Referrals

Word of mouth remains to be one of the most powerful brand awareness and lead generation tools your business will ever have. It’s free and it can bring highly targeted prospects ready to purchase your products or services. For small business, you can use word of mouth effectively to raise brand awareness by creating a simple program to reward and empower your current clients for referring their peers to your business. Be sure to let the current clients know about the existence of such a program in your business so that they can make good use of it.

Hold an event

Irrespective of the business or the industry you are engaged in, holding a live event will make you attract the attention of both clients and prospects. The event could be anything, either directly in line with your products or services or something complimentary to what you have to offer to your clients. It can be as simple as a social summer barbecue or a party and for better results, you should structure it to coincide with of a product or a new promotion in your business. If possible, you can run a free workshop to share with the potential clients about your business and the kind of value your products and services can bring to them.

Increase your networking

Networking is another awesome way to meet new people and potential clients to your business. You can attend a local networking event and even the though the results may not be apparent immediately, those whom you will share your business with will have the name of your company at the top of their mind should they need your services or products in the future.

Hold Exhibitions

By exhibiting yourself, you create an awesome avenue to show your products or services to hundreds of highly targeted prospects and it is also very possible to make sales during the exhibitions. Though it might be slightly expensive, the results will be worth it in the long run.

Additionally, you can organize a relevant giveaway or a competition as a means of making more people aware of your products or services. Giveaways and competitions have always performed well because people love free things and if you tell them that you will give them something without them spending a dime, they are likely to register for the giveaway or the competition in multitudes. Just ensure that whatever you will be giving away is relevant and will provide real value to the winners.

Sponsor an event or a product

Sponsoring an event or a product is another nice way small businesses can reach targeted audiences and increase their brand awareness. Through sponsoring such events, the business will have a face-to-face time with attendees and this will give you an awesome chance to get leads which you can follow up once the event is over. Be careful however, when choosing the event to sponsor. It should something related to your business.

Consider the social media

Small businesses can also consider offered by the social media for short term and long term branding options. Social media is a fertile ground for people seeking to raise brand awareness on their products or services since it contains all types of audiences. All that is required is for one to build a large base of active following and interact with them on a regular basis. It is also possible to increase the results from social media by using paid ads which can be very effective if the targeting is done in the right manner. The best social media sites to target for brand awareness currently include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and Google +.

Invest in promotional merchandise

Promotional merchandise is also a nice avenue for businesses to increase their brand awareness. The merchandise can be given to customers after they make a purchase and also to the potential customers who come to make inquiries about the business. Such promotional items don’t have to be expensive, but they should be relevant and also provide some value to the recipients. Additionally, the items must be branded with the company’s name, logo and contact details. In this manner, those who get the promotional items will continue having the business in their minds for as long as they have the promotional items and they will also have the business contacts readily available should they need to contact the business.

Take these 5 steps to brand a new business

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Consider the template

When you create a new store on eBay, you will be presented with a choice of four simple templates to pick one. The color options of these templates are limited and for coherence, you need to choose the template which will best match the logo you want. It is possible for you to create your own template, but for the beginners, it is highly recommended you go alone with the standard templates availed by eBay. The templates are basic but flexible and they make it possible for you to create professional stores without having a lot of design skills. The take away here therefore, is that you should consider keenly your choice of template because you will have to match it with the logo.

Remember the elements of a great logo

When creating a logo for eBay store front, you want the name of your store to be an easy one for potential and current customers will remember fast. The competition in eBay is quite immense and if you present shoppers with tough or obscure names, then they won’t remember it and you will not be in a position to make a lot of money.

It also pays to remember to use colors appropriately on your logo. eBay has very conspicuous colors in their logo and for contrast, it is advisable not to use the predominant colors of the eBay logo on your store. This is likely to appear confusing to your potential customers and your will fail to stand out in order to attract the right audience.

Still related to the name, consider choosing an appropriate image that will tell the story of your store in a short and concise manner. Your choice of graphics should be dictated upon by the kind of products you offer and your potential clients should tell the moment they see your logo what it is all about. Ambiguous images might end up confusing shoppers and this may prevent from marketing your eBay store front effectively.

