Referrals

Word of mouth remains to be one of the most powerful brand awareness and lead generation tools your business will ever have. It’s free and it can bring highly targeted prospects ready to purchase your products or services. For small business, you can use word of mouth effectively to raise brand awareness by creating a simple program to reward and empower your current clients for referring their peers to your business. Be sure to let the current clients know about the existence of such a program in your business so that they can make good use of it.

Hold an event

Irrespective of the business or the industry you are engaged in, holding a live event will make you attract the attention of both clients and prospects. The event could be anything, either directly in line with your products or services or something complimentary to what you have to offer to your clients. It can be as simple as a social summer barbecue or a party and for better results, you should structure it to coincide with of a product or a new promotion in your business. If possible, you can run a free workshop to share with the potential clients about your business and the kind of value your products and services can bring to them.

Increase your networking

Networking is another awesome way to meet new people and potential clients to your business. You can attend a local networking event and even the though the results may not be apparent immediately, those whom you will share your business with will have the name of your company at the top of their mind should they need your services or products in the future.

Hold Exhibitions

By exhibiting yourself, you create an awesome avenue to show your products or services to hundreds of highly targeted prospects and it is also very possible to make sales during the exhibitions. Though it might be slightly expensive, the results will be worth it in the long run.

Additionally, you can organize a relevant giveaway or a competition as a means of making more people aware of your products or services. Giveaways and competitions have always performed well because people love free things and if you tell them that you will give them something without them spending a dime, they are likely to register for the giveaway or the competition in multitudes. Just ensure that whatever you will be giving away is relevant and will provide real value to the winners.

Sponsor an event or a product

Sponsoring an event or a product is another nice way small businesses can reach targeted audiences and increase their brand awareness. Through sponsoring such events, the business will have a face-to-face time with attendees and this will give you an awesome chance to get leads which you can follow up once the event is over. Be careful however, when choosing the event to sponsor. It should something related to your business.

Consider the social media

Small businesses can also consider offered by the social media for short term and long term branding options. Social media is a fertile ground for people seeking to raise brand awareness on their products or services since it contains all types of audiences. All that is required is for one to build a large base of active following and interact with them on a regular basis. It is also possible to increase the results from social media by using paid ads which can be very effective if the targeting is done in the right manner. The best social media sites to target for brand awareness currently include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and Google +.

Invest in promotional merchandise

Promotional merchandise is also a nice avenue for businesses to increase their brand awareness. The merchandise can be given to customers after they make a purchase and also to the potential customers who come to make inquiries about the business. Such promotional items don’t have to be expensive, but they should be relevant and also provide some value to the recipients. Additionally, the items must be branded with the company’s name, logo and contact details. In this manner, those who get the promotional items will continue having the business in their minds for as long as they have the promotional items and they will also have the business contacts readily available should they need to contact the business.

Take these 5 steps to brand a new business

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But I know that you don’t subscribe to the mediocre crop of designers and you are keen on designing logos that will stand out from the crowd and brand the business effectively. To help in your quest for becoming an epic logo designer, here are certain tips and ideas you can use to ensure that you don’t create logos that suck.

Create readable logos

The first annoying thing you will see with most logos today is that they are never readable or at least you have to strain in order to mark out what is written or drawn in them. The primary reason for this is poor choice of fonts. Most of the current designers are eager to try out the latest fonts, some of which have never been tested in various mediums. In as much as you are allowed to take advantage of your creative freedom to try different components in design, your choice of font should be spot on so that your designs are readable. Remember, an effective logo should grab attention and the moment it can’t be read, it losses this important aspect.

The logo must be scalable

Many are the times when you see a beautiful logo on the company website, but when they send to you a printed mail, the logo looks so boring and different because it has been printed in a small size. The problem here is that the logo was not designed to be scalable. An effective logo must be scalable enough so that it doesn’t lose its properties irrespective of the display size. Ideally, the logo should retain all its design components when printed in small marketing materials such as pens or business cards or when displayed on large prints such as posters or billboards.

