6 Signs You Need to Update Your Logo

The logo is always an integral part of brand identity. It can get old, and you may need to update your logo.  An ideal logo needs to be timeless in the sense that it will not lose its appeal for many decades to come. It, therefore, implies that for you to reach the decision to update your business logo, it must be very necessary. Also, updating your logo should not be something to be done each and every time.

You may end up creating confusion and distrust amongst your present customers as well as the potential ones because you are showing signs of instability and inconsistency with the regular logo changes. However, it normally reaches a point when updating your business logo is inevitable. When the following happens, know that you have no option but to give your logo new looks-:

Your Business has changed

Every business or organization desires to grow and this usually means expanding in operations and increasing the range of products and services for acquiring more customers & clients. If you business experiences such kinds of growth but the same is not reflected in the logo, then the logo is likely to become misleading for the target audience, and there is no way they will ever know of the changes that have taken place in your business.

One characteristic of a good logo is that it will always match perception with promise and enable the potential customers to know what the business is and the values it stands for with just a single glance. Therefore, when your business changes or evolves in any way, the same should be reflected in the logo because it shall have become outdated.

When the logo is too complicated

Logo’s do have a tendency to become outdated is when it appears too complicated and you need to Update Your Logo. Simplicity is always key when you want to achieve elegance in your logo design. If you have a logo that is hard to read, has every color of the rainbow and is crowded with all manner of imagery, know that its time is up and it ought not to have been used in the first place.

Such a logo won’t just be confusing to your target audience, but also won’t be easily noticed by the crowd. A redesign or refreshing would be necessary to make it clean, clear and simple enough so that it can be easily recognized and remembered by your target audience. Updating your logo can reach a new audience.

It changes appearance when screen printed or embroidered

A logo may look awesome in full color when viewed on the computer screen, but when it is applied to signs, printed or embroidered, you get totally different looks. This is not just an indication that the logo is outdated, but also it is a characteristic of a poorly designed logo. It lacks versatility – one of the features of great logo design.

As the business grows, branding needs may mean that the logo will be used on various items as well. If it does not have the versatility to render properly in such places as well, it should be revised so that it can be used in all the relevant places without any compromise on the quality.

After you have rebranded everything else

Your logo will automatically become outdated when you have rebranded everything else in the business. Brand identity should work as one hence, when you brand other items in the company, the logo also needs to have a facelift. Updating your logo can be a crucial part of a facelift.  For instance, if you have updated the uniform, the website, the advertising and the tagline but leave the logo, you will lose coherency and consistency in the rebranding and the business may become even more confusing than before. Branding every other thing and leaving the logo makes it outdated immediately.

Your logo is no longer unique

Times change, and there are no guarantees that your logo will remain distinct and unique forever though this is the desired scenario. Other players might join the industry and make logos nearly similar to yours or copycats might steal your design if you didn’t protect it well and these may make your logo be like just any other logo. In such a situation, it will become outdated, and the only solution would be to update it. Updating your logo can help you overcome competition.

The logo was created in paint or using word

Most people starting new business like to look for all means to cut cost and so some of them try to avoid professional logo designers and instead use freely available programs such as Word or Paint to create their logos. These logos are not professional in any way, and since the creators may not have been graphic designers, they will always look terrible. You need a professional for updating your logo. If you created your logo in this manner or you have a logo that was created in Paint or Word, know that it is outdated. Seek the services of professional designers who will use modern tools to create for you great looking logos that will be beneficial in helping you better brand your business.

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