Choosing the Best Logo Colors
How do you choose the best logo colors? While a startup company can provide a vast amount of value to its marketplace as well as deliver innovative solutions to its target market in order to maximize the impact that it is able to be made with its logo many elements need to be considered. Choosing the right color combination in any logo is just as essential as choosing the right graphic or the right text style. If a color scheme is offputting, unprofessional and unrelated to the content in the logo design it could easily lead to a company being passed up or having the target audience search for a new option. Here’s some of the top tips for choosing the right color combination for any logo design.
1. Understand your target audience:
Choosing the best logo color combinations for your brand is extremely important and choosing your color scheme for your own style habits is a fatal mistake. Choose the main color to resonate with your main target audience. Pick bolder colors for younger individuals or a softer color palette if you are trying to make an impact with a demographic like young mothers. Consider the emotions that each of the colors potentially signify in individuals and select colors based off of the feelings that they elicit. Colors should also at least match well together and by putting together several different colors you would like to use for your logo into a color swatch you can help to position them differently in your logo design. While it’s not a good idea to fully copy a competitor you could look into other businesses in your industry and capture a large swatch of some of the colors and basic schemes that they use to better understand the colors that are commonly used to appeal to your target audience.
2. Use the right ratio for your color scheme:
One of the most commonly used ratios in a color combination in a typical best logo colors is the 60%, 30%, 10% rule. Most common logos are made up of three different colors that make up other branding material. Designers will often pick one strong color that is used for at least 60% of the logo design. The second color will then complement the first selection and be represented in around 30% of the design. The third color is represented by just the smallest margin of a logo and usually just in 10% of the total color in a logo design. Make sure that you are extremely sure of the primary color as this will make up the majority of your logo design. After you have established some complementary colors for your logo design you can mix and match what you will use for the 30 and the 10. Laying out color schemes with 4-5 choices will help you to try several different designs in color schemes that would work well for reaching out to your audience.
3. Look into psychological meanings:
The best logo colors can have a huge effect on us psychologically. When it comes to the types of feelings that you would like your logo to convey in other people it’s important that you place an emphasis on the psychological feelings that each of the colors in your logo bring to people. While colors like blue have a calming and peaceful psychological effect that would be perfect for an environmental company or yoga wear company, if you are interested in high impact excitement you could use colors like Red and white to wake people up and really get them to notice your logo design. Think of how various colors make you feel and don’t be afraid to look into some of the main psychological responses to best logo colors and how the color schemes that you land on might help you to convey a secondary meaning or feeling from your logo.
4. Be logo unique:
While primary colors are an excellent way to get started with the creation of your color scheme, it’s important to be unique. Having your own special shade or at least colors that are slightly different from your competition can help you differentiate yourself in the marketplace. Having some type of unique color scheme for your business can make your brand even more recognizable. It may take some time to find a color scheme that works well for you that’s completely unique but with your own iconic colors people may only need to see a color swatch to associate a color with your business.
5. Think of natural inspirations:
While it’s important that a business color scheme elicits a certain response, its also possible to draw inspiration from a corporate environment or even the area around the business. We start to associate a number of different colors with the time of year like fall colors or spring colors. You may even want to take natural inspiration from various colors in your business. For example, if you are a brewer one of the most obvious colors that you could pick would be some of the colors from your beer products. If you have a particular shade of ale or lager for example you could incorporate this natural color into your branding.
Use these top five tips for choosing the correct color combination. Don’t forget to check out our Top 5 questions you should ask clients starting a logo design project as well, to see how you can improve the flow of your design project.