But I know that you don’t subscribe to the mediocre crop of designers and you are keen on designing logos that will stand out from the crowd and brand the business effectively. To help in your quest for becoming an epic logo designer, here are certain tips and ideas you can use to ensure that you don’t create logos that suck.

Create readable logos

The first annoying thing you will see with most logos today is that they are never readable or at least you have to strain in order to mark out what is written or drawn in them. The primary reason for this is poor choice of fonts. Most of the current designers are eager to try out the latest fonts, some of which have never been tested in various mediums. In as much as you are allowed to take advantage of your creative freedom to try different components in design, your choice of font should be spot on so that your designs are readable. Remember, an effective logo should grab attention and the moment it can’t be read, it losses this important aspect.

The logo must be scalable

Many are the times when you see a beautiful logo on the company website, but when they send to you a printed mail, the logo looks so boring and different because it has been printed in a small size. The problem here is that the logo was not designed to be scalable. An effective logo must be scalable enough so that it doesn’t lose its properties irrespective of the display size. Ideally, the logo should retain all its design components when printed in small marketing materials such as pens or business cards or when displayed on large prints such as posters or billboards.

Get the colors right

Color choice is another area where most logo designers get it all wrong. Apart from making the logo visually appealing, the choice of color should also be aimed at evoking the right emotional responses from the target audience. Colors should thus be used effectively to communicate ideas as well as convey trust to the target audience. This calls for having a good understanding of the color psychology in design so that you know when to use which colors during the logo design process. Additionally, a beautiful logo is not the one with all the colors of the rainbow. Remember, the world is edging towards minimalism in design and it is not the number of colors used, but rather the effectiveness of the colors in the design.

Be careful about adopting trends

It may be tempting to base your design ideas on a certain fad in the industry that almost everyone has adapted to. But this is very dangerous since trends come and go. If you design the logo to adapt to a certain trend, the logo will cease to have its appeal once the trend is over. A great logo is one with the ability to withstand the test of time and remain effective for many more years to come. You should therefore aim at coming up with timeless designs that don’t follow fads or trends. This is why corporate giants like coca cola, Apple, Google, Nike, McDonalds and many have managed to create strong brands because their logos are timeless and not based on any given trend.

Use Negative Space

The use of negative space in design is a nice trick for creating beautiful and timeless logos laden with hidden meaning or symbols. The industry standard for logos with negative space is the FedEx logo. It conveys a powerful hidden message about the company’s desire to move forward and also make fast and quick deliveries.

Be yourself

Another despicable thing being witnessed in the logo design industry is plagiarism of logo ideas. Designers are in a hurry to make a quick buck and so the best they can do is to browse logos and copy the designs at the expense of utilizing their skills to come up with original designs. The only way to become a proficient logo designer is to always strive to create original designs. There are so many places and so many things which can be used for inspirations and it is just sad that designers refuse to think and resort to copying.

Check out these logos in just one color!

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Unlike other industries, branding needs for contractors are slightly different. The contractors are faced with the task of passing across the message that they are ready for the next assignment while at the same time distinguishing themselves from the hundreds of similar contractors competing for the same jobs. Additionally, contractors who are still new in the industry face a massive task of getting established.

However, it is important to remember that confidence is grounded in the image. Through the creation of a solid logo, a contractor can create the perception of trust and start to win the hearts of potential clients, and by doing so, the business will be well on its way to growth. Below are some tips any contractor can use to create a logo guaranteed to stand out from the crowd and bring them immense marketing and branding success.

Use symbols associated with the trade

Proper use of symbols is imperative in the design of logos across all the industries. For contractors, appropriate choice of symbols is needed depending on the specific industry being plied. By using images relevant to the industry, it becomes easy to tell the potential clients about the kinds of services offered and they won’t have to struggle to figure out what the business is all about. As a general rule, the images must be simple and clear to understand and preferably, a single dormant image or text should be used. No need to cram three or four images in one logo.

Be niche specific

In as much as you may be one out of a thousand contractors in your niche, you may be providing an add-on service not being offered by most of the other contractors, thus differentiating your from them. For instance, you could be offering more personalized service, 24/7 emergency services, or competitive pricing amongst others. These extra services have the ability to create a huge difference in the client’s perception and so they should be clearly indicated in the logo. They will act as the strong selling points you will use to attract most of the clients interested in your services.

