Designing a Logo for a Female Focused Business
As a designer, it is crucial to focus your design on the demographics of your target audience. One area where many designers usually miss the point is when it comes to creating logos for female-focused businesses. It pays to understand the differences in the way a female audience will perceive and interact with a given design. With the ultimate aim of every design being to catch the attention and pass a given message to the target audience, the way you work on a logo for a female-focused business should never be the same as the way you design other logos.
It is imperative to incorporate feminine touch to make the logo connect and be useful for this demographic. Illustrated here are a few tips to help you get it right whenever you are working on a feminine logo design project.
Consider using script or handwritten typography
Scripted or handwritten typography are considered to be feminine hence are suitable for feminine logo design. They have a way of making the design look more elegant and gracious. But you must be careful and use these fonts in appropriate places in the design where they will be able to get the best results. For instance, you don’t have to use them throughout the design. This will lead to monotony and make the design look boring rather than appealing. The best places to use these fonts in a female logo design is titles and headings and use easy to read text in the rest of the body.
Diverse Bright Colors
Feminine logo design will never be complete unless you incorporate diverse and bright colors in the design. This important since ladies have been proven to give better responses to certain set of colors. For instance, neutral color tones like gray and brown should never be used in feminine logo design and so is blue and various shades of green. Some of the feminine colors that will give excellent result when designing a logo for a female-focused business include white, pink, aqua and their various shades. These are not just feministic colors, but also, they are capable of giving quality designs.
It is also recommended that you stick to bright colors to maintain high contrast and improve readability, and you should always stick to softer tones since they are perfect for a feminine concept. Taking these considerations when working on a feminine logo design will enhance your chances of getting it right with colors and produce logos that will not just appeal to the feminine gender but also pass the marketing message more effectively.
Floral Visual Elements
One way of enhancing the visual appeal of feminine logo design is to include various floral visual elements. Floral patterns are connected to Mother Nature and have always been considered feminine across many cultures. Using visual floral elements will thus enable you to create an instant visual connection with your female audience and end up getting their attention to register your logo into their minds. As a designer, you will also observe that most of the female-oriented logo designs have some floral elements, and this is a further indication that this concept works well and will help you get good results with feminine logo design.
Consider using stock photos
Stock photo is another resource worth consideration when working on feminine logo design. Ladies tend to love particular types of photos hence using such photos in the logo will increase the likelihood of getting their attention. The Stock Photos proven to work in this kind of design include pictures of baby animals, cute babies, photos of animals showing love and care for one another, etc.
But when using these types of photos in feminine logo design, you need to get more insights into the demographic of the target audience so that you use the right images. For instance, a baby may not appeal so much to business ladies in leadership positions, but a photo of beautiful cub will work well with young girls and young moms.
Women have made considerable progress in the society today, and a feminine logo design should incorporate such elements of progression. Women are more empowered, more educated, and now they can do virtually anything that a man can do. By incorporating this in the design, they will feel appreciated and get to connect better with the logo.
Sensuous and imaginative
Women have huge imaginations and are very sensuous and this, also ought to reflect in every feminine logo design. This is the only way they will be able to tell that the logo is meant for them, thus make them connect with it in a more appropriate way.
The above are some of the vital factors worth considering when working on a feminine logo design. You must disengage and stop thinking like a man when working on such types of logos or else you will come up with just any another design, thinking that it is beautiful, yet it will fail to attract the attention of your target audience.