Get the colors right

Color choice is another area where most logo designers get it all wrong. Apart from making the logo visually appealing, the choice of color should also be aimed at evoking the right emotional responses from the target audience. Colors should thus be used effectively to communicate ideas as well as convey trust to the target audience. This calls for having a good understanding of the color psychology in design so that you know when to use which colors during the logo design process. Additionally, a beautiful logo is not the one with all the colors of the rainbow. Remember, the world is edging towards minimalism in design and it is not the number of colors used, but rather the effectiveness of the colors in the design.

Be careful about adopting trends

It may be tempting to base your design ideas on a certain fad in the industry that almost everyone has adapted to. But this is very dangerous since trends come and go. If you design the logo to adapt to a certain trend, the logo will cease to have its appeal once the trend is over. A great logo is one with the ability to withstand the test of time and remain effective for many more years to come. You should therefore aim at coming up with timeless designs that don’t follow fads or trends. This is why corporate giants like coca cola, Apple, Google, Nike, McDonalds and many have managed to create strong brands because their logos are timeless and not based on any given trend.

Use Negative Space

The use of negative space in design is a nice trick for creating beautiful and timeless logos laden with hidden meaning or symbols. The industry standard for logos with negative space is the FedEx logo. It conveys a powerful hidden message about the company’s desire to move forward and also make fast and quick deliveries.

Be yourself

Another despicable thing being witnessed in the logo design industry is plagiarism of logo ideas. Designers are in a hurry to make a quick buck and so the best they can do is to browse logos and copy the designs at the expense of utilizing their skills to come up with original designs. The only way to become a proficient logo designer is to always strive to create original designs. There are so many places and so many things which can be used for inspirations and it is just sad that designers refuse to think and resort to copying.

Check out these logos in just one color!

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The other way of enhancing the branding is to have a powerful logo to act as a perpetual reminder to the current and potential clients about the business. In this piece, we highlight certain fundamental tips for barbershop logo design to set your shop apart from the rest and ensure you can you have a consistent stream of clients.

Adopt a simple and clean design

Simplicity and cleanliness are must-have features for any successful logo. They will make the logo look attractive and reflect on the barbershop in an uncluttered way. By being simple and clean, the logo should have balanced graphics, proper fonts, complimentary colors and a cleverly crafted tagline to pass across the main marketing message in a clear and concise manner. To know how to come up with such a logo, take time and brainstorm on the words that you think best describe your barbershop philosophy, services, values and generally what motivates you to give your best to your clients.

Let the logo reflect your barbershop style

One effective way of branding for any business is to target a niche audience. In the beauty or hair care industry, there is a plethora of styles offered by both the salons and barbershops. Identify your specific niche or style and incorporate some of its elements into the logo. For instance, is your style more hip-urban or do you cater for a specific type of clients such as black Americans? When you are able to reflect your style in the logo, it will make it easy for people to tell what they are likely to get when visiting your shop and you will also attract quality prospects because they already know what they want and they have an idea that they might get it from your barbershop.

Intelligent use of colors

There is no logo design which will ever be discussed without reference being made to the color psychology. This owes to the immense importance of color use in logo design. People react differently when they see colors and this call for the intelligent use of colors in your logo design. With regards to designing a logo for barbershop, the choice of color could be determined by a number of factors.

For instance, you may decide to use earth tones to reflect your hair care services or if you are an urban or trendy barber, then going with simple colors such as black and white would still work. Suppose you use organic hair care products and you would want to use this as a selling point, then you may use nature colors such as green, purple or orange.

The size and format of the logo

It is important to remember that the logo will be used in a myriad of places for marketing your barbershop. Probably, you are likely to use it in the social media, in your website, on posters inside and out of your shop and on stationery amongst others. Due to these, it is imperative to consider the size and the format of the logo. Because of the diverse nature of the intended use, the logo shouldn’t lose its quality when printed on small items like stationery or on large items such as banners and poster for the shop.

