Businesses are slowly moving away from brick and mortar stores to more robust solutions, such as online stores.

One of the main reasons of this is because they are easier to run and also have the potential of doing business globally.

Etsy is one solution and gives people the ability to run online stores at the comfort of their living rooms.

But even for the online stores, the basic concepts of branding and marketing remains.

If you want to attract more clients to come to your online stores, you have to stand out from the crowd with effective branding strategies.

Below are the various tips and tricks you can employ to design a logo for your Etsy store and bring you all the benefits you need.

Simplicity rules

A glance at the world’s leading eCommerce store will be a clear testament to the fact that simple logos work well for online stores.

Amazon’s logo is nicely designed and it has been a major driving force behind the company’s branding success.

Etsy store owners can be pick few tips from this logo and implement them in their designs.

For instance, the logo is largely text-based and it is clearly formatted and well organized.

If such a design is adopted, the logo will be memorable to the current store users and potential customers will also notice it quite easily.

Optimize for mobile

It is no longer a convenience but rather a necessity for online stores to be mobile friendly so that mobile users can also have a chance to access the stores online.

It will interest you to know that the number of mobile users has grown so immensely, thus making mobile traffic a major source for most of the eCommerce stores.

In regards to logo design for Etsy stores, the logo should have the versatility to render in mobile devices as well, so that mobile users don’t miss a chance to recognize the store simply because the logo is not mobile friendly.

But the logo shouldn’t be just optimized for mobile alone.

The versatility should also be depicted when you need to scale it up or down.

For instance, you may be interested in creating various marketing materials such as posters, flyers, business cards, email signatures etc.

In putting the logo in such materials, it is imperative for it to maintain its legibility and not lose any of its qualities.

Use images or tagline to reveal your unique selling points

To run a successful Etsy store or any other eCommerce store, it is imperative to distinguish yourself from the competition by providing a truly unique selling point.

Since there are several stores competing for the same audiences in the internet, your logo should inform your target audience of the kind of value they will get when they purchase from your store.

The best way to do this is to use images or your tagline to reveal your unique selling points to the target audiences.

Because the potential customers may not have time to go through your website in detail, by revealing your USP in the logo, they will feel compelled to check out your store.

Consider horizontal designs

When designing a logo for your Etsy store, it may be tempting to keep the design to just one corner of the website, usually the top left corner.

Whereas this is the norm and almost every store is doing it that way, to attract more attention, you should consider using as much as possible the horizontal length of the web page.

If you minimize the vertical space and instead stretch the text and the graphics of the logo to cover the horizontal plane, the logo will be easily recognizable, thus contributing to the branding efforts of your Etsy store.

Additionally, such an alignment will give you the chance to showcase more of your products on the store.

Use images properly

Finally, you should make good use of the images.

From well performing online stores like Amazon, it is not possible to think about the logo without the upward pointing arrow coming to mind.

Again, such logos use art minimally, hence it is important to use images that are unquestionably related to the kinds of goods you are selling on your Etsy store.

Look for a clean and a minimalist image that is simple enough and will have the ability to stick in the minds of your customers or potential clients who visit the website.

These tips, if used religiously, will enable you to create an outstanding logo for your Etsy store.

Remember, the competition among fellow Etsy stores is very high and you need to do everything necessary to stand out.

One of these ways is to have a nicely designed, unique, and original logo.

Use these color tools with your logo!

The post Etsy Logo Design appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

Eames Black Stencil

If you are a designer who does a lot of stencil work, this is one of the top graphic design fonts you will ever come across. Eames Black stencil font is part of the broader Eames font family, and it was the work of the late Ray and Charles Eames. Looking keenly at the font, you will notice it having some unique and nicely designed curves. These were inspired by the curvature usually made of bent plywood.

Otto Font

The Otto font is another top font with heavy application in graphics designs. It features a combination of delicate lines graced with flashes of block colors. The Otto font is a unique display font with two distinct personalities, and this is the font you should fall in love with if you do a lot of large formats.