Stick to the colors defined by your trade

Just as with every other logo design, the psychology of color must be considered keenly when creating a contractor logo. Due to the extensive nature of the contractor businesses, there is a wide variety of colors to choose from, and any color chosen must be in tandem to the trade offered. It has been realized that most of the best performing contractor companies prefer to use bold colors such as brown, black, yellow, orange and red in their logos.

These colors are not only bright and conspicuous, but according to color psychology, they represent safety, trust, friendliness and professionalism – great attributes highly admired in most contractors. For contractors offering services related to the environment, there is a general trend to adopt blue and green colors in their logos as these seem to be more fitting for such services.

Let the logo deliver the marketing message effectively

Due to the high competition faced by the contractors, the winning logo must have the ability to pass across a strong marketing message which the potential clients will relate to by just taking a glance at the logo. Out of the marketing message, you can demonstrate trust, expertise and credibility to make people believe in you. The best way to do this when creating a contractor’s logo is to use a powerful slogan or tagline and position it conspicuously on the logo so that it is easily visible.

Consider the right choice of fonts

If your logo is not decipherable, then people will have to strain when trying to read it. For contractors, this might sound the death knell for the business since no one will be attracted to it. The solution to this however, is to use the right fonts that will guarantee readability. The preferred fonts for creating logos for contractors include Eras, Cambria and Gill Sans. It is also preferred that they should be set in bold typeface to create a commanding presence. Additionally, it is recommended that you combine graphics and type by doing away with letters in the company name and include relevant tools used in the industry.

When used correctly, the above tips will make every contractor come up with a winning logo that will make them stand out from the crowd and get the right kinds of customers needed to grow their businesses.

Learn how to build a logo for a used car dealership here!

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Apple, McDonalds, Google, IBM, Nike and many others wouldn’t have attained the staggering levels of success they are currently enjoying if they never invented their time and resources in having great logos. Therefore, note very strongly that it is possible for your logo to cause your business to fail and that can happen in one or a combination of the following ways.

Alienating new clients or prospects

One of the primary reasons of having a logo for you business is to stand out from the crowd and attract new prospect clients. With a poorly designed logo, you lose the competitive edge to be conspicuous amongst the competition and you will be effectively alienating the prospective clients whom would have been interested in doing business with you. Additionally, a poorly designed logo may attract the wrong crowd which is not suitable for your business and this will do nothing but stunt your growth potential. Therefore, be sure that you are not locking out potential customers by having an ill-designed logo.

Sending out the wrong message

When it comes to using business logos for branding, the logo must have the ability to send out the right message to your potential and current clients. The logo should essentially portray what the business firmly believes in and it should tell the potential clients the business has what it takes to meet their specific needs. People will be more confident in engaging your business if they feel they will get value out of doing so.

And since your logo is the first point of contact between you and your clients, if it delivers the wrong message, then this is likely to make your business fail. Therefore, if you don’t want your logo to fail your entire business, it is imperative to ensure to get the messaging right.

A poor logo may suggest poor quality standards

It goes without saying that success in any business is greatly pegged on the ability to deliver quality products or services. It is a must for the clients or customers to believe they are getting their money’s worth by working with you. A poorly designed logo may create an impression that the business does not take quality seriously. If they can’t design a high quality logo, why should a potential client think that they will get quality products or services from the business? This is another way through which a logo can make a business to fail.

Lack of a great first impression

A successful logo must have the ability to standout from the crowd and make a lasting impression when a potential client sees it for the very first time. This ability to be noticed from amongst the competition is what will be responsible for continuous flow of potential clients to the business. In this manner, it will not be possible for the business to win and to retain prospects if the logo can’t make a good and lasting first impression.

Not only this, but the lack of a good  first impression will have other implications on the business like making the prospects doubt your values and every other thing you claim to stand for. As a matter of fact, it will be an indication that you never took much time and effort to create the logo. Thus, it will not be possible for your business to realize its ultimate growth potential with such a logo.

