How to Design a Logo for Green Business
Green businesses, also known us sustainable businesses are ventures with minimal negative impacts on the local as well as global environments. A logo for such a type of business should thus capture the essence of the business and help in promoting the ideals and ideas of the venture. The design process for a green business logo will not differ significantly from the of other types of logos only that you have to consider the context of the design, the intended user as well as the green message to be displayed by the logo. Listed here are important factors of consideration as far as green business logo design is concerned-:
Keep the design simple
Simplicity is a great factor of concern that not only affects the design of green business logos but every other kind of logo. But concerning designing a green business logo, it should be kept simple and clear to pass the intended message concisely to the target audience. The simpler the logo is, the more effective it will be in creating a lasting impression on those who see it hence enhancing the branding efforts of the green business.
The color of the logo
The color choice in logo design does more things than just enhance the aesthetic or the visual appeal of the logo. Colors are used to evoke different emotions from those who will be seeing the logo. It is, therefore, important to have in mind the particular message you want the logo to display as well as the kind of emotions you want evoked from those who will be seeing the logo. Green businesses are agents of conservations and advocates of processes that doesn’t have adverse effects on the environment. In most cases, green is usually the predominant color for the design of such logos. As a designer, therefore, you have the liberty to use green, and its various shades in the design but you can also deviate a little, and use earth colors like mild shades of orange, grey, etc. Ultimately, however, remember it is a green business logo hence it must express the spirit and the letter of the business, which will always revolve around conservation.
A logo is all about communication, and this includes all types of logos, including a green business logo. The font choice is an important element in green logo design since it will have a direct implication on the final visual impact of the logo. The ideal font should not just be legible but also be readable so that people can see and read and understand the message of the logo. There are different fonts suitable for different design projects. As a designer, it is your responsibility to choose the suitable font, which will be unique to the green logo industry and will have the ability to communicate effectively with the image of the design. There are a plethora of places to search for different fonts that you can use to great results in a green logo.
Nature of the green business
The green industry is a wide and a varied one. To come up with the appropriate green business logo, it is imperative that you understand the specifics of the businesses. This is what will dictate the target audience as well other logo design components such as the imagery used. Understanding the specifics of the industry will also give the ability to coin the main marketing message in a simple and effective manner. Avoid the temptation to over-think and try to make things complicated at this stage.
Always be creative and don’t copy
Conservation businesses always have the desire to be unique so that they can attract a good number of following to believe in their products and services. One way of standing out in this manner is to have a unique logo to tell the story of the business. As far as the green industry is concerned, there are endless places to get inspiration if at all you are struggling with coming up with unique ideas. You can think about nature, animals, green energy products amongst a wide variety of items for inspiration so that you green business logo will be guaranteed to be unique.
Use Negative Space to draw attention
The use of negative space is very powerful in any logo design and not just in designing green business logos alone. Since green businesses are keen on passing on specific messages to their audiences, and business logo is one of the tools they use for doing so, the use of negative spaces is very appropriate. With a negative space, you can draw attention to sections of the design where you want the viewer to focus most. You can also use negative space with these logos to create interaction with the user with a view of enhancing their comprehension of the message so that they become more aware of the brand.
There still are a plethora of other factors you can use to design a green business logo, but these are the most fundamental ones that will give you higher chances of coming up with a great design.