Starting and growing a business requires more than just capital and identifying the right goods and services to offer. For you to have the longevity to stand the test of time and remain relevant to your audience in many more years to come, it is imperative that as an entrepreneur, you endeavor to build your personal brand.
However, many entrepreneurs normally freak out when they hear about personal branding. They think that it is more complicated than rocket science and that it’s something that requires time and a lot of resources to achieve. Whereas it may take a considerable time to establish a personal brand, it is very much achievable and you don’t need to have a lot of resources to do so.
Presented here are a few tips to help entrepreneurs succeed with personal branding.
You are already developing it
If you are in an entrepreneur in any form of business, and you are interacting with clients or customers, you are already working on your personal branding only that you may not be aware of it. When your clients and customers interact and engage you on a number of issues, they are developing a perception and an image which they will associate with you and your products or services. Therefore, right at this moment, you are already branding yourself, but you now need to have the realization so that you can do it in the right manner.
Define your brand
You can’t build something which you have no idea about. When it comes to building a personal brand, it should be crystal clear to you what exactly you are looking forward to achieve. Remember you are already in the process of marketing yourself but you now need to know the things that set you apart from the rest so that you can capitalize on them. Defining your brand will imply that you understand yourself and have a thorough comprehension of your strengths and weaknesses so that you can continue to build upon them.
Without authenticity, you will never manage to establish a long lasting personal brand. Your personal brand should be a true reflection of who you are. It should reflect on your beliefs, your strengths as well as your weaknesses. Some people are fond of saying that you can fake it till you make it, but the problem with this is that you can’t be someone else when you are trying to build a personal brand. Therefore, simply be who you are and never try to mask anything. One the day the mask will fall off and you shall have wasted valuable time and resources which you might have used in building a personal brand in the right manner.
Become the best in your field
When you can prove to the people that you are among the top performers in the industry, it is very easy to gain their trust and this will be instrumental for personal branding. It is important for you to become the go to guy when people have problems and are in need of solutions in your industry. Strive therefore to increase your competency and credibility in your industry. If necessary, get more certifications and courses that will make you more knowledgeable and experienced in your field. Developing the skills you need to make your trade won’t just increase your proficiency but also make the process of building your personal brand a breeze.
Use memorable visual hooks
A personal brand doesn’t imply that it must have everything to do with your personality or image. As a matter of fact, the brand should outlive you. It calls for the use of memorable visual hooks that will make people think about you and your brand each time they see them. You may want to consider designing a logo amongst other materials to help you project the right image for your personal brand.
However, this might depend on the specific industry you are serving. For instance, if you are a motivational speaker in the personal development niche, you may want to consider using a professional image of yourself rather than having a logo as your graphical identity. This won’t be the case if you are trying to build a personal brand around a product or a service.
Make use of the internet
The internet, especially the social media has opened a forum for entrepreneurs to engage with their potential customers in manner that was not possible a few years ago. For personal branding, you can make strategic use of the social media to connect with your audiences and use the platforms in projecting the right image you want them to have about you. You can also share with them useful insights or help them find solutions to some of their most pressing needs so that you can come out as a responsible and authority figure which they can trust.