Affecting talent acquisition

It is important to have in mind that business logos are not just for attracting new clients, but also attracting the right employees to the business. A bad logo may not only drive away talented and experienced employees, but also it can prevent the business from attracting talented professionals from applying for open positions.

A poorly designed logo will send a message to the potential employees that the business is not keen on connecting with their employees, leave alone the customers. A potential employee will thus be left wondering if the business will have any interests in investing in them. If your business is unable to attract the right talent in the industry, then moving forward will be very difficult and the business may as well fail.

These are some of the ways through which a logo can make a business fail. It is imperative to consider each keenly so that you avoid curtailing the growth of your business due to poor logo design.

Learn more about design education here!

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Modern logo design is one of the styles that many designers are keen on adopting in the present times. It is a slight shift in a design aimed at making logos adapt to the demands of modern design, without necessarily following any particular trend and while maintaining their effectiveness. Being a new approach, however, the concept of modernism is still not clear to many logo designers, especially the newbie who are just starting to get their hands wet with graphic design.

Whether or not you decide to use the modernism approach in logo design, you must ensure that the design maintains all the factors of an effective logo which includes everlastingness, flexibility, memorable and simplicity. If, however, you are sharp on being an expert in creating a contemporary logo, here are some killer tips to help you go along.

Think Future

When designing a modern logo, you should focus on the everlastingness of the design. As much as you are designing a logo to be used in the present times, you need to think about the future and consider all the practical ways in which the client is likely to use the logo. You should ask yourself if the logo will have the flexibility to be used in newsprint, online, large formats or enhanced on cloths.

Also, check if the logo will be changeable enough to be displayed on various devices such as mobile phones and tablets. Adopting such an angle in your thinking will give you the ability to create a logo that won’t only suit the needs of the business in the present times but also make room for future changes depending on the needs of the client.

Balance between contemporary logo fonts and historic logo fonts

One great aspect that determines the overall success of a contemporary logo is the choice of fonts. For the best results, it is highly recommended that you balance between contemporary and historic fonts. These fonts don’t appear playful and fancy as some of the modern fonts. They illustrate the authentic meaning of design when the industry was still in its infancy stages. They are also associated with exclusivity and nobility hence making it possible for them to be used in a more modern way.

For instance, you can try manipulating the scale and the spacing of the characters and see the various effects it has depended on the particular fonts you chose. Additionally, you can overlay the traditional fonts with some rational modern shapes when designing a modern logo so that you strike a balance between the old and the new.

Integrate traditional symbols

The other killer tip for creating a contemporary logo is the intelligent use of traditional symbols. An ingenious way of doing so would be to try and connect the design to a company that existed a long time ago. In this manner, you will create a sense of historical perspective in the modernism logo as well as a deeper level of symbolism which will make the logo not just unique but also memorable.

For you to achieve this, however, it will be imperative that you take adequate time for thorough research on the ancient symbols. The aim here is not to be a copycat but to achieve a deeper level of symbolism in the design of the modern logo.

Simplicity in the design

With every design project you work on, whether or not its a contemporary logo, simplicity will always prevail. Complicated logo designs are not just difficult to execute, but also, they never help the businesses in their branding needs. While creating a modern logo, therefore, you must strive to achieve simplicity by using fewer elements in the design. A common trend being adopted by designers working on these kinds of logos is to use a lot of negative space to improve legibility and also to help in directing the viewer’s eyes to the core elements of the design.

With contemporary logo design, there is always a tendency image-based, full-color graphics. You should, however, be very careful when working with such kinds of graphic for these logos. This is because in addition to driving up your printing costs, they won’t translate well into single colors such as black and white and this will make the design lose its versatility. Always remember to keep the design as simple as possible and only include the items that you feel are necessary.

No monotony in modern logo design

A good logo should be timeless. Take a look at Nike, BMW, Apple, etc. and you will understand this fact. When designing a contemporary logo, you must avoid monotony at all costs. For instance, when the logo is placed on the website, it should be able to stand alone and act as a powerful identifier, rather than depend on the website for exposure.

This calls for the proper use of colors so that the logo will blend well with the colors of the website and remain appealing to the eyes of the viewers. Such coherence is necessary to stop the logo from appearing monotonous, which might, in turn, trigger negative emotions and make people shy away from the brand.

