Additionally, branding becomes imperative to gain the support of the public also in standing together with the nonprofit in its endeavors. But since most of the nonprofit founders are not well versed with the intrigues that rule the marketing and branding spheres, they end up creating a logo and think that would be sufficient to meet their branding needs.

In as much as logo is a good starting point for branding a nonprofit, more is required and below are top tips for successfully branding a nonprofit organization.

Differentiate yourself

By differentiating yourself or the nonprofit, you are showing the world how you are different from the other nonprofit organization in your industry. You need to demonstrate what the nonprofit will be offering differently and how you will be doing it so that you convince potential donors that they, indeed, deserve to support your cause and not your competitors. Differentiate yourself by having a clear mission, vision and goals that no other nonprofit is currently focusing on.

Personalize the organization

Personification is something which can no longer be ignored when it comes to branding nonprofit organizations. Personification makes supporters feel part and parcel of the organization, for instance, by allowing supporters to create their pages on the organization websites to post their photos and stories, they will feel more welcome and it will be easy for them to help drive the agenda of the organization forward.

Still on personification, the nonprofit can give donor various options of the projects they would like to invest in. Essentially, this is simply feeding the donors ego by letting them think that they have control and they can choose where to channel their donations, based purely on their personal preferences.

Engage the stakeholders

For you to brand your nonprofit successfully, you must engage those who are truly passionate about your activities or mission. You should learn how to identify the stakeholders in the industry and also other individuals who would be interested in supporting the activities you are undertaking. But this does not meant that you should close the door to any other person who would be willing to talk to you but is not in your industry. Keep your doors open and engage as many people as possible.

Refine your message thoroughly

Just like branding in any other business, you must have a compelling user selling point to attract the attention of the target audience. In charity branding, your user selling point should be your organization’s main message. While branding the nonprofit, the message should not just be a tagline to accompany the organization’s logo. It should be clearly crafted, simple, meaningful, and powerful and compelling enough to tell the potential donors what the organization is all about while at the same time giving them a reason to channel their resources towards the missions of the nonprofit.

Use the power of story telling

Story telling has a way of creating strong connection between people in different places and under different situations. Nonprofit organizations usually deal with global issues, but sometimes they concentrate in certain specific areas or regions. By using story telling effectively, the nonprofits develop the ability to highlight their concerns in a more subtle way and attract the right donors, who are able to connect with the situations or problems depicted in the stories.

Unleash the power of volunteers and the social media

At this current age of advanced digital technology, it goes without saying that every serious nonprofit organization should be participating actively in the social media platforms. Nonprofits can harness the power of social media to build a decent amount of followers, whom they can then ask for volunteers who would be interested in furthering the course of the organization. Definitely, there will be individuals passionate about the organization and who would love to share more about the organization in the social media. If you can get a good number of such volunteers, you can have a social media marketing team that can increase the popularity of the organization in the internet leading to the discovery and acquisition of more donors.

Consistency

Finally, with all the branding strategies you will have in place for the nonprofit organization, implementation must be on a consistent basis. Disjointed branding efforts will just work for the short time, but for longevity and good results in the long run, branding the nonprofit must never stop.

Learn about these top trends in business card designs!

The post Top Tips for Successful Branding of your Nonprofit appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

For your brand to stand out amongst the millions in the site, it is imperative to provide real value to the followers and give them a reason to believe that you have a solution to their needs. Additionally, your branding must be spot on and this calls for the creation of a well suited logo to distinguish your brand from the rest. It should be noted, however, that when creating a logo for the social media such as Instagram, there are a few subtle aspects you need to have in mind to make the logo more effective. Presented here are cool tips one can use to create logos designed to be used in the social media, and especially in Instagram.

Consider the aspect ratio

Most of the marketing gurus will bring to your attention that your logos ought to be proportionate, in the sense that they should not be too wide or too short. If the logo is meant to be used in the social media such as Instagram, then there is another reason why the height and the width of the logo need to be in harmony.

Most of the social media websites, including Instagram, will display your logo or icons in a square or circular shape as is usually seen in profile displays in Facebook and Instagram respectively. In as much as your logo doesn’t have to be a perfect square or circle, it should have an aspect ratio that will enable it to display just perfectly well when should placed for display in the social media profiles.

