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Build a Beautiful Coffee Shop Logo in 5 Minutes!
Running a coffee shop itself is hard work, let alone creating the perfect coffee logo.
Building a coffee shop logo requires a significant amount of effort, planning & strategy.
Think of a well known coffee shop, that’s green (not going to give you any clues)!
I’m sure you could quickly visualize the company, the brand and everything in between.
The logo you create or choose will always be the visual representation of the business to the outside world.
It’s the underlying basis of your brand identity.
It is what the potential clients, as well existing customers will use to relate to the business.
Carrying the cup with your logo is your walking spokesperson!
For a coffee shop therefore, it will pay off if you’re able to come up with an appropriate logo for marketing & branding the business.
Just like in other industries, creating a logo in this kind of industry require some creativity.
Here are few tips and tricks to help you get the best results and these will apply even if you are using a free logo maker or a professionally designed custom logo.
Research logo ideas
There are hundreds of businesses in the coffee industry and so because of that, there are also hundreds if not thousands of logos already created that look similar.
The last thing you need in growing your coffee shop business is to adopt designs that already exist in the market.
The way to avoid this would be to take time and research the industry so that you understand the type of logos people are using.
This is so that you can avoid the generic designs and come up with something completely different and which will stand out in the crowd and make you attract the right audience in the market.
Your logo needs to be unique and ask friends and family for ideas.
Creating a memorable coffee shop logo will pay off in the long run.
Use appropriate and related symbols
A good coffee shop logo should convey a strong visual representation of the coffee business.
The people who see it should not even try to figure out what the business is all about.
The Coffee biz is a unique business and you’ll find greater success with your branding if you can make it even more recognizable to the people.
The best way to achieve this is to use the right imagery and related symbols in the logo design.
For instance, Using images of roasted coffee beans, or a nice cup with steam or even a coffee roasting machines would instantly tell your users what you have.
If you lack ideas on the best symbols to use, try using a free logo maker and see the types of symbols you could possibly get from there.
This could be a great way to create a coffee shop logo.
The Color Choice
When it comes to colors, the coffee business is very specific.
They use certain shades of colors in your logo which are fundamental to the recognition and identification of the industry.
In most of the cases, the predominant color in a coffee logo is darker, heavier colors, such as green and black and its shades.
It would be ridiculous to try and come up with totally different colors for the logo design in the name of being unique.
This is not to condemn any attempts to be unique, but just to ensure that you use colors appropriately when designing a logo for a coffee roasting business.
Think of it this way, if you used Pink and Blue, could you attribute that to coffee? To most people that is a No!
If you decide to use grey, contrast it with other bright colors to make the design standout from the otherwise gloomy designs the industry is accustomed to.
A great tip would be to use a logo generator and draw some inspiration on how it uses the colors to put up the logo.
Freshness
Coffee, the drink, is known for its unique freshness and the ability to stimulate the whole body.
This same concept should be replicated when designing the logo.
The design should look fresh and inviting so that the potential clients are attracted immediately to try out the products of the coffee shop.
The other way to ensure freshness in design is never to conform to the current trends which when over, the design will look boring and become obsolete.
Let it be modern, yet timeless
Your aim is to create a logo for your coffee business that will not just be relevant today, but stay relevant for many more years to come.
This is where modernity and timelessness comes in when designing such a coffee shop logo.
It should retain it aesthetics and be able to pass across the core marketing message for several years after the design.
Learn more about culturally appropriate logos here!
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