Tag Archives: Concepts

The Difference between a Brand and a Logo Many people find it confusing to distinguish between the terms brand, identity, and a logo. These three terms are usually used interchangeably, and whereas a layman can be excused for doing so, the same case should never be for a professional designer. …

How to Design a Logo for Green Business Green businesses, also known us sustainable businesses are ventures with minimal negative impacts on the local as well as global environments. A logo for such a type of business should thus capture the essence of the business and help in promoting the …

Introduction to Brand Strategy: Having a strategy for brand expansion is absolutely crucial for any company. From the perspective of the designer it’s extremely important to create logos that can help your clients to build on their brand strategy and to expand for the future. The rules for branding have …