Detach text from graphics

Since it is not possible to foresee all the applications of your logos in the future, it is highly encouraged you be versatile with the design, especially if you ever think that the logo will be used in the social media websites such as Instagram. You may be faced with a situation where you will be compelled to rearrange or use certain section of your logo if it doesn’t fit properly in certain shapes or sizes. If, perhaps, you needed to have very small icons, then it may be possible to include the entire logo. Due to this, most companies have adopted the use graphical elements or a single letter for their logos in the social media. It implies that if your graphics and texts are intertwined in the logo, then it may not be possible for you to separate the elements and use the logo in Instagram without confusing your followers. Therefore, consider detaching text from graphics when you are designing a logo for use in Instagram or any other social media platform.

Remember to keep it simple

Gone are the days when the quality of a logo would be determined by the total number of graphical elements and colors it had. Presently, minimalism and simplicity rules in the world of logo design. When designing your logo for use in Instagram or any other social media platform for that matter, avoid using too many words, thin lines, and very detailed graphical elements in the design. If the logo becomes too detailed, it will not just appear confusing to many people, but also resizing it may be difficult and this may work against your brand. Again, avoid using all the colors of the rainbow in the logo hoping that you will make it more beautiful and more conspicuous. This will create unnecessary noise and may not deliver you very good results in the social media, where there is already a lot of distractions from the followers.

Be consistent

In as much as you are creating the logo to be used in Instagram, it should be consistent with the logo being used in other social media sites. Through consistency, people will see the same image in the different platforms and this will work strongly for your social media branding needs. If you are keen, you will notice that most of the successful brands have a simplified variation of their designs being used across all their social media outlets. Without consistency, you will miss an opportunity to connect with your audiences throughout the social channels and in the process miss an incredible opportunity to achieve effective social media branding.

Learn how to build a social media strategy here!

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But amidst the current information overload and the superfluity of design methods and techniques, how can you maintain your focus and become a better designer? The tips highlighted below will give you useful insights on how you can achieve this-:

Learn a new skill or technique

The design industry is such a robust and dynamic field with lots of skills and techniques coming up on a regular basis. Without learning about the new skills and techniques, you will be restricted to using the old methods and these might limit your levels of creativity as well as your ability to become more productive. The new tools and techniques are adopted so that designers can have the ability to produce high quality outputs within reasonable amounts of time.

Therefore, the first secret to being a better designer is to ensure that you can deploy various skills and techniques in your designs. In this manner, you will always have a tool or technique for each project and this will make your life much easier as a designer.

The beauty about learning a new skill or technique in design is that there are various ways you can do it at the present times. You can decide to go back to college or take advantage of the internet and attend one of the many design classes online. Besides, the internet also has lots of resources at your disposal which you can use for free to add new techniques and skill sets to your design toolbox.

Become proficient in how to use the grid

One of the most difficult and excruciating tasks is building the right layout for designs, whether for web or print. The use of grid provides an instant solution to this problem. It is, however, regrettable to see the number of designers who are pathetic when it comes to the use of grids. Unless you can have the right layouts, there is no way you will ever manage to come up with great designs.

It, therefore, goes without saying that if you want to become a better designer, it is imperative that you become proficient in the use of the grid. You should have in mind that using the grid in design is a skill that can be gained through constant practice. Therefore, dedicate some time and increase your practice on using the grid and once you learn the skill, coming up with layouts will always be a breeze to you, and this will enhance your proficiency as a designer.

Take advantage of technology for better font choices

Font choice is an import aspect of every design project. This is because the type of font you choose will not just dictate the choice of other design elements but also will tell whether your design will be a miss or a hit.

Most people have font libraries within their computers, and these are the ones they turn to whenever they are working on a new project. Whereas it is a good idea to have such a library handy for your use, it is pretty limiting given that there are more fonts you can access to increase your variety.

To become a better designer, therefore, make good use of technology to help you find the better fonts for your designs. For instance, you can use tools like Myfonts.com to help you figure out the most appropriate fonts to use in your designs. Such tools won’t just save you the time, but will increase your chances of getting the fonts right in most of the cases thus making you have better and high quality designs.

Strive to make your designs tells a story

To become a better designer, you must learn to create designs that are less decoration but more communication. A designer can only become great when they can create designs that will send specific messages and get a point across rather than create nice looking graphics. For you to become a better designer and have the versatility to create designs that will tell stories, you have to practice and be willing to learn.

A good place to understand how you can apply these in your designs is to study various advertising techniques. In this way, you will learn how to use metaphors, analogies as well as other creative tools that will give you the power to come up with convincing and persuasive designs.