Poster Bodoni

Vignelli started the Bodoni range of fonts as well as the classy Didone fonts, but it seems that these were not enough for the skilled artist since he wanted something that could offer a strong contrast. This led to the development of Poster Bodoni font, whose versatility in applications has made it be one of the most revered and top fonts in graphics design. This is a must have font for every designer keen on having a few selected fonts that can be used for a wide variety of applications and where distinct contrast is required. Poster Bodoni simply has the versatility to do that.

Cumulus & Foam

Cumulus & Foam font is the work of Stefan Kjartansson. It is an utterly unique font, with exquisite display of simple and ultra thin lines reminiscent of the clouds known as cumulus. It has been described by many typographers as “the most beautifully grotesque font you will ever come across in the present times.” Though the creators assert that it doesn’t fit the definition of a typeface, one fact remains that it can add style, character and order in any design in which it has been used. This is another top font in graphic design you should keep handy for those fancy design projects you normally come across.

Linotype Didot

Linotype Didot is another alternative to Bodoni and they were developed around the same period way back in the 18th century. It has the characteristics of sharp and seductive serif as well as sharp angles, but it comes with more spaces for a font with its weight. If you are well conversant with the Bodoni font family, then the Linotype Didot will appear to you like a slimmer version of the Bodoni. This is the font you want to be using if you need to add a classic and timeless elegance to your graphic design works.

Mrs. Eaves

If you have seen the WordPress logotype, then you have seen Mrs. Eaves font in action. It is among the top fonts in graphic design with the versatility and the timeless beauty adored by many graphic designers. The font was designed in 1996 by Zuzana Licko and named after Sarah Eaves, the designer’s housekeeper whom later became his wife. The fact that the font was adopted in creating the WordPress Logotype is a clear indication that it is indeed one of the top fonts in graphics design at the present times.

Bembo Font

Bembo came into existence way back in 1929, and it is viewed as the incarnation of an old-style serif originally developed in the 15th century. Bembo font has been regarded as not just one of the top fonts in graphics design but also one of the best fonts for setting book copy. Its stylish Italic ampersand makes it a suitable font for expressing authentic and formal beauty in design.

Modern 20

The Modern 20 font was designed by Stephenson Blake. It offers excellent typographical shorthand for designers interested in having refinement and quality in their works. The font is heralded among the top fonts in graphics design since it is the commonly used typeface in the world for headlines. Its adoption in the Pentagram logotype is another indication on how powerful and adored this font is.

These are just but a few of the top fonts in graphics design. If you want to become a prolific graphics designer, you should have most, if not all of these fonts in your design arsenal so that you can have the versatility and flexibility to move from one great font to another with a lot of ease.

Avoid these color combinations in your designs!

The post The Top 8 Fonts in Graphic Design appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

In advertising, the logo is one of the fundamental pillars that support the company’s identity. By looking at some of the top logos in the world, they may seem to you just like the ordinary logos meant to give a face to the companies. However, to some of the seemingly simple logos, you will be surprised at the amount of thought and work that was used in creating them. Some of them have hidden symbols and meanings that you have probably never noticed or even imagined to have existed. Here is a list of the logos with hidden symbols you will be surprised to know about:

The FedEx Logo

The FedEx logo will always feature when talking about hidden logo symbol. It is a simple logo with only two colors, but the majority fails to notice the hidden symbol it has. The white space between letters E and X has been used intelligently to form a perfect arrow. It has been suggested that the arrow signifies that the company is moving forward and keen on looking ahead.

The Goodwill Logo

The Goodwill is another logo with a hidden logo symbol. What many people see when they see the logo is the iconic smiling face with the name of the company written beneath it. What people fail to notice however is that the smiling face is a letter “G”. Take a minute next time you look at it and it will be apparent to you.

