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Creating a logo that will stand the test of time is no mean feat, let alone restricting yourself to using text or typography alone. But most remarkable ideas and brilliant solutions have been achieved by getting down to the bare essentials of graphics design. In some occasions, it is a nicely designed ligature that finally nails it or sometimes it is the imaginative use of letters. In other occasions still, stellar logos come from the clever use of colors, rearranging letters, or removing an item from the logotype to introduce an intelligent twist.
A closer look at some of the famous logos in the world will reveal to you that typography logos can be some of the best. This is not to say that all good logos must be designed with letters alone, but merely suggesting that a logo can still be of good quality without the addition of fancy symbols or characters. Here are of the best typography logos recognized in the whole world due to their effectiveness and prowess in branding which has led to the immense success of the various brands.
The CNN Logo
CNN is a leading American cable news channel headquartered in Atlanta, Georgia. It is one of the most popular and influential news houses in the world and to accompany such a glittering description is an equally powerful logo. The CNN logo enjoys a reputation of having a powerful and timeless design, making it one of the most recognizable and memorable logos in the world. The logo was the work of Antony Guy in 1980, and it was designed for a reported fee of $2,800.
The logo essentially is a typography logo, featuring standalone letter mark of the name of the company written in a strong and rounded typeface. The uniqueness of the logo reflects the dominance, stability, and reliability of the network. The red color symbolizes passion and courage while the white color is a show of perfection, authority, truth, and supremacy.
The FedEx Logo
The FedEx logo also makes it to the list of the best typography logos. This logo is not just a great typography logo, but it comes with an appropriate hidden meaning which is a display of the professionalism and creativity that was used in its design. If you look at the logo keenly, you will discover how white space has been used to create an arrow between the letters E and X. The arrow signifies that the company is keen on moving forward and is also looking into the future.
The Sony Logo
Sony is a world acclaimed Japanese conglomerate dealing in a wide range of electronics, motion pictures, as well as offering a myriad of financial services. Ever since the conglomerate started operations way back in 1957, they have maintained typography logo, and this has worked wonders for their marketing and branding needs.
Though with minor changes along the way, the typography logo has maintained its core goal, which was to communicate strength and simplicity. The color of the logo, which is predominantly black on a white background, serves to represent excellence, elegance as well as the iconic history of the conglomerate.
The Google Logo
The Google Logo is a perfect example of a typography logo, featuring a simple yet powerful design. Ever since the start of the company in 1996, the logo has gone a number of modifications, but it has never deviated from the typography style. The logo displays the use of primary colors, but not in their natural order, and it also incorporates a secondary color with the letter in the design.
According to the designer of the logo, this was done on purpose to illustrate that Google does not follow the rules and is only concerned with giving the best search experience on the internet. We are yet to see another typography logo that became popular and successful as the Google logo.
The Dell Logo
Dell is a renowned computer technology firm with the name of its founder, Michael Dell. The famous typography logo was the work of Siegel + Gel, a global strategic branding agency that was tasked with the job in 1984. The fame of the logo can be attributed to the slanted letter E, which was inspired by Dell’s desire to turn the world on its ear. The blue color of the logo represents intelligence, trustworthiness, loyalty and confidence in the company products.
The HP Logo
A discussion about the top typography logos will not be complete without mentioning the hp logo. This is another American multinational corporation with strong footprints in information technology. Since the company began its operations, the logo has not seen any major changes and is still characterized by the two letters as the abbreviations of the name of the company. The colors of the logo are blue and white to signify its simplicity and sophistication. It also shows the solemn approach that the company has when doing business.
Check out these one color logos too!