Check out these hilarious logo fails!

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Marketing and branding experts all agree that a good logo design is one of the most important tools a business needs to market their products and services. As well as to grow their brands. A good logo won’t just provide an easy to recognize identity for the business. But also, it communicates who you are to your present and potential customers. This is why it is of utmost importance for every company to take the process of their logo design seriously so that they don’t end up with logo fails.

An effective logo should have the ability to grab the attention of the viewers so that the viewers can get the marketing message immediately. It should be appealing enough to make the target audience identify with it and get convinced to purchase the products or services of that business. It implies therefore that the logo should be highly targeted to the audience, and there should never be any doubts as to the message that the logo is trying to put across.

The target audience shouldn’t have to struggle to figure out what the logo is about. They also shouldn’t be able to derive a different meaning other than the intended one. If the can, the logo has lost its purpose and the designer needs to redesign the logo so it creates the right impression amongst the target audience.

Here is a look at some logo fails of all times. They didn’t just fail to pass the marketing message, but also they appeared hilarious, depicting lots of funny and sometimes obscene meanings.

Catholic Church’s Archdiocesan Youth Commission’s Logo

You can describe this logo as a simple black and white logo. In fact, you can see a priest with his white collar and a black gown. Being a logo for a youth commission, it did a great job to show the image of an elderly man trying to hold the hands of a young chap. However, the alignment of the elder and the young lad in the logo leaves more questions than answers. This makes it lose its meaning completely. One wonders how such a despicable design managed to win an award at the Art Directors Club of Los Angeles! For me, this is one of the hilarious logo fails of all times.

A-Style Logo

The other epic logo fail of all times is the A-Style logo. The A-Style came into existence before the clothing line started its operations. It was considered as a guerilla marketing tactics by the creator when he started attacking cities in Italy with stickers on a yellow background with the logo. This, later on, spread to other cities in Russia, Europe and United States and this was when people became curious about the exact design of the logo. For a designer’s point of view, it is a simple logo with very few colors. However, the manner in which the “A” is designed gives people the ideas of other styles other than the A-Style. This makes it one of the epic logo fails of all times.

Office of Government Commerce

This is an independent office of the Treasury. In its normal orientation, nothing seems to be wrong with the logo. But, when you shift it so that it is oriented vertically, you will agree that it is indeed a logo fail of all times. So profane is the interpretation of the logo that I lack the words to pen it here.

Arlington Pediatric Center

Arlington Pediatric Center’s logo is another terrible logo fail for a health care facility of its status. The choice of symbols for the logo is spot on as it shows an adult with a young child, both standing. Given that Arlington Pediatric Center cares for the health of the young ones, this was very appropriate. However, the manner in which the adult and the child were drawn appeared to be very suggestive. Arlington Pediatric Center seemed to have noticed their logo fail since the current logo on their website looks more appropriate.

Clinica Dental San Marcelino

This is another terrible logo fail that will leave you wondering who authorized its use and publication. The intention of the design was to depict a dentist inspecting the tooth of a patient on a dental couch or table. However, a look at the logo gives other ideas than the intended dentist-patient interaction. This makes it a classic logo fail of all times.

Locum Logo

Locum is a Swedish property management company. In the design of their logo, they used lowercase letter “L” and the heart sign in an attempt to write the name of the company, Locum. However, the design went south completely. It is not apparent from the design that the lowercase “L” is indeed an L or I. As a result, the logo reads completely different and shows nothing to suggest that it ought to have read “Locum.” It is a classic example of a hilarious logo fail.  We can’t show you the logo here but just google it – “Locum Logo Fail’

Check out these unforgettable brands!

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Modern logo design is one of the styles that many designers are keen on adopting in the present times. It is a slight shift in a design aimed at making logos adapt to the demands of modern design, without necessarily following any particular trend and while maintaining their effectiveness. Being a new approach, however, the concept of modernism is still not clear to many logo designers, especially the newbie who are just starting to get their hands wet with graphic design.

Whether or not you decide to use the modernism approach in logo design, you must ensure that the design maintains all the factors of an effective logo which includes everlastingness, flexibility, memorable and simplicity. If, however, you are sharp on being an expert in creating a contemporary logo, here are some killer tips to help you go along.