Use these tips consistently and you will soon become a pro in creating a modern logo.

Learn if you should crowdsource a logo here!

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However, a total rebrand may be avoided if you want to update an existing logo with a few subtle changes. This implies that the main branding components of the logo will not be affected, but the changes should be conspicuous enough to let the audience get the intended message.

Before delving on how to make such subtle changes to an existing logo, it is imperative to first know when such changes are necessary. The following are some of the situations which might warrant the need for a logo change.

Change of name – if the business changes its name, it implies that the whole identity of the business will be changed as well. This will include the logo as well as other marketing and branding materials.

Changes in the organization – if there are policy changes or a change in the line of products and services offered by the business, a logo change would be necessary to reflect these changes to the present customers as well as the potential clients.

Poorly visualized logos – logos are strong visual branding elements. They should spread the brand message of the business. If initially a logo was designed in a poor manner because the business was pressed for finances during the startup stages, it will be important to update the existing logo and make it reflect the ideals and the ideas of the business in a more professional manner.

Logo revitalization – sometimes, updating an existing logo becomes imminent when the company decides to pump in more life to make the logo fresh and appealing. This is usually the case when a logo has been used for a long time without any major facelift.

Making updates to the logo

After you have enough justifications to update an existing logo without necessarily altering the entire look of the brand, here are a few tips on how you can do so without causing a major failure in the brand-:

Determine the logos best qualities

For you to successfully update an existing logo, you should not do away with the strong branding points of the logo. Essentially, the newly updated logo should maintain all the strengths of the previous and also have additional ones for extra performance. Therefore, it is imperative that you first identity the strong features of the current logo and isolate them before making any changes. These could include logo components such as the typography, the symbols used or the colors. After isolating the best qualities of the logo, you can then go ahead and decide if you will be changing them or making a few adjustments to them.

Consider the past brand for ideas

If this is not the first update for the logo, it would be a good idea to have a look at the past logos and see the sequence taken by updates in the past. The reason for doing so is to identify if there is a pattern that is consistent with all the updates. In this manner, the changes you are about to make should be in tandem with the overall feel of the logo.

Additionally, you can use the past logos to help you decide on the particular items to add or remove from the current logo. In some occasions, you might find that updating an existing logo to past version would have very great results.

Focus on the colors that matters

Colors are very important when you are updating an existing logo. They help to create the visual identity of the brand hence you need to very keen on them. Ideally, you need to focus on the colors that matter the most to the business. If the logo uses lots of colors, you can update it by trying to harmonize the colors so that you remain with a few, but the most important ones. You can also do away with the ones you feel are not very helpful to the business.

Think of new trends but hold on to classic traditions

It is also possible to update an existing logo to adapt to new trends in the market. This is important if your market is responsive to such trends. If this is the case, you can adjust the logo slightly to reflect on the trend but you must remember to hold the overall concept of the design to classic traditions. Trends will pass away but traditions will remain.

Enhance readability

Another way of updating an existing logo is to enhance the readability of the logo simply. This might mean playing around with the typography to make them more readable and recognizable to the target audience. In this case, you don’t have to touch any aspect of the logo expect the letters used.

Use the tips above to help you update an existing logo for new looks but without changing the look and feel of the entire brand.

Check out these legends of logo design!

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Brands change and evolve over the years. Logos have always been part of the branding for most businesses and when brand changes. But should you amend the logo with every evolution of the brand? This is not necessary true at all times as it will lead to the utilization of lots of time and resources without any guarantees of success while at the same time risking inconsistency in the branding efforts of the business. One sure way to avoid this is for every designer to resort to the creation of adaptive logo designs which will be easily adaptable to the changing brands.

Since the rise of dynamic logos, designers have been looking into different ways of how they can make logos adaptive not just for the branding needs of the businesses but also for various applications. As the needs of the clients continue to transform, it pays to have an arsenal of innovative ways for adaptive logo designs so that you can help your clients make the branding process more flexible. Here are the various approaches you can take when you are looking forward to coming up with adaptive logo designs.

