How to create a logo design for a conference
A conference is one of the best opportunities that you can use for networking. It’s important to note that some of the world’s best conferences utilize original logos for every instance of their conference or event. While it might seem like a daunting process to create a conference brand for every instance of an event, it can help people to differentiate one conference from another as well as help every conference seem fresh and new. A logo design for a new conference is an excellent way that conference organizers can improve marketing materials and prepare for the future. If you are hosting a conference but you are unsure how to start on logo design for a new event, here’s some top tips to guide you. These tips can also be beneficial if you are a graphic designer trying to create a logo design for a conference or event for the very first time. A logo designed for a conference is a little bit different than a traditional business logo. By following these tips however you can have greater success with your designs for conferences:
Consider your audience:
Just like any major logo design you need to consider your audience and the type of people that will be attending the conference. Think about the crowd you’re interested in attracting and the mood that you want to set for your conference. Some of the colors, typography and trendy images that you use in a logo design can inspire certain people to come to the conference. Make sure that you are targeting the right crowd so that you get a good attendance. You’d be surprised at the impressions that your logo can make on an audience so it’s very important to consider them first and foremost.
A conference logo needs to be unified in its format. A conference may require a bit more information in the logo than a traditional business logo but the message can’t be convoluted with too many elements. Make sure to establish a balance or harmony amongst different elements in the logo so that it doesn’t look like a unit that has been simply pasted together out of various images. Make sure all elements of the logo unite as one piece or vector image and make sure that the image can be printed in greyscale, across merchandise and many other factors before moving forward.
One of the biggest changes from a traditional business logo is that you should always include the date or year that the conference is happening. Including the date or year in the logo will help to showcase an event as annual and can give those that attended some bragging rights especially if they hold onto your merchandise for a long time. Including dates is a big aspect of establishing a great conference logo and the date should be seamlessly integrated with the existing logo design if possible.
Consider sharing and scalability:
A logo not only has to look great on a banner or on merchandise but the logo design needs to be able to be shared across social media accounts to. Create a mock twitter or facebook account to see what this year’s logo might look like if you were to include it on the main conference pages. Building or rebuilding your brand almost every year can take a bit of tinkering and mockups for how your image may look like shared online will really help you to visualize the future scalability of the image itself. Have a plan outline for how you will share your event logo online and where it will be shared as well. Making up template e-mails, posts that include the logo and other elements ahead of time can really help you to improve the sharing process and improve the overall quality of the logo design for the future.
Social media Scalability is great to plan for but you can make the process much easier with your event logo by making it simple. A simple and unified design for sharing will make compatibility issues virtually disappear. This means that your conference logo can be easily printed onto all types of products, shared across social media without graphical issues and more. Simple/minimalist designs for a conference logo can really help to save headaches later on. Getting a professional to create vectors of your logo can also help with scalability because any logo posting will require minimal editing later on as well.
When we look back at past conference logos in many industries we see a trend in designs to reflect the time. Consider that your logo may one day be displayed next to other conference logos from the same decade or in direct comparison to a logo that was created 20 years from now. Pick a design that’s iconic and that reflects the current trends in design to leave a strong legacy.
Keep these top concerns in mind when you are trying to create a logo design for a conference.