Think Future

When designing a modern logo, you should focus on the everlastingness of the design. As much as you are designing a logo to be used in the present times, you need to think about the future and consider all the practical ways in which the client is likely to use the logo. You should ask yourself if the logo will have the flexibility to be used in newsprint, online, large formats or enhanced on cloths.

Also, check if the logo will be changeable enough to be displayed on various devices such as mobile phones and tablets. Adopting such an angle in your thinking will give you the ability to create a logo that won’t only suit the needs of the business in the present times but also make room for future changes depending on the needs of the client.

Balance between contemporary logo fonts and historic logo fonts

One great aspect that determines the overall success of a contemporary logo is the choice of fonts. For the best results, it is highly recommended that you balance between contemporary and historic fonts. These fonts don’t appear playful and fancy as some of the modern fonts. They illustrate the authentic meaning of design when the industry was still in its infancy stages. They are also associated with exclusivity and nobility hence making it possible for them to be used in a more modern way.

For instance, you can try manipulating the scale and the spacing of the characters and see the various effects it has depended on the particular fonts you chose. Additionally, you can overlay the traditional fonts with some rational modern shapes when designing a modern logo so that you strike a balance between the old and the new.

Integrate traditional symbols

The other killer tip for creating a contemporary logo is the intelligent use of traditional symbols. An ingenious way of doing so would be to try and connect the design to a company that existed a long time ago. In this manner, you will create a sense of historical perspective in the modernism logo as well as a deeper level of symbolism which will make the logo not just unique but also memorable.

For you to achieve this, however, it will be imperative that you take adequate time for thorough research on the ancient symbols. The aim here is not to be a copycat but to achieve a deeper level of symbolism in the design of the modern logo.

Simplicity in the design

With every design project you work on, whether or not its a contemporary logo, simplicity will always prevail. Complicated logo designs are not just difficult to execute, but also, they never help the businesses in their branding needs. While creating a modern logo, therefore, you must strive to achieve simplicity by using fewer elements in the design. A common trend being adopted by designers working on these kinds of logos is to use a lot of negative space to improve legibility and also to help in directing the viewer’s eyes to the core elements of the design.

With contemporary logo design, there is always a tendency image-based, full-color graphics. You should, however, be very careful when working with such kinds of graphic for these logos. This is because in addition to driving up your printing costs, they won’t translate well into single colors such as black and white and this will make the design lose its versatility. Always remember to keep the design as simple as possible and only include the items that you feel are necessary.

No monotony in modern logo design

A good logo should be timeless. Take a look at Nike, BMW, Apple, etc. and you will understand this fact. When designing a contemporary logo, you must avoid monotony at all costs. For instance, when the logo is placed on the website, it should be able to stand alone and act as a powerful identifier, rather than depend on the website for exposure.

This calls for the proper use of colors so that the logo will blend well with the colors of the website and remain appealing to the eyes of the viewers. Such coherence is necessary to stop the logo from appearing monotonous, which might, in turn, trigger negative emotions and make people shy away from the brand.

Use these tips consistently and you will soon become a pro in creating a modern logo.

Learn if you should crowdsource a logo here!

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Paula Scher

Our list of the leading graphics designers begins with someone considered as one of the leading female graphic designers in the present times. Paula Scher is an American national who has made immense contribution to the branding and identity of big names in the world such as New York City Ballet, NYC Transit, Microsoft and MOMA. These are part of her finest works and if you appreciate design for any reasons, you will agree that she has the skills and the talent to influence by just using graphic design.

Her most recent assignment was the creation of the new Microsoft Windows 8 Logo and this is well documented for every interested designer to see what led to the awesome logo that now graces millions of computer screens across the world.

Neville Brody

Neville Brody is an English designer, art director and a typographer. He came into the graphics design limelight during the 1980s following his art editing of the UK Magazine The Face. He is also well remembered for another of his art editing works of the Arena Magazine as well as the redesigning of the record covers for top artists such as Depeche Mode and Voltaire.

In the recent years, Neville has founded research studios and played great roles in the redesign of the Times Magazine and the BBC websites. Due to his impeccable works, Neville Brody has found his way into the books of the famous graphics designers in the living times.

David Carson

David Carson is the art director of Music and Lifestyle Magazine known as Ray Gun. This magazine will always rank him amongst the most famous graphic designers. Following his works at the publication, he became one of the most influential graphic designers in the mid 1990s. During his hey days, he invented the grunge typography and this elevated him to the levels of a genius in the design design.

