Should you ever give Away a Logo for Free?
Logo design is a skill and profession just like any other career out there. Every designer aspires to use their skills to grow as professionals and also as a source of income. The choice to give away logo for free or offer free logo design services is thus a prerogative of the service provider, in which case, it should never happen. The following are some of the reasons to discourage all graphic designers from giving away logos for free-:
It takes work to design a logo
Even though there are plenty of free logo design tools that can be used to create good looking logos within minutes, it takes more than tools for the creation of stellar logos. A considerable amount of time is expended in planning on how to create a versatile logo that will attract the attention of the target audience. And since time is money, giving away logo for free is just like giving away money or throwing your valuable time to the drains. You should therefore never think about free logo design.
You went to school to become a professional graphic designer
It is true that there are self-taught graphic designers, but this is just an exception and not the rule. Most of the professional designers attended some training or schooling to learn how to design professional logos. Such training definitely cost some money, commitment, and time. Hence, there is no logical reason to undergo all that only to come and give free logo designs. You shall have wasted your time and undermined the sacrifices you made to become a graphics designer.
The equipment and software used don’t come for free
The tools of the trade in logo design are not available for free. You need a computer and various software to make professional logos. You will have to spend money to acquire all these. Even if you rely on free tools from the Internet, you will still need resources to access the internet connection, and these will cost you money. Why, therefore, should you think about free logo design services?
Designing a professional logo is not a child’s play
The process of designing a professional logo takes time and a great deal of creative imagination. You need to think about the colors, fonts, target audience, images, etc. then bring them together to form a design. It is a skill that is continuously improved, and not everyone can comprehend and learn how to make professional logos. Footballers, athletes, doctors, Engineers are all paid for their skills, why should a graphic designer give away a logo for free?
You need to be paid for your experience
Perhaps you can give away a logo for free when you are still an amateur trying to attract clients and get their feet wet with graphics design. But for the seasoned professional, you have spent thousands of hours practicing and mastering your craft until now you can be called a professionals. It not that you started to design logos yesterday so that you give free logo designs. If every professional is paid for their experience, why is a graphics designer specializing in logos not compensated commensurately?
Success in your business will build on the logo
The logo is one of the most powerful marketing arsenals any business can have. Every success you get will be due to effective branding and marketing, of which the logo will play an instrumental role. Due to this, does it make any sense to offer logo design when it has the potential to take the business or the organization to greater heights of success?
Your logo will be there for many years
As the business grows, so does the brand, hence the logo. It implies that your logo will not be in use for just a short period, unless you are thinking of rebranding too soon. It will be there for as long as the business is in operation, continuing to sell your brand to all that sees it. Due to this, offering logo design services will be unfair since it will be beneficial to the business for many more years to come, yet you give it away from nothing.
However, there are certain cases when a designer might be tempted to offer free logo design services. For instance, when you are new in the market, and you are trying to build your portfolio, you can use free logo design as a low hanging fruit to win first customers and build your portfolio. Additionally, you can give free logo design services as an incentive to clients who purchase other graphic design services from you. Also, you can give away a logo for free is you decide to give back to the society by designing a professional logo to help a charity in furthering their course. However, you should never give away a logo for free.
Use this previous article to learn more about protecting the work you produce!