Uniqueness

Your store will not stand out from the crowd if your logo is just like the rest. Due to this, you must create a completely unique logo to set you apart from the masses. You can go through the various logos of some of the store in your niche to get an idea on what the top guys have done with their logos and also for some inspiration. After that, be sure to come up with your own original sketches and not copied work from other stores in eBay.

Make a scalable logo

The current trends suggest that the number of people accessing the internet with mobile device is almost overtaking the number of people accessing the internet with desktop devices. It implies that mobile users have increased and websites and ecommerce store owners must adjust appropriately to make it easy for the mobile users to access their websites. One way of doing so is by creating a mobile friendly store, but since eBay store fronts are already optimized for the mobile, it is upon you to create a logo that optimized for the mobile devices as well, and this comes down to scalability.

On scalability still, you have to ensure that the logo has the versatility to render properly in different sizes as well. This is because you may wish to use the logo in other branding materials such as newsletters, company letter heads, billboards, and marketing posters amongst others and the last thing you desire is for the logo to lose its quality when rendered on the various materials.

Simplicity

It is also important to ensure that the logo is clean and simple. Gone are the days when you could cram a plethora of elements in one logo and still hope that it will be great. For the leading brands on the world to most promising startups, you will easily recognize that they have simple logos, and mostly depict minimal designs. Since it has been proven that simple logos work best, you should also strive to make simple logos for your eBay store front.

Follow these tips for creating a print friendly logo!

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At its initial stages, social media was perceived to be a fad for the teens and the young lads who had nothing but a lot of time to waste away.

But as it has been proven over the short few years that the platforms have been around, social media is a force to reckon with when it comes to marketing and building brands.

By having a powerful social media branding strategy, you can have the ability to increase your following and fan base across the multiple social media sites and have traffic on demand to grow your online or offline business.

But just with every other aspect of branding, a logo will be at the center of it. However, it is imperative to have in mind that there are certain tweaks you need to make to your logo so that it becomes more effective for social media.

Highlighted here are some of the optimization techniques recommended for quality and high performing social media logos.

Keep the Social Media Logo Simple

To begin with, the logo ought to be simple not only to suit use in social media, but simplicity is the current thing in logo design.

The logo should be of the right size so that you can resize it quite easily for the various social media websites.

Consider the right aspect ratio, since a wrong ratio may make the logo lose its effectiveness when used as display picture or icons in some of the sites.

Also remember not to cram it with all the words and all the colors in a bid to try and make it beautiful.

You’d rather have a simple and functional social media logo than a beautiful and less functional logo.

Always Use the Same Image

One of the aims of your logo is to make your company recognizable each time your viewers sees it.

It should be such that they are able to connect the image on the logo to the company name in their minds instantly.

Though logos adapt over time, the best performing ones such as Apple and Nike use the same image across all their marketing materials and such a dedication to consistency has worked wonders in their marketing efforts.

Similarly, be sure to use the same image as well as colors for the logos you intend to use in social media.

Keep Text and Images Separate in a Social Media Logo

A logo can look very nice when the images and text are intertwined.

The problem with this approach, however, is that the social media websites have issues with dimensions.

Whether you want to have the image displayed on the sidebar, as display picture or on the page, the image will be resized for a couple of times.

If you use a smaller image, as many people use most of the times, things will mesh up all together.

As a result, the social media logo can appear cluttered and unprofessional, rather than help your branding needs in the social media space, it will simply work against you.

Minimize What you Say

There is no need to attempt to include too much text in the logo as if you are trying to explain a point about the company.

That is never the responsibility of the logo, hence you should try to keep the details as minimum as possible.

Don’t try to shove what you do or sell in the logo, but instead use an appropriate image to tell the story.

Besides, your business will appear unprofessional and you may scare away people from interacting with you in the social media.

Consider Recommendations of each Social Media Websites

Most of the social media websites will give guidelines for their social media logo dimensions and the quality of the media they prefer people to share on the websites.