The symbols or objects

The symbols should be able to let anyone know that the logo is for a barbershop. In this regard, your choice of symbol should be related to the industry. Mostly, some people will prefer to use haircut styles or tools used such as scissors. While searching for the appropriate symbol to use for the logo, don’t be too generic or copy another person’s exact same style. Instead, use them for inspiration and add your tweaks to make it original and unique.

Consider using the services of a professional designer

It is true that you can use a plethora of the online tools and free logo generators to create a logo for your barbershop. However, these options have some inherent limitations which might work against you in the long run. For instance, you won’t have the flexibility to create an entirely unique logo and besides, other people in different parts of the world are using the same tools and same resources, hence there is no originality. The antidote to this is to use the services of professional logo designers who will create for you unique and original logo for your business. You may have to part with some money, but it is worth it for the long term branding of your business.

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A good logo as your signature should be simple, professional and informative. You can effortlessly implement this on your signature without making it look dull and boring. Presented below are some of the ways to use to make your email signature cool with a logo.

Don’t include too much information

One of the most common mistakes people make with their email signature is to thing that they are mini autobiography. They end up jamming them with lots of unnecessary information and links which ultimately make them look dull and boring. When you create your signature with a logo, there is no need to include too much information.

The essence of the logo is to market your brand, and if people can take note of it, they will definitely head over to your website where they will find the rest of the information you are tempted to include in the sign. Therefore, try and keep the signature clean and to the point by not cramming it with the logo in addition with lots of other information.

Consider the color of your logo

As noted earlier, the signature will be the last thing the reader will see after reading the email. When you use a logo as the signature, it is important to consider the dominant color of your design. There are instances when the color may appear a little dull when used in the signature and in such cases, it is advisable that you tweak the colors and probably use some bright pallets to attract the reader’s attention to the logo. Obviously, when the color of the logo doesn’t contrast that of the email, then decipherability will be hampered and the logo will not be as effective as it would have been.

Use just the right size

For proper organization and better display of the logo on the signature, the size ought to be just the right one. A large logo size will not just be boring and annoying to the reader, but it may also affect the rendition of your email and make the structure and the organization disjointed. Additionally, if the signature takes more space than the actual content of the email, you may appear as imposing your brand to the recipients and it may make them change your perception about you.

Use smaller font pallets

Too many fonts are not a disaster for your logo alone, but also for your signature. Ideally, it is advisable not to use a lot of fonts in your logo and if this is the case, you will have to do some tweaking when using the logo in your email signature. This is a nice way to keep the logo simple and clear as the name and thus making it more effective in your branding efforts.

Let the logo be in the right format for small screens as well

It goes without saying that the logo should be able to render properly in computer screens before you use in the signature. Some businesses not fond of using communications may just pick any logo format and use it as the signature. You need to ensure that the logo is in a format which can be rendered across multiple devices, and especially on small screens, without its quality being affected. This is very important given that the number of people accessing emails via mobile device keeps on increasing and if the image in the signature can’ be displayed well on mobile devices, it may be a blow to your marketing and branding efforts.

Full width email signs

For most people using emails in their signatures, they follow the conventional format of position the signature at the bottom left section at the end of the email. Whereas this is the position which has been in use since time immemorial, sometimes a little creativity is needed to stand out from the crowd. For instance, you can modify the logo size to have an extended width to make it larger and more conspicuous.

In this way, it will draw in a lot of attention from the reader, besides making the email appear aesthetically appealing. However, you should consider this approach only if the logo can adopt a landscape layout without compromising its quality and overall visual appeal.

For better results with the logo as the email signature, there are other common mistakes that people fall for when designing their email signatures. For instance, there is no need for you to put all your phone numbers and email addresses on the signature. Watch out for such mistakes and you will never get it wrong with your email signatures.

Learn more about building a logo for a beauty company here!