Expand the parameters of your logo

Most designers are fond of thinking that the parameters of their logos have to be closed at all times. This implies that once they are done with a logo design, then there is nothing more to it, and it can be used in any application and for as long as possible. This is a limiting misconception that needs to be dropped before the creation of adaptive logo designs.

Parameters such as the use of color, typeface and letter placement should not be restricted only to the present but also to the future given that these are the major elements of logo design. When such parameters are kept adaptive and flexible, then it will be easy to adapt the logo as the brand changes as the years go by.

Identity can also be a concept

Sometimes all that is needed for a logo to be adaptive is an idea or a simple concept. This calls for the concept of designing “loose” logos that will create consistency and coherence across all the marketing and branding platforms of the business. With such a concept, you have the liberty to create similar logo sets so that the business has the versatility to choose the type of logos to use on different platforms and different branding materials.

The logo sets should be designed in a manner that they will be in tandem to complement each other and not try to create a different identity. With this approach, the identity of the brand will be viewed as a concept present across all the logo sets and not as something that must just be pegged to a particular logo.

Logotypes are the most adaptable

Logotypes are the most adaptive logo designs you will ever come across. Logotypes essentially present a self-contained item with everything packed in one package. A logotype has the brand name, the aesthetic as well as the identity of the business. If the branding needs of the business changes in the future, it will be very easy to adapt the logotype to reflect the changes in the brand.

A look at some of the best logotypes in the world will reveal to you just how easy these logos are adaptable to the changing needs of the brand. Whenever there is a major rebranding, these logos never deviate a lot from the original logotypes. For instance, the Google logo has undergone various modifications to adapt to the branding needs of the search giant and the logotype has always been spot on each time.

Color and black and white logos

The other way to come up adaptive logo designs is to have a logo in color as well as in black and white. This is crucial for the branding needs of the business for two main reasons. The first reason is that black and white logos exude that vintage appeal and will work well for the branding needs of the company, even if the company was to changes its primary colors in the branding process.

Secondly, it is important to accept the print and budget limitations associated with adaptive logo designs and graphics design in general. In some cases, the company may not have the resources to print all their logos in full color, and this makes the black and white a viable option. Black and white logos are also suitable for a wide range of applications, hence their adaptability.

The tips above are unique and great solutions for creating adaptive logos for businesses. They will make a nice addition to your skill set so that you are not afraid of the changes that might happen to the brand whose logo you are creating in a few years from now.

Check out these logos with hidden symbols. 

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The graphics design industry is always evolving. 2015 was a great year for many designers. There were lots of design inspirations as people tried to explore new concepts in a bid to enhance quality and productivity. We also can’t fail to mention that many designers seemed to incline towards the adoption of design styles and trends that existed in the yester years.

For instance, the concept of retro design seemed to be picking up steam with the application of techniques that were used way back in the 60s, 70s, 80s and early 90s. As we get into 2016, we can only see a continuation of some of these trends as well as the discovery and adoption of new ones. From a designer’s perspective, here are some of the graphic design trends to watch out for in the year 2016-:

Shapeshifting

2015 saw more and more shapes coming into life through background, icons, logos and repeated patterns. This can only be expected to gain momentum in 2016 as it is apparently becoming more important for companies and organizations to create iconography that is appealing to the eye and which will be strategic to the marketing and brand awareness of the companies. This trend in shapeshifting is already evident when you look at the Tokyo 2020 Olympics logo, Windows 10 icon, Airbnb and a few others.

Infographics and custom illustrations

For the last few decades, people have enjoyed the use imagery and illustrations, but it can now be safely said that the trend is fast dying out as it is being replaced by the versatile and more efficient custom illustrations. The use of stock photography is dead. People are looking for more originality and authenticity in the illustrations. Originality is king, and people are keen on finding out what sets their companies apart then use it to market their products and services.

Typography

The entry of Google fonts in the world of typography has already made a significant change in the design world, and it can only be expected that this trend will continue well beyond 2016. Designers are no longer constrained to outdated web compatible fonts because they have a wide assortment of choices. This is of fundamental importance since fonts play a very great role in both web and graphics design.