Instead of trying to figure it out on your own, it would be nice and easy if you could just read the guidelines and know exactly what is expected so that you do the right thing the first time.

This will save you a lot of time and energy and will make your logo look great across all the platforms because you designed it just as per the recommendations of the websites.

Test the Logo

The last thing you should ever do is to try and change your social media logo when it is well established and popular amongst your followers.

But since you can’t know beforehand if this is going to happen, it is highly advisable that you take it for a spin by trying out different sizes, colors, images and other design elements so that you know what is working best for you in the social media.

After testing the various components, you can then go ahead and optimize the final design which will have proven to get good reception in social media.

If you need help in designing and creating a Social Media Logo, then download our LogoMaven software, It’s the modern way to design any social media logo.

Check out these famous pink logos!

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The creation of this visual representation of a brand goes beyond just possessing graphic design skills. Presented below are certain essential rules which should be applied in the design of logo meant for the web or print. If followed correctly, the result will be a stunning logo with the ability to spearhead the success of the company’s branding efforts.

You must do preliminary work

The first step towards designing an effective logo is to do a thorough preliminary work. It is out of the preliminary sketches where you will get the initial design sketches and move forward with the rest of the process. For the preliminary work, you can simply use paper and pen drawings or you can make drafts using a vector program such as Adobe Illustrator.

It is recommended you create between twenty and thirty sketches or ideas to give you variations to use for the final logo. This process may sound a bit difficult, but it is a very fundamental one and skipping it might end up compromising your final results. Remember, that the more time a graphics designer spends on the preliminary sketches, the higher the chances of coming up with a great design.

Always create balance

The next essential rule in designing a logo for both web and print is to ensure balance in the design. The importance of having balance in the design is because the human mind has a way of equation balance to nice visual appeal. It implies that without a good balance in the design, the logo won’t appear as beautiful as it would have appeared with the right balance.

In this regard, therefore, you should keep the weight of the fonts, colors, sizes and graphics equal on each side. In certain occasions, you may be allowed to break the rule on balance, but just have in mind that the logo will be seen by multitudes, and not just those who have a keen eye for design, therefore, you will be safer by creating a balanced logo.

Never ignore the sizes

The next important rule for creating logos for web and print is the rule on size. This matters so much because all the components must look good and readable in all sizes. A logo ceases to be effective if it loses its definition when scaled down to fit into letterheads or small promotional items. It is important for the logo to appear the same whether displayed on a billboard, a television ad, and email signature or on the website. The best way to test if the logo is of the right size it test manually to see its behaviour on different mediums.

Wise use of colors

The color theory may sound complex, but to a designer keen on creating killer logos for web and print, there is no other way but to understand the theory and be proficient in its application. The basic rule when it comes to using color in logo design is as follows-:

• Use colors that are near each other on the color wheel
• Avoid very bright colors which may make the eyes strain while looking at them
• The logo must also look good in black and white or grayscale or in just two colors
• You are free to break the rules, but you must have a good reason for that.

It also pays to understand how different colors evoke various emotions or feelings. For instance, the color red might evoke feelings of love, passion, aggression, and strength while white on the other hand might evoke feelings of cleanliness, purity or simplicity.

Adopt a design style that suits the company

There are various design styles at the disposal of every graphics designer. When working on other graphics, any other style which suits the needs of the designer can be preferred. However, when working on logos, whether for the web or for print, the style adopted must be in tandem with the needs of the company. To get the style right, it is recommended to do a background check about the company so that you have a good understanding their operation and the nature of the businesses they do. You should also do a research about the target audience of the company then identify the best style that will give greater results. Preferably, you should identify the right style when working on the preliminary sketches.

Learn how to create a consultancy logo here!

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However, the only agents to be discouraged are those that are not creative enough and who view competition as a bad thing. But to the savvy travel agents like you, all it requires is a little realignment and polishing up the branding strategy to gain a competitive edge, despite all the lunacy taking place in the industry. Presented here are killer tips for travel agents to revamp their branding so that they can get the most despite the current competitive nature of the industry.

