The construction industry is no longer exempted from the marketing requirements that have always been a prerequisite for success in the other industries. This has made a lot of construction firms, including individual contractors to adopt professional appearances via various means, with creating professional contractor logos being one of them. Through the logos, the companies and the contractors have a way of connecting with their current and potential clients and ensuring that their brands is always out there for the masses to see.
Unlike other industries, branding needs for contractors are slightly different. The contractors are faced with the task of passing across the message that they are ready for the next assignment while at the same time distinguishing themselves from the hundreds of similar contractors competing for the same jobs. Additionally, contractors who are still new in the industry face a massive task of getting established.
However, it is important to remember that confidence is grounded in the image. Through the creation of a solid logo, a contractor can create the perception of trust and start to win the hearts of potential clients, and by doing so, the business will be well on its way to growth. Below are some tips any contractor can use to create a logo guaranteed to stand out from the crowd and bring them immense marketing and branding success.
Use symbols associated with the trade
Proper use of symbols is imperative in the design of logos across all the industries. For contractors, appropriate choice of symbols is needed depending on the specific industry being plied. By using images relevant to the industry, it becomes easy to tell the potential clients about the kinds of services offered and they won’t have to struggle to figure out what the business is all about. As a general rule, the images must be simple and clear to understand and preferably, a single dormant image or text should be used. No need to cram three or four images in one logo.
Be niche specific
In as much as you may be one out of a thousand contractors in your niche, you may be providing an add-on service not being offered by most of the other contractors, thus differentiating your from them. For instance, you could be offering more personalized service, 24/7 emergency services, or competitive pricing amongst others. These extra services have the ability to create a huge difference in the client’s perception and so they should be clearly indicated in the logo. They will act as the strong selling points you will use to attract most of the clients interested in your services.
Stick to the colors defined by your trade
Just as with every other logo design, the psychology of color must be considered keenly when creating a contractor logo. Due to the extensive nature of the contractor businesses, there is a wide variety of colors to choose from, and any color chosen must be in tandem to the trade offered. It has been realized that most of the best performing contractor companies prefer to use bold colors such as brown, black, yellow, orange and red in their logos.
These colors are not only bright and conspicuous, but according to color psychology, they represent safety, trust, friendliness and professionalism – great attributes highly admired in most contractors. For contractors offering services related to the environment, there is a general trend to adopt blue and green colors in their logos as these seem to be more fitting for such services.
Let the logo deliver the marketing message effectively
Due to the high competition faced by the contractors, the winning logo must have the ability to pass across a strong marketing message which the potential clients will relate to by just taking a glance at the logo. Out of the marketing message, you can demonstrate trust, expertise and credibility to make people believe in you. The best way to do this when creating a contractor’s logo is to use a powerful slogan or tagline and position it conspicuously on the logo so that it is easily visible.
Consider the right choice of fonts
If your logo is not decipherable, then people will have to strain when trying to read it. For contractors, this might sound the death knell for the business since no one will be attracted to it. The solution to this however, is to use the right fonts that will guarantee readability. The preferred fonts for creating logos for contractors include Eras, Cambria and Gill Sans. It is also preferred that they should be set in bold typeface to create a commanding presence. Additionally, it is recommended that you combine graphics and type by doing away with letters in the company name and include relevant tools used in the industry.
When used correctly, the above tips will make every contractor come up with a winning logo that will make them stand out from the crowd and get the right kinds of customers needed to grow their businesses.