Color Schemes

The trend as far as color scheme is concerned is revolving around the use of bold and rich colors. Designers are getting more adventurous with each passing day on playing out with these colors to come up with stunningly beautiful designs. The interior design world is already taking a lead with the use of these colors, and one might be made to believe that we are going back to the eighties.

Flat Designs

Many people thought that the concept of flat design was some fad that would come and go. Surprisingly, it has maintained a strong upward move because it is offering relief to the traditional design concepts. It has introduced a whole new thing that designers were not aware of, and with the great results already being seen, it can be expected that the trend will increase in 2016. Many designers are warming up to the “fad” due to the quality and the versatile options it possesses.

Digital Design Graphics and Marketing

The influence of digital design marketing is expected to grow exponentially in the year 2016, especially in the marketing arena. DIY graphic tools are becoming more popular by the day and outlets like Instagram are making it easy for businesses and designers to reach huge audiences through digital design.

Increase in the growth of advertising design

Marketers are becoming more aware of the influence of visuals in marketing, and since they are not expert designers, they don’t want to go it alone. This has led to the growth of what is now known as Advertising Design where marketers are working hand in hand with designers to make their marketing more effective. With this, it is only expected that the demand for designers by marketer will be on a strong upward trend in 2016 and beyond.

Rise of Monochromatic Schemes

Monochromatic schemes are also expected to become more popular in 2016. Many designers have shown a strong incline towards design that use different shades of the same color. It doesn’t just create an awesome coherence in the designs, but also leads to bold and sound designs. This is a trend that started in late 2012, but with the increased adoption by many designers, we can only expect that 2016 will see more people adopt the use of monochromatic schemes

These are just but a few of the trends we expect to see in 2016. There are others still, but as designers, the best we can do is to position ourselves and be ready for anything that can enhance our creativity and make us serve our clients better.

The post Graphic Design Trends to watch out for in 2016 appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

As a designer, it is crucial to focus your design on the demographics of your target audience. One area where many designers usually miss the point is when it comes to creating logos for female-focused businesses. It pays to understand the differences in the way a female audience will perceive and interact with a given design. With the ultimate aim of every design being to catch the attention and pass a given message to the target audience, the way you work on a logo for a female-focused business should never be the same as the way you design other logos.

It is imperative to incorporate feminine touch to make the logo connect and be useful for this demographic. Illustrated here are a few tips to help you get it right whenever you are working on a feminine logo design project.

Consider using script or handwritten typography

Scripted or handwritten typography are considered to be feminine hence are suitable for feminine logo design. They have a way of making the design look more elegant and gracious. But you must be careful and use these fonts in appropriate places in the design where they will be able to get the best results. For instance, you don’t have to use them throughout the design. This will lead to monotony and make the design look boring rather than appealing. The best places to use these fonts in a female logo design is titles and headings and use easy to read text in the rest of the body.

Diverse Bright Colors

Feminine logo design will never be complete unless you incorporate diverse and bright colors in the design. This important since ladies have been proven to give better responses to certain set of colors. For instance, neutral color tones like gray and brown should never be used in feminine logo design and so is blue and various shades of green. Some of the feminine colors that will give excellent result when designing a logo for a female-focused business include white, pink, aqua and their various shades. These are not just feministic colors, but also, they are capable of giving quality designs.

It is also recommended that you stick to bright colors to maintain high contrast and improve readability, and you should always stick to softer tones since they are perfect for a feminine concept. Taking these considerations when working on a feminine logo design will enhance your chances of getting it right with colors and produce logos that will not just appeal to the feminine gender but also pass the marketing message more effectively.

Floral Visual Elements

One way of enhancing the visual appeal of feminine logo design is to include various floral visual elements. Floral patterns are connected to Mother Nature and have always been considered feminine across many cultures. Using visual floral elements will thus enable you to create an instant visual connection with your female audience and end up getting their attention to register your logo into their minds. As a designer, you will also observe that most of the female-oriented logo designs have some floral elements, and this is a further indication that this concept works well and will help you get good results with feminine logo design.

Consider using stock photos

Stock photo is another resource worth consideration when working on feminine logo design. Ladies tend to love particular types of photos hence using such photos in the logo will increase the likelihood of getting their attention. The Stock Photos proven to work in this kind of design include pictures of baby animals, cute babies, photos of animals showing love and care for one another, etc.