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Unlike other industries, branding needs for contractors are slightly different. The contractors are faced with the task of passing across the message that they are ready for the next assignment while at the same time distinguishing themselves from the hundreds of similar contractors competing for the same jobs. Additionally, contractors who are still new in the industry face a massive task of getting established.

However, it is important to remember that confidence is grounded in the image. Through the creation of a solid logo, a contractor can create the perception of trust and start to win the hearts of potential clients, and by doing so, the business will be well on its way to growth. Below are some tips any contractor can use to create a logo guaranteed to stand out from the crowd and bring them immense marketing and branding success.

Use symbols associated with the trade

Proper use of symbols is imperative in the design of logos across all the industries. For contractors, appropriate choice of symbols is needed depending on the specific industry being plied. By using images relevant to the industry, it becomes easy to tell the potential clients about the kinds of services offered and they won’t have to struggle to figure out what the business is all about. As a general rule, the images must be simple and clear to understand and preferably, a single dormant image or text should be used. No need to cram three or four images in one logo.

Be niche specific

In as much as you may be one out of a thousand contractors in your niche, you may be providing an add-on service not being offered by most of the other contractors, thus differentiating your from them. For instance, you could be offering more personalized service, 24/7 emergency services, or competitive pricing amongst others. These extra services have the ability to create a huge difference in the client’s perception and so they should be clearly indicated in the logo. They will act as the strong selling points you will use to attract most of the clients interested in your services.

Stick to the colors defined by your trade

Just as with every other logo design, the psychology of color must be considered keenly when creating a contractor logo. Due to the extensive nature of the contractor businesses, there is a wide variety of colors to choose from, and any color chosen must be in tandem to the trade offered. It has been realized that most of the best performing contractor companies prefer to use bold colors such as brown, black, yellow, orange and red in their logos.

These colors are not only bright and conspicuous, but according to color psychology, they represent safety, trust, friendliness and professionalism – great attributes highly admired in most contractors. For contractors offering services related to the environment, there is a general trend to adopt blue and green colors in their logos as these seem to be more fitting for such services.

Let the logo deliver the marketing message effectively

Due to the high competition faced by the contractors, the winning logo must have the ability to pass across a strong marketing message which the potential clients will relate to by just taking a glance at the logo. Out of the marketing message, you can demonstrate trust, expertise and credibility to make people believe in you. The best way to do this when creating a contractor’s logo is to use a powerful slogan or tagline and position it conspicuously on the logo so that it is easily visible.

Consider the right choice of fonts

If your logo is not decipherable, then people will have to strain when trying to read it. For contractors, this might sound the death knell for the business since no one will be attracted to it. The solution to this however, is to use the right fonts that will guarantee readability. The preferred fonts for creating logos for contractors include Eras, Cambria and Gill Sans. It is also preferred that they should be set in bold typeface to create a commanding presence. Additionally, it is recommended that you combine graphics and type by doing away with letters in the company name and include relevant tools used in the industry.

When used correctly, the above tips will make every contractor come up with a winning logo that will make them stand out from the crowd and get the right kinds of customers needed to grow their businesses.

Learn how to build a logo for a used car dealership here!

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Other than the simplicity of such brand logos, you will also discover that their designs have been targeted for specific reasons and to a particular group of people. They use colors, symbols, shapes and typography to make the logos connect well with the targeted audience. This is based on the premises that branding can’t be successful if you try to target every Tom, Dick and Harry. Here is a look at some of the unforgettable brands with awesome logo designs. Whenever you see these logos, you will never fail to recognize which companies they belong to. This is the ultimate aim of marketing and branding.

Apple

Apple will always feature whenever there are discussions on the top brand logos in the world. The tech giant has received massive success in its history. This is not just because they were able to introduce cutting edge gadgets into the market. But, also they had a clear and distinct logo that helped in identifying their products anywhere in the world. The current logo was arrived at after iterations, with the initial one having been designed by one of the founders – Steve Jobs. The logo being used by the tech giant is a simple one in the form of an apple with a bite taken off. No other company in the whole world uses a logo similar to that, and this makes the apple logo to be distinct and very powerful for the branding needs of the business.

