The use of animals in logo design is not a new phenomenon. Animal logos have been in use for decades now owing to their versatility and the ability to pass on different messages or portray various meanings in the logos. In most cases, the choice of the animal to use in a logo is dependent on the particular features or characteristics of the animal in question.
It is possible that an organization or a business entity has nothing to do with the animals. But, there are certain specific characters or features of the animal which they admire. they would like to associate with their products and services.
For instance, when a lion is used in a logo, it could signify courage or dominance of the business in the given field. An eagle, on the other hand, might signify sharpness and accuracy while a dove might be used to show purity, sincerity and meekness of the organization. Animals can also be used in a logo as a base of identity for a given region or location of the business.
For example, using a bear in a logo might suggest that the business is located in the cold region or in the cold mountains. A kangaroo on the logo, on the other hand, will signify that the business must be operating from Australia or is dealing with Australian products and services.
Presented here are ten animal logos showing how animals can be used intelligently in a logo.
The World Wildlife Fund
The first awesome logo we look at featuring an animal is the World Wildlife Fund Logo. This is a simple black and white logo with a giant panda on it. The use of panda in the logo is not only appropriate because the organization mainly deals with wildlife protection. But, by choosing panda particularly, they are trying to raise awareness about the endangered species of animals. One of them is a Panda. From a designer’s point of view, the logo is an outright winner given that it is simple, minimalist and easily recognizable.
NBC is a popular television channel in the United States. To help in its marketing and branding, they have a nicely designed logo in full bright colors. A closer look at the logo will reveal to you a peacock with the feathers spread out. It indicates the quality and richness in variety of the programs availed by the broadcaster.
Toblerone is a brand chocolate which originated in Bern, Switzerland. The logo features the Matterhorn Mountain and a white bear climbing it. The bear has been used as a hidden symbol in the logo. It is a heraldic animal in Bern city hence its use in the company’s logo is very appropriate.
The Firefox Logo
Firefox is a renowned tech giant offering one of the best search engines on the internet. Its logo is one of the best animal logos you will ever come across. It features a fox blazing in fires and going around a globe. The fox is naturally an intelligent animal. Its use in this logo can be an indication of the efficiency and speed that users experience when they use the Firefox engine for searching on the internet.
Pittsburgh Zoo and Aquarium Logo
The Pittsburgh Zoo and Aquarium logo is another perfect demonstration of animal logos. Its design is plain and simple, and it uses negative space to illustrate lion and a chimp facing each other with a tree in between. Present at the roots of the tree is two fish swimming away. Also, two birds can be seen flying from the tree. This animal logo is appropriate as it signifies what people can expect to see at the zoo and aquarium.
The Atlanta Falcons logo is another beautiful animal logo you will enjoy looking at. The design depicts a falcon up in the air with the eyes focused and claws open. It is almost as if it is just about to make a swoop on prey. It signifies the aggression and the accuracy of the team.
The Puma logo is another awesome animal logo you will lay your eyes on. The logo shows a puma taking a typical long jump over the letters. It shows power, speed, and aggression. These have been used by the sportswear.It is used to indicate some of the attributes desired by every athlete who uses their products.
The Ferrari Logo
The Ferrari logo is another animal logo that has been associated with the overall success of the Italian sports car manufacturer. The logo features a prancing horse as a sign of power and exceptional performance that customers can expect from the Italian brand car.
The Jaguar Logo
Jaguar is another car manufacturer with a beautiful animal logo. Just like the Ferrari, the Jaguar logo features a prancing animal. The Jaguar is ready with all of its teeth out and prepared to attack. It signifies aggression, power and exceptional performance offered by the car.