Tag Archives: Negative space

To the designer, white space is an expression of creativity with a lot of design value but to the client and the printer, negative space is a waste of valuable space and printing materials. These two conflicting opinions usually put designers, printers and clients on collision courses whenever a white space …

How to Use Negative Space in Design The use of negative space in design is important in creating a balance aimed at giving a clear, concise and compelling message. Just like when sketching a portrait, you will try to keep all the ratios intact to prevent the image from looking …