Nike

The Nike logo is the artwork of a talented designer by the name Carolyn Davidson. So powerful is the logo that the company is known more by the logo rather than by the name. Carolyn designed the logo way back in 1971 while she was a student at Portland State University. Even though the logo has undergone several revisions, it has never dropped the Swoosh which is the trademark. Its also the main identity of the leading sportswear and accessories manufacturer. One of the strongest features of the logo is its simplicity, and this has made it be one of the remarkable logos in the whole universe.

Google

Google is another tech giant whose massive success has been attributed to amongst other things the use of a simple and memorable logo. The Google logo is a logotype, with only the name of the company and no other symbols whatsoever. For the company, the logo is not just a mere logo, but a representation of the impacts that the tech giant has had on the internet. The logo uses three primary colors and one secondary color. Thus creating a unique but memorable distinctiveness that has helped the company achieve the current levels of success it enjoys. Even having been redesigned recently, the logo has maintained it charm and effectiveness in promoting the brand of the company.

Coca-Cola

The Coca-Cola logo is another top brand logo in the world. The initial Coca-Cola logo was designed way back in 1887 by a designer known as Frank Manson Robinson. Little did he know that his humble design helps the company gain worldwide recognition and become one of the top beverage manufacturers in the universe. The logo has also undergone quite a number of revisions But it has always retained the swirly scripted fonts that have now become part of the lives of millions of people across the globe. Whenever you see the logo, you will always remember the sweet content present it the bottles. This demonstrates the power of a logo in branding because it has created a permanent reminder on the brains of the customers.

McDonald’s

McDonald’s logo wraps up for us the list of unforgettable brand logos. It is one of the most popular logos, not just in the United States, but also in the entire world. Its a popular logo even in countries where McDonald’s does not have a formidable presence. The logo is a simple design featuring two golden arches. They actually turned out to be the hallmark of the entire design and the ultimate pivot for the marketing of the company. The logo’s design also uses a conspicuous yellow color. The color is known to trigger the feelings of hunger, hence, whenever you see the logo, the yummy bites from McDonald’s will always come to mind.

Use these tips for making a logo for kid-focused brands!

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Modern logo design is one of the styles that many designers are keen on adopting in the present times. It is a slight shift in a design aimed at making logos adapt to the demands of modern design, without necessarily following any particular trend and while maintaining their effectiveness. Being a new approach, however, the concept of modernism is still not clear to many logo designers, especially the newbie who are just starting to get their hands wet with graphic design.

Whether or not you decide to use the modernism approach in logo design, you must ensure that the design maintains all the factors of an effective logo which includes everlastingness, flexibility, memorable and simplicity. If, however, you are sharp on being an expert in creating a contemporary logo, here are some killer tips to help you go along.

Think Future

When designing a modern logo, you should focus on the everlastingness of the design. As much as you are designing a logo to be used in the present times, you need to think about the future and consider all the practical ways in which the client is likely to use the logo. You should ask yourself if the logo will have the flexibility to be used in newsprint, online, large formats or enhanced on cloths.

Also, check if the logo will be changeable enough to be displayed on various devices such as mobile phones and tablets. Adopting such an angle in your thinking will give you the ability to create a logo that won’t only suit the needs of the business in the present times but also make room for future changes depending on the needs of the client.

Balance between contemporary logo fonts and historic logo fonts

One great aspect that determines the overall success of a contemporary logo is the choice of fonts. For the best results, it is highly recommended that you balance between contemporary and historic fonts. These fonts don’t appear playful and fancy as some of the modern fonts. They illustrate the authentic meaning of design when the industry was still in its infancy stages. They are also associated with exclusivity and nobility hence making it possible for them to be used in a more modern way.

For instance, you can try manipulating the scale and the spacing of the characters and see the various effects it has depended on the particular fonts you chose. Additionally, you can overlay the traditional fonts with some rational modern shapes when designing a modern logo so that you strike a balance between the old and the new.

