Creating logos for Clinics/Doctors/Physicians
Logo creation will vary from industry to another. The reason for this is that logos are used to target different kinds of audiences, and since various industries have varied audience type, there is no one-fit-for-all solution for logo design. Each design must thus be tailored to suit the specific needs of the concerned industry, taking into account the type of audiences to be targeted. When creating logos for clinics, doctor, physicians or an establishment in the health sector, there are certain important considerations to be made. This is rather a sensitive industry, and the purpose of the logo will transcend beyond the branding needs as is usually the case with the logo design for other types of businesses.
It is important to remember that doctors and physicians in the health sector deal with fellow human beings who are not the ordinary goods or products you are accustomed to seeing. Logos for clinics, therefore, should capture all the fundamental aspects that are associated with taking care and nurturing people. Such logos should be warm and inviting while at the same time expressing assurance that all will be well. Discussed below are some of the important factors a designer working on logos for clinic should always have in mind-:
Uniqueness of the practice and the establishment
The healthcare sector is already a unique industry, and this needs to be captured in the logo. In as much as the emphasis on logos for clinic is not primarily on branding, they need to be unique and not just any copycat concept obtained from the internet then turned into a logo. The logo should be able to distinguish the practice or the establishment from the rest so that potential clients, who in most cases are the patients, can recognize it easily.
Being that the medical field is wide and varied, it would be a good idea to create a logo for clinic that is biased towards the specific practice of the clinic. For instance, is the clinic dealing with toddlers, seniors, nutrition, a specific medical specialty, etc. Knowledge of such factors will form the basis of the other components of the design.
Proper use of colors
Certain colors should never be used when creating logos for clinics, doctors or physicians. These include red and black. Red is a show of danger, and it is a very imposing color. Black on another hand is associated with evil, and consequently, death and these will not work well when seen by patients whose only desire is to get well and be with their families.
There are preferred colors for creating logos for clinics and physicians should be colors that signify warmth, love, care, tenderness and assurance. These colors include blue, lighter shades of yellow, green, purple, orange, pink and white. If black and red has to be used, it has to be in their very mild forms, and they should never be the dominant colors in such logos.
The aim of clinics is to serve patients for many years to come and this should be taken into consideration when designing logos for clinics. The logo should have the versatility to stand the test of time and still be fresh and relevant ten, fifteen or even twenty years after the design. This calls for the fact that when designing logos for clinic, the design should not be based on trends or fads that might pass away someday then leave the logo looking irrelevant.
Again, changing the logo of a clinic regularly might send the wrong message to the potential clients. It might signify that the clinic may not be reliable and stable after all. Hence, the design for a logo for clinic should be based on hard design principles that won’t be swayed by the passing trends. This is also instrumental in helping to create a good brand for the clinic.
A good logo for a clinic needs no explanation when one sees it. It should make good use of symbols so that people can tell immediately even without reading the name that it belongs to a clinic. This can only be achieved by the proper use of symbols related to the medical field. The symbols should have obvious meanings and be relevant to all.
For instance, the human skull or skeleton cannot be used as a symbol is such logos since they appear scary and are associated with death. But using symbols such as heart, DNA strands, the cross, syringe, and needles would be considered more appropriate for these kinds of logos.
Finally, simplicity should always be observed irrelevantly of the industry in which you are making the logo. The logo must remain simple so as to be remembered easily and communicate effectively to the target audience. Simplicity will also go a long way in creating a unique logo for clinics.