6 Supermarket Chain Logos that we Love

Branding is something taken seriously with most of the big supermarket chains. With a good brand, a supermarket can attract the attention of the consumers and compel them to purchase from their stores. One way of achieving this is by having a professional logo, designed to pass the brand message effectively to the consumers. You will notice that most of the top performing supermarket brand logos are simple in design, easy to remember, and one can understand the meaning of the message they are conveying. Here is a list of the top six supermarket chain logos that are currently loved by most of the consumers:

Amazon

 

 

 

 

 

The Amazon logo is not just one of the top supermarket chain logos but also one of the best retail chain logos you will ever come across. The logo is created in a simple manner to represent the main marketing message of the e-commerce giant. It has a yellow arrow, pointing from A to Z to signify that they are selling everything you may need. Again, the arrow is drawn in a manner to represent a smile, showing the potential customers that will get good customer care experience that will make them happy and smile.

The good news about this logo is that it doesn’t have any hype or false promises since the store provides everything under the sun that a retail shop can have, and they also offer superior customer care experience. This is why the Amazon logo is a top supermarket chain logo in the present times.

Target

Target is one of the top retail stores in the United States, and it has become more of a household name in the country. Perhaps the immense success that that store has had over the years can be attributed to the simple, yet powerful bull’s eye logo it uses. The logo features a small circle at the center of a target, surrounded by peppermint flavored candy.

Though the logo has undergone some modifications since the retail store started its operations, the current one features a simplistic design in a red color to express passion and optimism that the store has. It has everything needed for a good logo: It is simple, unique, and memorable with powerful colors and thus it easily qualifies for our list of top supermarket chain logos.

 

 

 

 

Wal-Mart

The Wal-Mart is another supermarket chain logo that can’t miss in this list. Wal-Mart began its operations way back in 1962, and the logo has gone some modifications that conveyed different messages from the retail giant back then. The current logo features an asterisk or a flower whose meaning symbolizes the friendliness and superior quality of the brand.

The bright yellow color used in the logo also symbolizes that the store is environmentally friendly, and it also adds a lot of charm to the Wal-Mart logo. The simplistic design of the logo has done a lot of wonders in bringing more people to the store hence contributing to the success of the retail giant. This logo will always be one of the best supermarket chain logos of all times.

Etsy

Etsy is another retail giant whose logo is considered as one of the top supermarket chain logos in the United States. It is the true definition of simplicity when it comes to graphics and logo design. Its choice of a yellow color serves to remind people of the nature of the business because yellow is mostly associated with bingeing and making a purchase on impulse. Nonetheless, it is a simple yet beautiful logo that is easily memorable to most people.

Kroger

The Kroger logo has elicited a lot of heated debates on its suitability for a corporate organization as well as a retail supermarket chain. But despite all the noise, the logo has done significant work in establishing the supermarket brand amongst Americans, and it is one of the most loved supermarket chain logos in the country.

One of the unique features of this logo is how the design used in writing the letter K and G. They are so unique and consumers will never confuse the logo with any other, and this is one of the features that distinguish good logos from the amateurish ones.

Giant

Giant’s logo is simply magnificent and one of the most loved supermarket chain logos in the United States. The logo is a perfect display of how to use color, symbols, typography and space in designing a simple and concise logo. The logo is a depiction of a large yellow bowl with slices of apples in it.

The choice of colors is also appropriate, with purple signifying the prestige in the brand, yellow showing passion, and impulse to make a purchase, red indicating the intensity while green signifies the types of products that the retail sells to consumers.

Check out the top Olympic logos here!