But when using these types of photos in feminine logo design, you need to get more insights into the demographic of the target audience so that you use the right images. For instance, a baby may not appeal so much to business ladies in leadership positions, but a photo of beautiful cub will work well with young girls and young moms.

Modern feel

Women have made considerable progress in the society today, and a feminine logo design should incorporate such elements of progression. Women are more empowered, more educated, and now they can do virtually anything that a man can do. By incorporating this in the design, they will feel appreciated and get to connect better with the logo.

Sensuous and imaginative

Women have huge imaginations and are very sensuous and this, also ought to reflect in every feminine logo design. This is the only way they will be able to tell that the logo is meant for them, thus make them connect with it in a more appropriate way.

The above are some of the vital factors worth considering when working on a feminine logo design. You must disengage and stop thinking like a man when working on such types of logos or else you will come up with just any another design, thinking that it is beautiful, yet it will fail to attract the attention of your target audience.

Check out these top tips for avoiding unprofessional fonts for your logo as well!

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The right color combination, on the other hand, can impact positively on the customers and enhance the brand awareness of the business. Listed here are five tips you can use to get the right color combination for every design you consider. The tips apply to all types of design, including websites and not just graphic alone.

Simplicity Reigns

If you want to get the right color combination for every design project you work on, then you must be open minded towards simplicity. This primarily involves choosing a few basic colors and manipulating them to bring out the particular effects you want. As a matter of fact, using more than five colors in one design can be considered to be disastrous unless you have vast experience in design, and you are accustomed to using a range of many colors at the same time.

The danger of using a lot of colors concurrently is that you increase the likelihood of getting the viewers confused, and in the process making it hard for them to decipher the message you wanted them to get. It is also advisable that you make it a habit of starting with the primary colors before moving on to the others.

Let your Brand Colors Give you the direction

In every design project you work on, there will always be brand colors for the product or the business for which you are making the design. If you feel overwhelmed or lost, and you are not sure about the right color combination to use for the design, just turn to the brand colors for direction.

You can use the predominant colors of the business brand, or you can use other complimentary colors to the brand colors in your design. However, you must maintain the identity of the business at all times, and this requires that you should never stray away from the brand colors. It is the only way to stay consistent throughout all the designs.

Consider the mood you desire to communicate

Designs will always be intended to evoke particular moods or emotion on the audiences. Colors are very useful in evoking different emotions. Hence, it is important to consider the mood you want to communicate when thinking about the right color combination. The following is a rough guide to some of the colors and the particular moods they invoke in the viewers-:

• Red – shows passion, vitality, aggressiveness and strength.
• Gray – show practicality, authority, corporate mentality, somberness
• Green – health, tranquility, freshness
• Black – seriousness, distinctiveness, and boldness
• White – truthfulness, refined, purity
• Orange – warmth, fun, cheerfulness
• Purple – royalty, wealth, success, wisdom
• Blue – authority, dignity, faithfulness, security

Depending on what your design is all about, you need to be careful with the predominant color because it will communicate the mood to your clients and customers.

Don’t use the same colors as your competition

Many people hate their color schemes to be used by other businesses offering same products and services. While considering the right color combination, it pays to spy on your competition to identify their color patterns so that you avoid using the same colors in your design. In design, you need to stand out for you to attract attention and get recognized by your existing customers. This calls for complete uniqueness in every design you come up with for your businesses.

It is also important to remember that you risk being accused of copyright infringement when the best you can do is to adopt the colors of other business. However, as you avoid using the same colors as your competition when deciding on the right color combination for your designs, you should make sure that your final choices are in tandem with your industry and are complimentary to your brand.

Learn to use palettes

Palettes will hasten the process of choosing the right color combination hence it is important that you learn how to use them. Palettes are a good idea because you will be relying on combinations that other designers have created and tested to be effective in the past. But even with the palettes, you must have the objective as well as the targeted audience in mind. The internet is an awesome resource where you can find a plethora of palettes to use to make the design process faster. Just be sure to take your time and select the ones that will be the best fit for your current design project.

Learn More about choosing the right typography here!

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