Stefan Sagmeister

Stefan was born in Australia, but is now a New York based typographer and graphic designer. Stefan introduced himself to the world of graphics design over 20 years ago when he did a naked shot. However, that was just the beginning of the streak of jobs he was to later do which made him earn recognition as one of the most famous graphic designers still alive today. His unique approach in design is considered to be conceptual and thought provoking making him to be a particularly unique breed in the world of graphics design. His most recent works include the jobs he did for AIGA as well as his magnificent album artwork done for Lou Reed.

Sagmeister has also made immense contributions in, designed branding and packaging for various clients such as the Rolling Stones, Time Warner, HBO, Guggenheim Museum and many more.

Milton Glaser

Milton Glaser is one of those individuals whose names will forever remain in the books of world’s most famous graphic designers for a very long time. He was the creator of one logo that turned out to be the most copied and the most adored in the entire universe – the I Love NY logo. He created this logo way back in 1977 to be used by the city authorities for promoting tourism in the city of New York.

There is more to this man Glaser than the adorable I Love NY logo. Some of his masterpieces include the works he did for DC Comics, Bob Dylan and the Brooklyn Brewery. These designs will still feature prominently as top graphics designs and Milton Glaser will also continue to be remembered as one of the leading graphic designers the world ever knew.

Alan Fletcher

It is difficult to mention the names of leading graphics designers and fail to remember some whose designs still make strong impacts across the world. One such guy is Alan Fletcher. Alan is a British who’s hey days were during the 1970s and 1980s. If you have heard of the Pentagram, then you will be surprised to learn that he is one of the founding partners. His main areas of specialization lies in identity design and book designs. One of his most conspicuous and notable designs is the VA and this is just one but of the plethora of great graphics he ever did.

If you have the determination to work hard as well and master your craft, your name could one day be featured among the list of famous graphic designers.

Learn how designers worked before computers here!

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Now that the dust on the terrible Uber logo redesign is slowly settling, and the commentary is also dying, it would be prudent to look back and see what lessons can be learned from the failed rebranding effort. The question that begs then is what went wrong? To begin with, even before exploring the choice of fonts, color, and the design, there is just too much that can be pointed out about the overall rebranding strategy adopted by the company.

Operationally, it wasn’t going to be a walk in the park to implement the rebrand worldwide simultaneously. Anyone with slight knowledge of international business or an idea about creating and building brands, they will agree that it is a nightmare to get various subgroups and branches to use just a new logo or a standardized version with one color palette. The strategy adopted by Uber, therefore, was not going to be feasible if they didn’t have the ability to consistently and accurately have the design implemented in the more than 60 countries where their services are available.

The second conspicuous problem with the rebranding strategy adopted by Uber is that they decided to throw away their visual equity, yet this is something that most brands would kill for to establish. By doing away with the old brand, the company severed the link between the old company name and one of its most recognizable visual assets in the world. The new Uber logo just sparked controversy.

Initially, they had a sleek gray writing against a black background, and this suggested luxury and modernity, which Uber became known for. But in the present times where mobile apps are ubiquitous, having a close identification such as the Uber’s U is considered to be immensely valuable. Why would a company cede such a valuable visual asset in the name of creating a new identity?

But the conspicuous absence of a lack of story behind Uber’s rebranding is perhaps their greatest undoing in their latest attempt to change their brand identity. Design elements have always been vital components for any rebrand, but they will amount to nothing if there is no story behind them.

For instance, Google’s Alphabet rebrand had a succinct, logical and satisfying explanation and that was that the company no longer does search anymore. They offer a wide variety of services. But such a narrative was not present the Uber logo redesign. The company is in a state of transition as they want to be seen as more than just a cab hailing service, but this was reflected nowhere on the rebranding strategy neither did they give any explanation relating to it.

Suppose a new purpose, vision or story were communicated clearly on the rebrand, all the complaints arising from specific elements would have all toned down to preferences. These leave the question begging: Does Uber have an idea where it is headed as a company or the kind of company it wishes to be?

It is, therefore, a fact that Uber made glaring mistakes in their failed branding strategy. The rebranding was not only premature but lacked the necessary planning and coordination needed to conduct a successful rebranding in multiple countries. But these kinds of challenges are a common occurrence for companies that are still in the transition state. Here are a few other vital lessons companies can borrow from the failed rebranding by Uber-:

Admit your mistakes and chart the way forward

Mistakes will always occur since no brand is perfect. If you find yourself in a similar situation like Uber, do the honorable thing of admitting your mistakes. Be ready to accept what you think went wrong, address any issues by customers and investors and immediately embark on a plan to move forward.

