How to Achieve Minimalist Logo Design
The process of creating a logo for a company is easier said than done. Most designers struggle for design inspirations so that they can create distinct and unique logos that will make their clients stand out from the crowd. The ultimate aim of every designer at the end of the design process is to have a simple, recognizable and effective logo. Whereas there are different types of logos, minimalist logo design styles seem to be getting a lot of attentions, and this is due to the immense branding benefits which it has already proven to have. It has helped many logo designers to create simple, clean, and distraction free logos effective for passing across the main marketing message of the business.
In minimalist logo design, the approach taken by the designers is aimed at removing all the irrelevant details from the logo and putting more emphasis on the essential parts of the design. This concept is quite alluring to many designers as a glance at some of the top company logos will reveal heavy application of minimalism in design.
For instance, minimalist logos in the current corporate world include Apple, Google, Nike, Shell, and Target. It will however interest you to know that there is no special design skill needed to create minimalist logos. If you are a proficient designer and you can grasp the basics of this principle, then you will be ready to start applying the concept to your designs. The following are some of the core principles that define how minimalist logos are created.
Wise use of colors
The use of colors in general logo design is usually a core component when deciding on the type of design approach to use. When it comes to minimalist logo design, the application of color should be done very wisely. An investigation on the most successful minimalist logos will reveal to you that they don’t rely heavily on many colors but use a few tones which are relevant to the design in question. In most of the cases, the colors used for such logos are bold and contrasting while at the same time reflecting the brand of the theme. You should also adopt a similar approach while trying to create minimalist logos.
Less is More
Simplicity is a core component of minimalist logo design. It relies heavily on the concept of more is less where the design strives to use very few elements while at the same managing to communicate effectively to the target audience. With this component, a lot of unnecessary details are removed from the design and only the important elements are left. It thus makes it easy to put emphasis on the particular design elements that warrant the attention of the potential customers. If you can apply the concept of Less is More in logo design, then you are on your way to becoming a minimalist logo designer.
Gallant use of white space
Since minimalist logo design aims at directing the attention of the audience to certain particular elements in the design, white space is used a lot to create the emphasis. It eliminates all the clutter and forces the viewers to focus on the fewer elements in the design. This is why every minimalist logo design you encounter will never miss to have gallant use of white space.
Since clutter has to be eliminated in minimalist logo design, every element left in the design must thus have a well-defined purpose. The images, the graphics as well as the content are carefully chosen and used to portray the right picture and the right message to the target audience. This is done while ensuring that the simplicity of the design is not compromised in any way and it will still be clear and memorable to the target audience.
Another closer look at most of the minimalist logos will reveal to you a conspicuous pattern of the choice of typography used. You will realize that with most of the minimal designs, big and bold typography rule. The fonts, the color, the texture and the positioning are done in a harmonious manner designed to stir emotion from the target audience. This is how companies with minimalist logos manage to create strong brands quickly because their choice of typography is working for them both textually and visually in promoting their brand.
Try exploring on your own
These rules are just but the general guidelines for creating minimalist logos. You should not let these block your creative mind. They are not absolutes and you should feel free to try a couple of stuff on your own. This is how to enhance your proficiency as a prolific minimalist logo designer.