Not every client will have a clear picture of what they want from the design and might appear confused. As a professional designer, you should not take advantage of such clients by giving them just any design simply because they are paying for it. This goes against the ethics of …
Read More »Where Did Google Get Their Logo Design
Where Did Google Get Their Logo Design In only a few years, Google has managed to achieve a lot in branding, something that would normally take other companies decades of work with millions of dollars worth of resources. Their colorful logo is now a staple of the online experience that’s …
Read More »The Universal Elements of a Successful Logo
The universal elements of a successful logo While it can be difficult to say whether or not a logo will be iconic, classic or successful there are certainly some brand elements that carry over through popular logo designs. If you are getting a logo designed or you are a professional …
Read More »Crucial Lessons from the Failed Uber Logo Redesign
Crucial Lessons from the Failed Uber Logo Redesign Now that the dust on the terrible Uber logo redesign is slowly settling, and the commentary is also dying, it would be prudent to look back and see what lessons can be learned from the failed rebranding effort. The question that begs …
Read More »Should You Ever Give Away a Logo For Free?
Should you ever give Away a Logo for Free? Logo design is a skill and profession just like any other career out there. Every designer aspires to use their skills to grow as professionals and also as a source of income. The choice to give away logo for free or …
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