start to realize that some of the most effective booths at a farmers market set themselves out from the rest and actually have a professional image. This is the same type of persona that you can cultivate online with the help of a great logo. So what goes into any great Etsy logo?
Building color recognition: Etsy makes it very easy for business owners to set a specific theme or to use specific colors in their online store. By combining together different color combinations you can work at finding some quality color schemes that will work very well for the needs of your business. When customers eventually start to build a color recognition for a certain set of colors that are associated with your business, it’s possible that people will actually be seeking out your business based off of the uniformity and the colors that you have selected. Picking the right colors for your business and the sidebars/logo and even the backgrounds of your product images can be a powerful tool. As you incorporate your branding more into your page and design a more uniform interface for your product catalog, you can be amazed at just how big an impact it can have on your sales.
Scalable design: using a vector format is crucial for designing an Etsy logo. Now your Etsy logo may only have a few colors, but you need to make sure that you can scale the image for use in a variety of formats. By using a vector format that scales very easily you could potentially print out your logo for use in background images, for printing on your products, for building sidebars and top bars for your Etsy page and for potentially even using your logo in your profile image and across social networks too. Scalable design is crucial for any Etsy shop owner.
Readable text: High quality text design or an Etsy logo ensures that your customers can read the name of your store and the message that your logo may have even if they are just quickly browsing your page. Working closely on text design can be tough if you aren’t a professional graphic designer but by using a free logo generation tool or free logo creator you can find some of the most readable text but also elegant for your page.
Images that describe your product: Etsy has such a wide range of products available for sale across all of the different stores that are on offer. It can always be difficult to find an image that defines your product or defines the exact brand that you are trying to create but you can often find a simple symbol that inspires you or potentially makes your customers do a quick double take. Adding in some of these images or even picking a zany picture for your logo can set yourself apart and attract a following. Most Etsy store owners will begin with one base image for their logo and then go from there with the creation process.
Learn more about succeeding with your own personal branding here!