Consult outside sources

The failed Uber logo was done in-house. This is now what is referred to in the corporate world as “Steve Jobs Syndrome”. It is when startup founders believe that they should make all the decisions and never outsource anything from outside. However, there was only one Steve Jobs, and you have to seek expert advice if you want to move your business forward in a professional manner.

Don’t make a complete 180 turn, but go with strategic changes

Rather than trying to erase your mistakes and pretend that nothing bad happened, look for feasible ways you can use to move forward. This might imply that you exercise a lot of caution with the present mistake, make careful corrections and simply be ready to take up the challenge to continue working on your brand and make it stronger.

Engage the employees when rebranding

Most Uber employees and drivers were never aware of the rebranding or change to the Uber logo. They knew nothing about it and were equally surprised like the customers. Uber thus missed an opportunity to engage their employees and customers which would have become very good brand ambassadors if they were part of the process right from the start.

Check out these design Industry events you won’t want to miss!

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Logo design is a skill and profession just like any other career out there. Every designer aspires to use their skills to grow as professionals and also as a source of income. The choice to give away logo for free or offer free logo design services is thus a prerogative of the service provider, in which case, it should never happen. The following are some of the reasons to discourage all graphic designers from giving away logos for free-:

It takes work to design a logo

Even though there are plenty of free logo design tools that can be used to create good looking logos within minutes, it takes more than tools for the creation of stellar logos. A considerable amount of time is expended in planning on how to create a versatile logo that will attract the attention of the target audience. And since time is money, giving away logo for free is just like giving away money or throwing your valuable time to the drains. You should therefore never think about free logo design.

You went to school to become a professional graphic designer

It is true that there are self-taught graphic designers, but this is just an exception and not the rule. Most of the professional designers attended some training or schooling to learn how to design professional logos. Such training definitely cost some money, commitment, and time. Hence, there is no logical reason to undergo all that only to come and give free logo designs. You shall have wasted your time and undermined the sacrifices you made to become a graphics designer.

The equipment and software used don’t come for free

The tools of the trade in logo design are not available for free. You need a computer and various software to make professional logos. You will have to spend money to acquire all these. Even if you rely on free tools from the Internet, you will still need resources to access the internet connection, and these will cost you money. Why, therefore, should you think about free logo design services?

Designing a professional logo is not a child’s play

The process of designing a professional logo takes time and a great deal of creative imagination. You need to think about the colors, fonts, target audience, images, etc. then bring them together to form a design. It is a skill that is continuously improved, and not everyone can comprehend and learn how to make professional logos. Footballers, athletes, doctors, Engineers are all paid for their skills, why should a graphic designer give away a logo for free?

You need to be paid for your experience

Perhaps you can give away a logo for free when you are still an amateur trying to attract clients and get their feet wet with graphics design. But for the seasoned professional, you have spent thousands of hours practicing and mastering your craft until now you can be called a professionals. It not that you started to design logos yesterday so that you give free logo designs. If every professional is paid for their experience, why is a graphics designer specializing in logos not compensated commensurately?

Success in your business will build on the logo

The logo is one of the most powerful marketing arsenals any business can have. Every success you get will be due to effective branding and marketing, of which the logo will play an instrumental role. Due to this, does it make any sense to offer logo design when it has the potential to take the business or the organization to greater heights of success?

Your logo will be there for many years

As the business grows, so does the brand, hence the logo. It implies that your logo will not be in use for just a short period, unless you are thinking of rebranding too soon. It will be there for as long as the business is in operation, continuing to sell your brand to all that sees it. Due to this, offering logo design services will be unfair since it will be beneficial to the business for many more years to come, yet you give it away from nothing.

However, there are certain cases when a designer might be tempted to offer free logo design services. For instance, when you are new in the market, and you are trying to build your portfolio, you can use free logo design as a low hanging fruit to win first customers and build your portfolio. Additionally, you can give free logo design services as an incentive to clients who purchase other graphic design services from you. Also, you can give away a logo for free is you decide to give back to the society by designing a professional logo to help a charity in furthering their course. However, you should never give away a logo for free.

Use this previous article to learn more about protecting the work you produce!

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