What’s wrong with the New Metropolitan Logo? Changing the logo of a company or organization is tantamount to changing the brand of the company. A lot of discretion needs to be exercised because the new logo might spark off negative reactions from ardent brand followers. A recent case was witnessed when …
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Barclays Premier League is Really Special, or is it? The Barclays Premier League has established a new look logo for the season 2016/17. The logo is slightly different from the previous one though it has retained all the identifying symbols present in its predecessor. As with every logo redesign, there …
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Why did Uber’s Head Of Design Quit? Several cases have been witnessed where a rebrand received a hostile reception from the fanatic followers. The most recent one is by Uber, the taxi hailing app, whose rebrand was likened to toilet tiles, thus making the company receive a lot of backlash …
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How often should you revamp Your Logo? The decision to begin to revamp your company logo is usually a tough one for businesses to make. Logos are the brand identities of companies and changing them implies that you are changing the whole face of the enterprise. Many are the occasions when …
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10 Worst Logo Redesigns The decision by a company to redesign their logo is usually a serious one that requires a lot of consideration. The established brands considering rebranding run the risk of alienating some of their loyal customers while the less established ones may be moving too fast to rebrand before they …
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