The Old Milwaukee Brewers Logo

The Milwaukee Brewers logo is an interesting one as far as hidden logo symbols are concerned. If you are keen enough, you will notice the baseball, the baseball gloves and the letters B and M. The hidden symbol, however, is that the letters B and M have been used in forming the baseball glove. Though the brewers have changed the logo to a newer one, many people still prefer the old one which looked much better and livelier than the current one.

The Pittsburgh Zoo & PPG Aquarium Logo

The Pittsburgh Zoo & PPG Aquarium Logo comes with lots of hidden logo symbols. All these hidden symbols have been used wisely to indicate the various types of animals that can be found in the zoo and the aquarium. To begin with, a first look at the logo will reveal to you a tree with birds flying over it. The hidden symbols in this logo have been created with the use of negative space in logo design. Look at either side of the tree and you will see a lion and a chimp staring at each other in the face. Down at the roots, two fish are swimming away.

The Tostitos Logo

You probably enjoy every crunch of the Tostitos tortilla chips but have you ever taken a moment to see what the logo looks like? Well, of course, all you see is the writing of the brand. But next time, try and find out the hidden logo symbol in that design. To help you out, look for the two Ts with the I in between them. If you see it correctly, you will see two people formed by the T, dipping a tortilla chip into a bowl of salsa created by the letter I.

The Eight Logo

The Eight logo is another brilliant design with an impressive hidden logo symbol. In the clever design, each letter in the logo is composed of a particular part of the letter 8. It is so obvious that you don’t need to be keen in deciphering letters to see it.

The Amazon Logo

Amazon redefined the whole concept of online retail business. To help them achieve their e-commerce goals is a brilliantly designed logo which effectively communicates what the retail giant stands for. Other than the name of the company, the only symbol you will see on the logo is an arrow, and this is the important hidden logo symbol in the Amazon logo.

The arrow points from A to Z indicating that customer will find everything in Amazon, starting from A to Z. The arrow has also been drawn in the form of a smiley face, showing the superior customer care experience the company has displayed over the years.

The Atlanta Falcons

Looking at the logo of the NFL Football Team, Atlanta Falcon, the first thing that comes into mind is a flying falcon. The hidden logo symbol, however, is that the flying Falcon has been designed in such a manner that it’s shaping forms the letter F.

The Baskin Robins Logo

This is another logo with an interesting hidden logo symbol. The BR in the logo consists of two colors. The outer color is blue while the inner color is pink. The pink colors form the number 31 which is the number of flavors that Baskin Robins offers.

Check out these 10 nonprofit logos!

All trademarks and registered trademarks are the property of their respective owners. AppMaven LLC or LogoMaven is not affiliated with any of the companies mentioned on this post. All other trademarks or registered trademarks are the property of their respective owners.

The post Six Logos With Hidden Symbols You Probably Never Noticed appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

As a designer, it is crucial to focus your design on the demographics of your target audience. One area where many designers usually miss the point is when it comes to creating logos for female-focused businesses. It pays to understand the differences in the way a female audience will perceive and interact with a given design. With the ultimate aim of every design being to catch the attention and pass a given message to the target audience, the way you work on a logo for a female-focused business should never be the same as the way you design other logos.

It is imperative to incorporate feminine touch to make the logo connect and be useful for this demographic. Illustrated here are a few tips to help you get it right whenever you are working on a feminine logo design project.

Consider using script or handwritten typography

Scripted or handwritten typography are considered to be feminine hence are suitable for feminine logo design. They have a way of making the design look more elegant and gracious. But you must be careful and use these fonts in appropriate places in the design where they will be able to get the best results. For instance, you don’t have to use them throughout the design. This will lead to monotony and make the design look boring rather than appealing. The best places to use these fonts in a female logo design is titles and headings and use easy to read text in the rest of the body.

Diverse Bright Colors

Feminine logo design will never be complete unless you incorporate diverse and bright colors in the design. This important since ladies have been proven to give better responses to certain set of colors. For instance, neutral color tones like gray and brown should never be used in feminine logo design and so is blue and various shades of green. Some of the feminine colors that will give excellent result when designing a logo for a female-focused business include white, pink, aqua and their various shades. These are not just feministic colors, but also, they are capable of giving quality designs.