Integrate traditional symbols

The other killer tip for creating a contemporary logo is the intelligent use of traditional symbols. An ingenious way of doing so would be to try and connect the design to a company that existed a long time ago. In this manner, you will create a sense of historical perspective in the modernism logo as well as a deeper level of symbolism which will make the logo not just unique but also memorable.

For you to achieve this, however, it will be imperative that you take adequate time for thorough research on the ancient symbols. The aim here is not to be a copycat but to achieve a deeper level of symbolism in the design of the modern logo.

Simplicity in the design

With every design project you work on, whether or not its a contemporary logo, simplicity will always prevail. Complicated logo designs are not just difficult to execute, but also, they never help the businesses in their branding needs. While creating a modern logo, therefore, you must strive to achieve simplicity by using fewer elements in the design. A common trend being adopted by designers working on these kinds of logos is to use a lot of negative space to improve legibility and also to help in directing the viewer’s eyes to the core elements of the design.

With contemporary logo design, there is always a tendency image-based, full-color graphics. You should, however, be very careful when working with such kinds of graphic for these logos. This is because in addition to driving up your printing costs, they won’t translate well into single colors such as black and white and this will make the design lose its versatility. Always remember to keep the design as simple as possible and only include the items that you feel are necessary.

No monotony in modern logo design

A good logo should be timeless. Take a look at Nike, BMW, Apple, etc. and you will understand this fact. When designing a contemporary logo, you must avoid monotony at all costs. For instance, when the logo is placed on the website, it should be able to stand alone and act as a powerful identifier, rather than depend on the website for exposure.

This calls for the proper use of colors so that the logo will blend well with the colors of the website and remain appealing to the eyes of the viewers. Such coherence is necessary to stop the logo from appearing monotonous, which might, in turn, trigger negative emotions and make people shy away from the brand.

Use these tips consistently and you will soon become a pro in creating a modern logo.

Learn if you should crowdsource a logo here!

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The logo possesses all the features prescribed by a quality design which includes appropriateness, timelessness, versatility, memorable and simplicity. Now that you know whether or not your college logo was of great design, here are some of the colleges with the best logos in the industry. I hope that your institution is part of the list.

University of Texas

If you want to know what defines a classic and timeless design in the college logos, look no further than the University of Texas longhorn logo. The logo has stood the test of time and has never undergone any changes or modifications ever since its introduction in 1961. Of all the college sports it the world, the University of Texas logo remains to be one of the most iconic sports logos. The other unique thing that makes the logo fantastic is its utilization of just a single color. Not many logos will ever manage to perform as this particular one.

University of North Carolina

The University of North Carolina logo is another timeless design that makes it to the list of the best college logos. It is a simple interlocking NC but with attention-grabbing colors together with a cheerful and playful design which immediately distinguishes it from the rest. Every time you step into a packed crowd at the Dean Dome, you will never fail to recognize the sea of the Carolina Blue, the official color of the University of North Carolina immediately. It will interest you to know that the color was adopted in the late 18th century, and it has still managed to retain its strong and endearing charm.

Ohio University

Ohio University made a slight modification to their logo, making it one of the best college logos in the country. Initially, it had a simple green paw print, but this was later on replaced by the attack cat that now represents the University’s Bobcat mascots. Though most of the alumni of the university were not pleased with the change, thinking that it was too intense, the design is distinct and easily stands out from amongst other college logos.

University of Oregon

For the University of Oregon, the logo is a simple letter “O” but with a hidden meaning. If you look keenly at the letter O, the inside represents the school track while the outside represents the school’s football field, also known as the Autzen Stadium. It is an iconic and a simple logo with only two colors of green and yellow.

University of Notre Dame

This is another logo considered as one of the best college logos in the world. It is a monogram type of logo described by the school’s official brand standards as representative, welcoming, recognizable and approachable. The institution uses the logo both for sports and academics making it reach even more people and enhancing its effectiveness in the process.

