The power of social media in branding can no longer be ignored by businesses and companies and the social media logo is a key component.
At its initial stages, social media was perceived to be a fad for the teens and the young lads who had nothing but a lot of time to waste away.
But as it has been proven over the short few years that the platforms have been around, social media is a force to reckon with when it comes to marketing and building brands.
By having a powerful social media branding strategy, you can have the ability to increase your following and fan base across the multiple social media sites and have traffic on demand to grow your online or offline business.
But just with every other aspect of branding, a logo will be at the center of it. However, it is imperative to have in mind that there are certain tweaks you need to make to your logo so that it becomes more effective for social media.
Highlighted here are some of the optimization techniques recommended for quality and high performing social media logos.
Keep the Social Media Logo Simple
To begin with, the logo ought to be simple not only to suit use in social media, but simplicity is the current thing in logo design.
The logo should be of the right size so that you can resize it quite easily for the various social media websites.
Consider the right aspect ratio, since a wrong ratio may make the logo lose its effectiveness when used as display picture or icons in some of the sites.
Also remember not to cram it with all the words and all the colors in a bid to try and make it beautiful.
You’d rather have a simple and functional social media logo than a beautiful and less functional logo.
Always Use the Same Image
One of the aims of your logo is to make your company recognizable each time your viewers sees it.
It should be such that they are able to connect the image on the logo to the company name in their minds instantly.
Though logos adapt over time, the best performing ones such as Apple and Nike use the same image across all their marketing materials and such a dedication to consistency has worked wonders in their marketing efforts.
Similarly, be sure to use the same image as well as colors for the logos you intend to use in social media.
Keep Text and Images Separate in a Social Media Logo
A logo can look very nice when the images and text are intertwined.
The problem with this approach, however, is that the social media websites have issues with dimensions.
Whether you want to have the image displayed on the sidebar, as display picture or on the page, the image will be resized for a couple of times.
If you use a smaller image, as many people use most of the times, things will mesh up all together.
As a result, the social media logo can appear cluttered and unprofessional, rather than help your branding needs in the social media space, it will simply work against you.
Minimize What you Say
There is no need to attempt to include too much text in the logo as if you are trying to explain a point about the company.
That is never the responsibility of the logo, hence you should try to keep the details as minimum as possible.
Don’t try to shove what you do or sell in the logo, but instead use an appropriate image to tell the story.
Besides, your business will appear unprofessional and you may scare away people from interacting with you in the social media.
Consider Recommendations of each Social Media Websites
Most of the social media websites will give guidelines for their social media logo dimensions and the quality of the media they prefer people to share on the websites.
Instead of trying to figure it out on your own, it would be nice and easy if you could just read the guidelines and know exactly what is expected so that you do the right thing the first time.
This will save you a lot of time and energy and will make your logo look great across all the platforms because you designed it just as per the recommendations of the websites.
Test the Logo
The last thing you should ever do is to try and change your social media logo when it is well established and popular amongst your followers.
But since you can’t know beforehand if this is going to happen, it is highly advisable that you take it for a spin by trying out different sizes, colors, images and other design elements so that you know what is working best for you in the social media.
After testing the various components, you can then go ahead and optimize the final design which will have proven to get good reception in social media.
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