It is also recommended that you stick to bright colors to maintain high contrast and improve readability, and you should always stick to softer tones since they are perfect for a feminine concept. Taking these considerations when working on a feminine logo design will enhance your chances of getting it right with colors and produce logos that will not just appeal to the feminine gender but also pass the marketing message more effectively.

Floral Visual Elements

One way of enhancing the visual appeal of feminine logo design is to include various floral visual elements. Floral patterns are connected to Mother Nature and have always been considered feminine across many cultures. Using visual floral elements will thus enable you to create an instant visual connection with your female audience and end up getting their attention to register your logo into their minds. As a designer, you will also observe that most of the female-oriented logo designs have some floral elements, and this is a further indication that this concept works well and will help you get good results with feminine logo design.

Consider using stock photos

Stock photo is another resource worth consideration when working on feminine logo design. Ladies tend to love particular types of photos hence using such photos in the logo will increase the likelihood of getting their attention. The Stock Photos proven to work in this kind of design include pictures of baby animals, cute babies, photos of animals showing love and care for one another, etc.

But when using these types of photos in feminine logo design, you need to get more insights into the demographic of the target audience so that you use the right images. For instance, a baby may not appeal so much to business ladies in leadership positions, but a photo of beautiful cub will work well with young girls and young moms.

Modern feel

Women have made considerable progress in the society today, and a feminine logo design should incorporate such elements of progression. Women are more empowered, more educated, and now they can do virtually anything that a man can do. By incorporating this in the design, they will feel appreciated and get to connect better with the logo.

Sensuous and imaginative

Women have huge imaginations and are very sensuous and this, also ought to reflect in every feminine logo design. This is the only way they will be able to tell that the logo is meant for them, thus make them connect with it in a more appropriate way.

The above are some of the vital factors worth considering when working on a feminine logo design. You must disengage and stop thinking like a man when working on such types of logos or else you will come up with just any another design, thinking that it is beautiful, yet it will fail to attract the attention of your target audience.

Check out these top tips for avoiding unprofessional fonts for your logo as well!

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Fonts play a huge role in graphics design. With a plethora of fonts to choose from, designers have the liberty to use fonts to their advantage and bring out a wide range of effects. But just as it pays to know the best fonts to use in your designs, it pays even much better to know the worst fonts to use.

Wrong font choice has the potential of not just ruining your design but also putting to doubt your prowess as a graphic designer. It is why it’s crucial to know which fonts to use for which project and the ones you should always avoid like plague and never use in any of your graphic design projects. Listed here are the 5 worst fonts to use when designing. Take keen note of them.

Comic Sans MS

This is the basic Windows font installed in your computer when you are booting up Windows. It was designed by Vincent Cornare in 1994, and it was intended as a child oriented font. Its inspiration came from comic books in his office back then and he thought that the font would be ideal for writing speech bubbles but not general communication. However, many people have fallen in love with this font until its use has now become a cliché. But this is not the reason why it is one of the worst fonts to use.

The main reason why you should never use this font is that it is childish. It doesn’t have any formality, though you will see it being used in formal events and some formal letters. Restrict its use only when you are working on a children website or designing kid’s birthday invitation. It will be a gross mistake to use it in for business sites or when working on warning signs or on other official forms of communication.

Papyrus

Papyrus font came into existence in 1983 as a result of Chris Costello’s work. Its inspiration came from the pre-modern writings on the leaves of the papyrus trees. It is true that the design and the subsequent use of this font were noble, but now it is considered as one of the worst to use in your designs.

The passionate hate on this font comes from that it has been duly overused, until its now saturated and very boring to look at. It has been the signature font for signboards, advertisements, captchas, books, banners and whole lot of other typographical designs.

As one of the worst fonts to use in your designs, you must stop using the papyrus font forthwith or else your designs will be generic, boring and will show that no life at all.