University of Miami

The University of Miami logo is the only university with a distinct letter U as the logo, despite every university having a U in their names. The logo is an iconic split U with only two colors, and it has not been modified ever since it was created way back in 1973. The logo is a perfect illustration of brilliance and minimalism in design, and this is what gives it a place in the list of the best college logos.

Clemson University

The Clemson University logo is another timeless and most recognizable logo in the education industry. The logo features a tiger’s paw print with rough edges all round it.  The paw looks very genuine, and this makes the design appear cool and composed. Again, the paw is tilted at an angle of 30 degrees or the one 1:00 p.m. the kick off time for typical football games.

Bowdoin College

The Bowdoin College logo features a timeless design of a polar bear and it has been in use for the last 100 years. Simplicity, minimalism and the use of white space are some of the attributes that make the Bowdoin College logo become among the best college logos in the United States. The university states that it intends for the logo to serve as a timeless and consistent graphic identity for the institution.

Florida International University

Florida International University logo closes our list of the ten best college logos. It is a simple design, with a panther appearing to be coming off the screen towards the reader. The teeth and the claws of the panther are all out, making an impression that it is ready to pounce on its prey. The design is simply cool and represents the true spirit of the Panthers.

Why did uber’s head of design step down? Find out here!

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While it can be difficult to say whether or not a logo will be iconic, classic or successful there are certainly some brand elements that carry over through popular logo designs. If you are getting a logo designed or you are a professional graphic designer you need to keep these essential design elements in mind. Here are some universal elements that should be included in every logo design.

A symbol of culture:

Most quality iconic logos have some type of symbol or pictorial reference that states the intentions of the company and helps to build the brand. Symbols are usually something extremely simple and they showcase some of the traits that you want associated with your corporate culture. Picking out a simplistic symbol design to go into your logo makeup is important. When we look at some of the most iconic logos like apple or Nike, there’s no need for text an iconic symbol can actually be the full face of your logo.

Color swatch:

All iconic logos need to have clearly defined colors. Remember that any color spectrum can have a distinct psychological effect when it comes to your clients. Picking the right colors on the right elements for every part of your logo as well as making sure that they fit into a specific color swatch can create a uniform nature for your logo and ensure that your logo will create a specific feeling when people see it. Never forget the use of color in the logo design and why color is so important to producing the best iconic logos.

Slogan/name:

Many iconic logo designs also include logos as well as potential slogans across the design. These slogans or your company name will need to be displayed prominently and using an easy-to-read text format. Don’t be afraid to try several different types of text and many different messages in your logo design. Create something with staying power and something that is instantly catchy. Remember that along slogan often won’t be read by the audience so don’t be afraid to do a little bit of testing to see what type of text you might be able to read in just a quick glance. If you have a long company name you could also consider using an acronym or shortening the name specifically for your logo design.

Font types:

Font types and type settings are also extremely important to creating a good logo design. Experiment with a few different type settings and work at finding a set of fonts that work to accomplish your goals as a company. Certain fonts will create a specific feel for your products and this is important to consider. Using the wrong fonts may not reflect your corporate culture well and may spread of very poor message about your company.

Simple shapes:

Many designers today consider designed to be more of an element of assembly rather than a finicky process of creating art. Adding simple shapes and symbols to a design can help to provide emphasis on certain design elements as well as draw the eye across the logo design. Including a triangle, square or circle in specific areas can draw the eye around the logo design and potentially even place emphasis on a particular slogan or design element. By laying out a few simple shapes off to the side of a logo design in in design, a designer can mix and match these essential elements to draw the eye in various directions. Simple shapes are commonly used in conjunction with patterns and the main symbol of business culture for a logo design.

