Getting your business brand in front of the largest amount of potential target audience can appear to be a daunting battle, and one which requires a lot of financial muscles. In as much as there is an ounce of truth in this, there are simple and effective ways small businesses can employ to raise their brand awareness without necessarily expending too much resources towards it. By using the methods discussed below, any small business can reap the benefits of increasing their brand awareness amongst their potential customers.
Word of mouth remains to be one of the most powerful brand awareness and lead generation tools your business will ever have. It’s free and it can bring highly targeted prospects ready to purchase your products or services. For small business, you can use word of mouth effectively to raise brand awareness by creating a simple program to reward and empower your current clients for referring their peers to your business. Be sure to let the current clients know about the existence of such a program in your business so that they can make good use of it.
Hold an event
Irrespective of the business or the industry you are engaged in, holding a live event will make you attract the attention of both clients and prospects. The event could be anything, either directly in line with your products or services or something complimentary to what you have to offer to your clients. It can be as simple as a social summer barbecue or a party and for better results, you should structure it to coincide with of a product or a new promotion in your business. If possible, you can run a free workshop to share with the potential clients about your business and the kind of value your products and services can bring to them.
Increase your networking
Networking is another awesome way to meet new people and potential clients to your business. You can attend a local networking event and even the though the results may not be apparent immediately, those whom you will share your business with will have the name of your company at the top of their mind should they need your services or products in the future.
By exhibiting yourself, you create an awesome avenue to show your products or services to hundreds of highly targeted prospects and it is also very possible to make sales during the exhibitions. Though it might be slightly expensive, the results will be worth it in the long run.
Additionally, you can organize a relevant giveaway or a competition as a means of making more people aware of your products or services. Giveaways and competitions have always performed well because people love free things and if you tell them that you will give them something without them spending a dime, they are likely to register for the giveaway or the competition in multitudes. Just ensure that whatever you will be giving away is relevant and will provide real value to the winners.
Sponsor an event or a product
Sponsoring an event or a product is another nice way small businesses can reach targeted audiences and increase their brand awareness. Through sponsoring such events, the business will have a face-to-face time with attendees and this will give you an awesome chance to get leads which you can follow up once the event is over. Be careful however, when choosing the event to sponsor. It should something related to your business.
Consider the social media
Small businesses can also consider offered by the social media for short term and long term branding options. Social media is a fertile ground for people seeking to raise brand awareness on their products or services since it contains all types of audiences. All that is required is for one to build a large base of active following and interact with them on a regular basis. It is also possible to increase the results from social media by using paid ads which can be very effective if the targeting is done in the right manner. The best social media sites to target for brand awareness currently include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and Google +.
Invest in promotional merchandise
Promotional merchandise is also a nice avenue for businesses to increase their brand awareness. The merchandise can be given to customers after they make a purchase and also to the potential customers who come to make inquiries about the business. Such promotional items don’t have to be expensive, but they should be relevant and also provide some value to the recipients. Additionally, the items must be branded with the company’s name, logo and contact details. In this manner, those who get the promotional items will continue having the business in their minds for as long as they have the promotional items and they will also have the business contacts readily available should they need to contact the business.