5 Questions you must Ask About your Project
As a designer, professionalism should be ensured at all stages of the design process. From the moment you discuss the brief with the client to the moment you make the final delivery, you have to ensure that everything has gone per the book, meeting all the needs of the customer and leaving you a satisfied designer. Remember every design you churn out will play a great role in advertising your services and get you referral business from clients pleased with your work. To increase your chances of ending up with a superb final project, and also enhance your proficiency as a designer, always have the following five questions in mind:
Is my design in tandem with the client’s goals?
Every design project must have a specific set of objectives from the client. As the designer, it is your duty to work diligently on the design such that it will reflect the goals of the client. Many are the times that most designers get engrossed on their designs such that they forget entirely about the specific goals the client had, only to revert when a lot of time and resources have been expended. It is thus advisable that you keep on referring to the client brief at every stage of the design to ensure that you are not deviating from the goals set forth.
Who is the design meant for?
In addition to goals, every graphics design project will always be targeted to a particular group or a specific audience. Being the designer contracted to do the work, it is your responsibility to come up with a design that will fit the target audience.
This is where you use skills, experience, and intuition to choose the various design components relevant to the target audience. For instance, you will have to decide on the appropriate typography, colors, symbols as well as the layout that will make sense to the target audience.
What emotions is the design going to evoke amongst the viewers?
Graphics design is widely used to express the values and principles of various businesses. They are used to show the potential customers what they should expect when dealing with the business or when using the products of the business. It is the sole responsibility of the designer to come up with appropriate designs that will express in a precise manner the real perception that the company desires its customers to have.
Achieving this in design is primarily through the use of colors. Colors can be used to show different emotions or states regarding the products and services of the business. Therefore, it is imperative that as a designer, you have a proper understanding of the graphic design color theory so that you use the appropriate color schemes to evoke the desired emotions from those the audience being targeted with your design.
It is possible to have a beautiful logo with a beautiful design, but if it fails to evoke the right emotions on the potential customers, then it shall have failed miserably in achieving its purpose. You will also have failed as the designer of that work.
Where is the design going to be used?
Graphic designs have broad areas of applications. You need to have in mind the particular application of the design project you are about to embark on. It is important to consider this because the design approach will be different when you are working on products to be used in different places. For example, working on a project meant for the mass media will be completely different from working on a logo to be used on a website.
And suppose you were working on a project to be used on the digital platforms, you also need to consider on how it will render on various digital devices. For instance, a good logo should render well on both desktop and mobile devices without getting distorted or losing any of the design ratios.
Still on the application of the design, you have to ask yourself if you have used the correct layout that will lead to a proper rendition of the design. For instance, working on an airline logo will imply that you will work with narrow vertical layouts because such logos need to fit in the tail fin of the aircraft and these are usually small spaces. The design approach would be different if you were working on a banner for a billboard.
Must the design project adhere to current trends?
As much as it may be appealing to have a design conform to the current trends, it is good to remember that trends come and go, but principles never change. Therefore, ask yourself if the design will stand the test of time or if it will become obsolete the moment the trend passes away. You don’t want the customer coming back to you for a redesign simply because the design is no longer appealing since it was based on some fad that is long gone.