Starting a Logo Design: Logo Brainstorming
Logo brainstorming is usually one of the most challenging phases for many designers in logo design. It is what you come up with during logo
brainstorming that will determine the overall success of the design. It, therefore, requires a certain amount of creativity and careful consideration of certain factors to enable you to come up with the right concepts that will lead to a breathtaking logo design.
Outlined here is a simple yet effective brainstorming process that you can use to stimulate your creative mind to present you with awesome design ideas that you can immediately implement in your logo design-:
Consider the target audience
One of the principal reasons for logo design is to attract the attention of potential clients and customers. It is thus imperative to have this fact in mind as the first process in the logo brainstorming process.
Ideally, you should imagine yourself as the target customer and try to figure out the kind of image they would wish to see in your logo. It should feature relevant images, text, and designs that will pass across effectively the marketing message of the business.
Remember, trying to create a logo liked by everybody is designing a logo that nobody likes.
Core values and principles of your business
The logo should mostly communicate the values and the principles of the business to the target audience. Think about the particular strengths and the opportunities that the company will present to the customers and which the competitors are not offering.
If the values of the business come out clearly in the logo, the target audience will find it easy to connect with it and as a result, the brand marketing for the business will be on steroids, leading to the greater success of the business.
How would you like your customers to describe your business?
Another important aspect of the logo brainstorming process is to try and figure out how you would like your customers to describe your business. Take some time to list all the possible adjectives that come to your mind when you think about your business in the perspective of the customers. Would you describe the business as vibrant, classy, world class, smart, exciting, an industry leader, etc.?
Knowing these descriptive words will give you an insight on how to work on the graphics as well as the images to help bring the right picture about your business.
Who are you going to compete against?
Evaluating your competition is also vital during the logo brainstorming process. You need to understand who you are up against and look to see if there are any emerging patterns in the current logos used by competing businesses.
Out of spying on your competition, you may discover certain deficiencies on their logos that you can exploit when designing yours to make yours stand out from them and attract lots of people to your business.
How will the business name adapt to the logo
A logo design is not just about working on the images and colors alone. During the logo brainstorming process, you need to figure out how you intend to adapt the name of the business to the logo. In some cases, designers have created logos with unique symbols to reflect the name of the business.
However, the process of adapting the business name to the logo may not be as easy as it seems during the logo brainstorming process. But when it is time to sketch, you can try out different styles and see how best the name can be adapted to the logo.
Think about unique symbols
You can’t be successful in creating a world class logo if you resort to using generic images and symbols. While in the logo brainstorming process, you need to figure out which unique symbols would best suit the purposes of the logo. The symbols need to be related to the core functionality of the business so as not to mislead the target audience in any manner.
While considering unique symbols during the logo brainstorming process, you should also think about using hidden symbols with relevance to the operations of the business. Though logos with hidden symbols might be difficult to conceptualize, they have proven to be hugely rewarding to businesses who manage to use them effectively. For instance, look at the hidden arrow in FedEx logo as well as the yellow smile in the Amazon logo.
The color scheme
Finally, you need to consider how you are going to use colors on your logo. You cannot bypass this stage in logo brainstorming process since you intend to design a logo that will be seen by visual beings and the wrong choice of colors has the potential to turn them off and render your design useless.
You should, however, have in mind that logo brainstorming process may take a little longer. Sometimes, inspiration doesn’t come in an instant, and you may need to do a lot of thinking before you finalize your concept. Once you are done, you head over to the sketching phase where you begin to give life to your logo.