Curlz MT

The Curlz MT is another font considered as the worst fonts to use in design during this time and age. This loathsome font was the creation of Steve Matteson and Carl Corssgrove in 1995 and it was primarily intended to be used for party invitations. After its introduction and adoption, it took the same path as comic sans font in the sense that it became the mainstream font, until it reached a level that people were sick and tired of it.

Besides, it lacks formality and authority hence you can never use it where coat-and-tie events are involved. Again using it in designs like warning signs makes it appear like some kind of a sick joke and no one will ever take such a warning seriously.

Since the font has been overused and it appears virtually in most of the designs, you should designate it as one of the worst fonts in design and use better alternative even if you have a special love for it.

Courier New

Courier New is another font that makes it to the list of the worst fonts to use in design. It is one of the oldest fonts in the world, having been designed and sold to IBM way back in 1955. It was used for typewriter print and this why it was sold to IBM since IBM was manufacturing typewriters by that time. Other than being almost in a state of deprecation, the font lack dignity and prestige and since typewriters are no longer in use, it deserves to remain in the bin of worst fonts to use in design.

Bradel Hand ITC

Bradel Hand ITC font was designed by Richard Bradley and it was intended be a font for non-formal communication. However, the font makes it as one of the worst fonts to use in design due to the fact that it is readily available hence it’s being massively abused. It features heavily in designs such as school announcements, posters, bulletin boards, story books, invitation cards, etc. Due to the need for freshness and originality, this font no longer appeals to many designers since no one wants to be a copycat.

This is not exhaustive in any way but it gives an indication of some of the worst fonts to use in design. Do your own research to uncover more so that you can stay fresh and pragmatic in your designs.

Use these royalty fonts instead!

The post The 5 Worst Fonts That You Must Avoid appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

How to help clients choose a font? Graphic designer’s job description entails a lot other than just sitting behind a computer and churning out design after design. It sometimes includes helping the clients make the right choices as far as choosing a font are concerned. Many are the times when clients make proposals that seem not to be feasible, but it is the duty of the designer to offer advice and direction in such instances to ensure the successful completion of each and every project.

How to choose a font is one such area that many designers find themselves working a lot with the clients. Knowing how to choose a font is such as an important matter in design, and it requires all the attention from both the designer and the client. The right choice will lead to a great design that will meet the goals of the project, and it will also make it easy for the designer to work faster and more efficiently.  If you don’t know how to choose a font, you will waste lot of design time since the designer has to force other design aspects to match, but with no guarantees of a stellar outcome. So how exactly can a designer help a client choose the right font?

By considering the goals of the project

The goal of the project is the first consideration on how to choose a font style. Different design projects are meant for different purposes, and they are also targeting varied audiences. With the variety of fonts available, they can be used in design to create a wide range of impressions dependent on the particular goals that the design is aiming to achieve. A client should therefore not be guided by the aesthetics of the font, but rather, the impact it will create in the final design.

Legibility of the font

Since designs are aimed at passing on particular messages, the font used should be legible enough, so as to make it easy for the target audience to read and understand the message in the design. Again, the legibility of the font will be dictated by whether or not the design is for decorative purposes or it will be used for other reasons such as in the print media.

For instance, decorative fonts will always have low legibility since they are meant to attract attention while fonts meant for newspapers and novels will usually have high legibility. As a designer, you need to work together with the client and define an overall legibility that will cut across all the design. While considering legibility on how to choose a font, the following factors are worth considering-:

• Choose fonts with conventional letterforms
• Choose fonts with generous spacing
• Choose fonts with a tall x-height

Readability

Next to legibility is the readability of the font. It is possible to use a font that is easily legible but does poorly when it comes to readability. Such factors determine the readability of a font as the style, color, tracking, size and every other property useful for overall impression. For example, if your focus for the design is to have high readability, then the client should settle for a style that will not hinder the audience’s ability to get the full meaning of the message.

It is important for the client to remember when thinking on how to choose a font that the message of the design comes first before the style. This doesn’t imply that the style is not important, but there should be a balance between the style and the effectiveness of the message being passed across.