Clarity:

Any logo design needs to have a well thought-out premise and a clear message. This is perhaps one of the most essential elements of logo design. Without a proper clear message it’s possible that the message of the logo can get very confusing and that the message may not resonate well with the target audience. Have an honest and clear intention for your logo and a message that you want to convey. Declare what the company is about and what you are trying to portray with your branding and advertisement. With a clear picture of what you want to accomplish, often a logo can come out much more planned and improved.

Unique creativity:

Showing someone a logo design that they have never seen previously or a unique design element that has never been done before can create a huge impact when it comes to actually reaching an audience.  Creating something iconic means putting some of yourself into it. Remember to carefully balance all of the other design elements but includes some unique inspiration to really separate the logo design that you are making from other logo designs in the marketplace. While all of the previous design elements are important to creating a successful design, creativity creates longevity.

Learn if it is a good idea to crowdsource a logo design here. 

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A logo acts as an identity that clients or customers use to identify a particular company or establishment. In the sporting world, a logo is always the source of pride for the coach, fans, players as well as the sponsors of the teams. Most logos belonging to sports teams today have undergone alterations from the original designs such that it is not easy for new fans to know how the original brand looked like. However, there are a few teams in the NBA whose logos are better than the others, hence they still retain their original identity. Presented is a list of the top logos for NBA teams that are still in use up to this very moment:

Toronto Raptors

Toronto Raptors logo features a dribbling dinosaur and it is one of the old school logos still doing very well as a far as branding in NBA is concerned. Though it is no longer the primary logo of the club, it still features prominently in lots of the franchise’s branding. Its use of a cartoon character combined with a bold colors made it stand out to create character and charm to the fans and members of the team.

Chicago Bulls

Chicago Bulls logo is an example of a classic old school that has stood the test to time when most of the franchises are trying different rebranding techniques including changing their logo designs. The tough looking and intimidating logo have remained the club’s icon since its use begun in 1966. One admirable thing about the Bull’s logo is that it doesn’t just fit the team and the sport but also it contains all the right qualities of a logo from a designer’s angle.

Minnesota Timberwolves

Talk of intimidating the opponents with a logo, then very few logos manage to do it more than the Minnesota Timberwolves. But this logo doesn’t just do a good job in intimidating opponents, but also, it fits the team and is relevant to where the team comes from – Minnesota. The logo has two lines of pine, with an angry wolf coming in between the pines. Though the logo has been tweaked a little since the 90s, it remains to be scary to the opponents yet relevant to the game.

Boston Celtics

The Celtics are in the same league as Chicago Bulls and LA Lakers regarding franchises in NBA, and their logo is one of the best logos still in use in the present times. Due to the status of the team and its relevance to the sporting association, altering the logo isn’t that easy for the team. The current logo features a Celtic spinning a basketball on his finger while winking and smoking a pipe at the same time. Through the years, this logo has grown to be not just one of the most recognizable old school logos in NBA, but also it has become part of the cities identity full of the Irish Pride.

Golden State Warriors

The Golden State Warriors made an attempt to rebrand in 2010 but were forced to revert to their old school color scheme, thus making their logo be one of the logos still in use in the NBA. The logo features a golden gate bridge that says “Golden State Warriors”. This NBA logo is very simplistic in design yet effective in exuding the confidence and the character of the team.

Charlotte Hornets

Many fans and enthusiasts of the Hornets thought that they would lose their famous logo when the team decided to embark on rebranding. But luckily for everyone, the team has stayed good. The modernized logo still has remarkable features that set the Hornets apart from the other teams like just before. Hugo the Hornet as well as the imposing teal and purple color schemes still feature in the logo. It is a bold, loud and colorful logo that does an excellent job in creating a strong sense of identity for the team and fans. All in all, it remains to be an awesome NBA logo.

Denver Nuggets

The name of Denver Nuggets will never miss whenever you talk about awesome logos. It is crazy that some people think the Nugget’s logo is one of the ugliest in the history of NBA, it is one of the coolest logos you will see in the NBA. It is a beautiful yellow color scheme with the Denver skyline and the Rocky Mountains in the background makes it fitting to the team and the location.

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