Branding for Bloggers: Why You Need a Website Logo

There are a thousand and one reasons why every website needs a website logo. Whether it is a well-established e-commerce site, a starter site or simply a personal blog, the logo is the website’s eye to the online world. It is what customers, fans, and even potential clients will use to identify your business from the crowd.

Without a logo, you remain faceless making it difficult for people to remember you, and this is a good recipe for losing clients and driving your online venture south. As a blogger, therefore, a website logo paramount for the following reasons-:

Brand Identity

Of course, the main reason for having a website logo is to establish an identity for your site. The logo will be an expression of your company’s values and beliefs, and it will also act to inform the potential clients of the kind of goods and service you offer. The logo is also used to create the first impression on those who will be seeing your business for the first time.

It is imperative that the logo catches their attention and creates a good first impression so that they can have all the reasons the be your fan or purchase your products and services. But in the absence of a logo, there will be no way of identifying the business from the plethora of sites that are already on the internet.

Brand personality

As a blogger, you hope to get a huge and fanatic following on the internet. It is the desire of every blogger to have so many followers so that they can create influence and help consumers with the regular blog posts they make. A website logo will help you create the brand personality for your blog.

Your followers and the entire readership will have the ability to attach a voice and face to the content they keep on reading on your blog. Your website logo can also help to project the kind of personality you possess. Depending on the design and the emotions it evokes on those who see it, your fans will be able to identify with it whenever they see it on any other place on the internet.

Stand out from the crowd

It’s is undeniable that there are millions of other bloggers competing for the same audience as you. It is thus upon you as the blogger to attract the attention of your potential fans by providing quality content and great branding. Since a website logo is an integral part of the branding process, it should be unique enough to dwarf the rest and make your blog stand out from the crowd.

In this manner, you won’t just attract the kind of traffic you desire, but also, will be passing an important message to them that you are a professional, and they will get just what they had hoped for from your blog. In this way, you create credibility amongst your followers, and they will always have your attention whenever you make a blog post.

Enhance your social media presence

With the growth of the social media, many business and bloggers have taken to such sites to get their audiences and customers. People nowadays spend a humongous amount of their time while on the internet on the social media sites catching up with their friends or just getting entertained. It is thus a good place to attract fans and readership for your blog.

When you have a website logo, you will create consistency across the entire social media platforms and your fans will readily identify you without the need for you to put any more effort in getting their attention. Whenever they see the website logo, they will know what it is all about. As a result, you will create a formidable presence in the social sites.

If this snowballs, you have the ability to attract a lot of traffic to your website from the social media just because you have managed to create consistency with your website logo.

Establish authority in your niche

Other than branding, a blogger needs to have a website logo to help them in establishing authority in the niche. People in the internet trust authoritative figures and they will listen to you if you can show them that you are a professional, and you are well knowledgeable of the topics you are blogging about.

If you can have a quality website logo that is distinct from the rest of the industry, then it will be easy for you to come out as an authority figure and continue to increase your influence as a blogger.

Fans expect you to have a logo

Finally, readers on the internet expect every website to have a website logo. So if you lack any other reason for having a logo on your website, simply have one to meet the expectations of your potential fans. Being faceless will make you appears anonymous and this will work against you in getting new followers for your blog.

 

Learn why any small business should have a blog here!