Aspects of appropriateness

It is true that there are other fonts more suitable for design tasks compared to others. While helping the client choose a font, aspects of appropriateness will be determined by the designer’s experience of working with different fonts. It will be upon the designer to advise the client on the best fonts to use to let him have a great design at the end of the project. Aspects of appropriateness are in most cases determined by the intent of the design, the mood of the design, and the aesthetics desired for the design.

Technical Consideration

When all is said and done, the client will leave the designer to embark on the project. As much as you may consider a plethora of fonts to use in any design, you also need to consider the technicalities of using the fonts for the projects. For instance, you have to weigh other specifics of the design and evaluate if the font chosen will not be problematic at all.
Suppose the design is going to feature a lot of numbers, your ideal font should have the kind of numbers you are likely to use. A client may not have such finer details of design but as the professional, you need to bring to their attention the technical considerations involving the use of various fonts. Never ignore technical details on how to choose a font when with the client.

Use these resources to access the best free fonts online!

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Using Royalty free fonts can help you turn around your designs from good to great. But it is important for every designer to realize that certain fonts usually come with usage restrictions, and you may be prohibited from using them for commercial purposes. It is very important to take note of such copyright issues as ignoring them may be a catalyst to a long drawn legal battle with the respective copyright owners.

As a designer, however, you should not restrict your creativity prowess for the fear of running into legal problems when searching for fonts online. There are several places on the internet where you can find plenty of Royalty free fonts you can use for any commercial project. The only caveat to using these kinds of fonts is that they may not be of the very best quality, but if you do a little bit of digging and searching, you will find a good number of them that will fit your design purposes. Listed below are the various sources you can use to find several royalty free fonts for your projects-:

Urban Fonts

Urban Fonts is one of the few places where you will find fonts that are not just free, but also very cool for design. It presents you with a powerful search tool to let you search for the various fonts based on the names, as well as tags such like 3D, curly, comic, wave, college, cursive, etc. Urban Fonts has over 8,000 royalty free fonts as well as a few premiums ones available for purchase.

Font Squirrel

Font Squirrel is a powerful resource where you find an extensive range of fonts, ranging from calligraphic to Sans serif. It has awesome filtering capabilities to let you search for the fonts based on attributes such as those ideal for eBooks, print designs, desktop and mobile applications amongst others. The other beauty of Font Squirrel as a source of royalty free fonts is that it groups them according to various formats such as distressed, contemporary, retro, all caps and many others. The resource has more than 264 unique fonts

1001 Fonts

1001 fonts is one the oldest sources for royalty free fonts having been around since 1998. It has an extensive database of fonts, and it lets you search for the fonts based on any criteria you may have in mind. Though the name alludes to it having just only 1001 fonts, you will be surprised to learn that there are more than 6,000 royalty free fonts in this place.

Lost Type Fonts

Lost Type is not just a nice place to find lots of royalty free fonts, but also, it is a great resource for finding other fun graphic elements all presented in a nicely laid out interface. The site has over 50 fonts that you can download for free, and it also has a provision for you to set your pricing if you want anyof the premium fonts available. It simply implies that you can pay whatever price you feel appropriate for any font you would like to purchase.

Hype for Type

Hype for Type is a premium commercial font site, but it also has an enviable collection of royalty free fonts that are worth considering. With a collection of close to 100 choices, it has something for everyone irrespective of the types of design you have. It is also worth mentioning that Hype for Types has a fun feature that lets you play around with the various fonts you have selected so that you see the kind of flexibility they can offer you.

Google Fonts

It is surprising to note that the world’s biggest search engine is also a source for royalty free fonts. Google Fonts brings you more than 600 royalty free fonts that designers can download and implement o their designs. Though the site has a good number of free fonts, it is recommended that you double check to confirm the usage policy of the fonts, owing to a large number of creators submitting their fonts to this resource. The site also has filters to make it easy for you to search and locate the particular fonts you want.

