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While many people speak out against crowd sourcing logos there are even some major corporations that are now turning to crowd sourcing for their logo needs. Logo crowd sourcing can certainly save money as well as give business experts access to a greater amount of logo designs for their advertising budget. With many new crowd sourcing websites cropping up every day for logo design and more, even popular logos today are becoming crowdsourced. Over the last five years crowd sourcing has entered into almost every industry from writing, fundraising, stock photography and now logo design.
As well as being used by some of the world’s biggest corporations, governments, celebrities, artists and more are using crowd sourcing to get the support and creativity that they need to grow. Even back as far as 2012, 100 brands reported using some form of crowd sourcing to improve their marketing effort.
Here are some of the top 6 logos that you simply won’t believe were crowd sourced.
Truly from Coca cola:
The truly campaign started in the year 2012 and Coca-Cola outsource their entire marketing campaign across a mix of different freelance crowd source sites. Coke decided to crowdsource branding ideas for the entire campaign and received 3600 different submissions through crowd sourcing websites. As well as receiving lots of different logo ideas, marketing campaigns and videos Coke had to choose from thousands of submissions for a logo before they ended up selecting this one. The truly logo reflects the past Coke branding with its own classic attitude. This is the type of logo that you might expect a Madison Avenue ad agency to produce but it was simply crowd sourced from an amateur designer website. It just goes to show that there are some talented designers and submissions available on crowd sourcing sites. It also opens up the opportunity for designers to work with major corporations to get their name out there as well.
Obama:
Working on a design for the American public that’s built by the American public seems like a pretty good political move doesn’t it? That’s exactly what Obama did for the 2012 campaign where he crowd sourced a poster design for his campaign. The idea was to create a branded image promoting jobs in America. The and poster design was magnificent but Obama made a fatal flaw when it came to the crowd sourcing contest. Instead of outlining a budget he suggested that the prize would be just having the poster used. This is a mistake that commonly backfires and the Obama campaign didn’t have quite as many submissions as some other major corporations have received from their crowd funding effort. It’s important to offer some type of incentive if you are planning on crowd sourcing a design. Designers need to be paid and rewarded for their work.
Madrid 2020:
Following the London Olympics where the logo had an estimated value of around $600,000 to produce, Madrid decided that it might be a good time to start saving money on the cost of their logo design. Madrid set aside a budget that was just 1% of the 2012 budget for the London Olympics. Looking at the design they didn’t do too badly. The only controversy surrounding the winner is that the logo design kind of makes 2020 look closer to 20020. A lot of thought and process goes into designing any Olympic logo and this will actually be one of the very first crowd sourced designs to make its way onto an Olympic bid which is revolutionary for crowdsourcing as a whole.
Occupy 2012:
The occupy movement was all about putting power back into the hands of the 99% and that’s exactly why it was so poetic that they decided to crowd source their logo design. The occupy Wall Street movement website set a crowd sourcing campaign in the year 2012 and received almost 8000 designs eventually settling on a relatively simple design that was carried through for their entire website. The occupy movement logo still stands to this day and it was produced for an extremely modest fee as well. Crowdsourcing for social movements like this one just makes sense and will most likely be continued into the future.
Designer Awards:
The designer awards is a yearly awards presentation show that showcases graphic designers from around the world. Opening up their logo design process to professionals and amateurs was a controversial decision but it was a great idea because he didn’t showcase favoritism to any one of the particular award winners. There were thousands of entries for the designer awards logo and they eventually settled on a monochromatic, modern design.
Rolling beans:
Rolling beans is a national coffee shop chain that seeks competition with Starbucks and other major coffee shops across the US. When they chose to produce their logo via crowd sourced designs it was a controversial decision. The end product looks great and has made its way onto all of their branding and packaging.
While it can be hard to believe that these designs were crowd sourced rather than produced by professional design firms, this is a trend that will continue to grow for the future.
Check out the most unusual places to find inspiration here!