DaFont

DaFont is another cool resource that every designer interested in getting royalty free fonts should know. It doesn’t just offer you with a huge collection featuring over 23,000 fonts, but also, it categorizes the fonts according to style thus making it easy for you to search for and download the various fonts you are interested in using. For instance, if you are searching for the right fonts for a logo project, you simply head over to the logo tab, and it will give you a wide range of fonts suitable for use in logo design.

These are only a few of some of the places where you can find royalty free fonts on the internet. Thoughthere are others, these will suffice for most of your design work. However, feel free to research further and discover others so that you increase your list of font resources.

Learn More about choosing the right typography here!

The post Places To Find Royalty Free Fonts Online appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

For many people just starting out in design, the process of choosing the perfect typography is usually such a bewildering task. The choices seem to be endless with no straightforward way of knowing what to select and what to ignore. For someone to get it right in choosing the right type-setting, however, a combination of firm rules and lose set of intuition, as well as a few of years of experience, is necessary. But this is not to allude that you have to be an experienced designer to become a pro in using typography. It is only that you become perfect with consistent practice, but anyone, including the very new in designing, can still get it right with their typography the first time. Here are five important guidelines on how to choose the right typography-:

Understand the context of use

One secret to choosing the right typography is first to understand the context of use. This is of grave concern because, as designer, you are working on a design that will be used by other people and not for your personal use. Many beginning designers are fond of considering their individual preferences in the choice of type-setting, and they focus on what appeals to them. This is a destitute approach because you are egocentric on the design.

As a designer, you need to have a set of workhorse typography you can always turn to when the project demands. Of course, you will be comfortable with other typography more than others, and you will be naturally inclined to use them as opposed to trying new ones. It is imperative that you understand different typography and know exactly the particular contexts when they can be used without ruining the entire design.

Group Fonts in Families

Learning to group fonts into families will not just help you on how to choose the right type-setting for each design project that lands on your desk but also will save you a great deal of design time. The secret to grouping fonts into families is to have some structure that you can use to categorize mentally the various types of typography you encounter.

Typography can be divided into different categories, but for a good designer, you need not to keep track of all the types. Most of the expert designers only watch about five groups, and these are the ones they work hard to become proficient in using so that they can always adapt them and use them for different projects. There is already several classifications of fonts, but you are free to classify some as you dim right and in a manner that will enhance your skills as a designer.

Decisive use of contrast

Now that you understand the context under which you will use the typography, and you have also grouped them to suit your project and design habits, it is time to apply the principle of decisive contrast in the use of the typography. This is a paramount principle because many designers are misled into believing that every design must have a high contrast to be considered great. This is grossly wrong and as a designer, it pays to know when to mix and match and it pays even much better to know when you need not to mix and match in the first place. Whenever you are in the middle of a design and you are faced with a situation where you need to add additional typography, the rule of thumb is that even with the addition of the typography, the design should remain the same and if it has to change, then it has to change a lot. This is what is known as correspondence and contrast in design lingo. Avoid incremental variations or being wimpy with the contrast.

Whenever multiple typography is used in a single layout, the aim is to make them coexist peacefully without distracting the attention of the viewer into thinking that they are more than one design on the item.

Don’t be afraid to bend a few rules

Good designers are those who follow standard fonts and norms in design, but the great artists are those who are not afraid to intelligently break some of the rules and come up with unique designs. Occasionally, you can go a little bit overboard and try what your intuition is telling you as far as the current project is concerned. You will never understand how to choose the right typography if you are timid to explore on your own and do what the books are not telling you.

“There are no rules,” really!

When it comes to how to choose the right text, it boils down to one thing – there are conventions but never iron-clad rules on which is the best typography for each and every particular project. As a designer, you need to know about the basics then you will adapt yourself to the conventions and create your rules as you move along. With experience, you will no problem in deciding on the typography but it is always good to be flexible enough so that you have the competency to work with different typography on a countless number of projects.

Use this guide for helping you pick the best colors for your text as well!

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