Take one more look at your website

It is unfathomable to think that there could be a travel agent operating at this time and age without a website. For those who have website, the first tip towards enhancing your travel agent branding is to take a keen look at the website and discover what is working and what needs to be changed. Check if the information presented in the website is up to date and reflects on the nature of your agency. For instance, if your niche is targeting older clients, are your products and services suited for this particular group of people? While tweaking the website for better performance, remember to have the following in mind-:

• Make it responsive – this is to take advantage of the humongous number of mobile traffic, since there are many people accessing the internet using mobile devices than those using desktop devices.
• Simplify the design – Use a simple design which makes it easy for the users to find the information they are looking for.
• Test the site – use various website testing tools to check how effective your website it. Track to get an understanding of how your visitors behave and also test the loading speeds to ensure that you don’t get high bounce back rates due to low speeds.
• Update regularly – maintain a regular supply of fresh content on the website. It is out of such updates that the site visitors will be eager to visit back more in the hope of getting new information.

Take advantage of the social media

Most people trust the recommendations they get from friends and family and this is why the social media is a powerful low cost tool for marketing travel agencies. The number of social media platforms that can be used by travel agencies keeps on increasing and it is imperative for every agency to build a strong network of followers on the relevant platforms.

Sites like Facebook remain the preferred social media platform for travel agents and tour guides. With proper Facebook marketing, it is possible to grow a formidable number of followers, out of which you can get leads for your travel agency. Additionally, Facebook has powerful inbuilt features including Graph Search and Audience Insights which are powerful should you decide to venture into paid advertising for your agency. Learn how to market effectively on Facebook and take its full advantages of spurring your agency to the next level of growth.

Build your database with email marketing

A large and responsive email database is one of the most valuable marketing assets a travel agency will ever have. Put in place strategies to continue growing your email lists while you encourage the current lists to subscribe for different newsletters you have for them. In this manner, you will manage to segment your list so that your campaigns become more targeted and effective. Also be sure to have an opt-in page in your websites where you encourage people to sign to help you continue growing your email list. Additionally, you must have an active newsletter going out at to your lists at different intervals. This is how to create value and make the subscribers eager to hear from you and also to try out the offers you recommend for them.

Work together with travel aggregators

Each year, millions of travelers book their accommodations, flights, and meet their other travel needs through aggregator websites such as SKyScanner or Kayak. Despite the fact that the aggregators will charge some fee to include your business in their websites, you will benefit immensely from the huge volume of targeted traffic that the sites usually have. Besides, the travel aggregator websites dominate the search engines and by partnering with them, you also make it easier to get a chunk of the search traffic. Add your travel agency to the relevant leading aggregators in your industry and start reaping their benefits.

 Learn how to protect your design from copycats here!

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Apple, McDonalds, Google, IBM, Nike and many others wouldn’t have attained the staggering levels of success they are currently enjoying if they never invented their time and resources in having great logos. Therefore, note very strongly that it is possible for your logo to cause your business to fail and that can happen in one or a combination of the following ways.

Alienating new clients or prospects

One of the primary reasons of having a logo for you business is to stand out from the crowd and attract new prospect clients. With a poorly designed logo, you lose the competitive edge to be conspicuous amongst the competition and you will be effectively alienating the prospective clients whom would have been interested in doing business with you. Additionally, a poorly designed logo may attract the wrong crowd which is not suitable for your business and this will do nothing but stunt your growth potential. Therefore, be sure that you are not locking out potential customers by having an ill-designed logo.

Sending out the wrong message

When it comes to using business logos for branding, the logo must have the ability to send out the right message to your potential and current clients. The logo should essentially portray what the business firmly believes in and it should tell the potential clients the business has what it takes to meet their specific needs. People will be more confident in engaging your business if they feel they will get value out of doing so.

And since your logo is the first point of contact between you and your clients, if it delivers the wrong message, then this is likely to make your business fail. Therefore, if you don’t want your logo to fail your entire business, it is imperative to ensure to get the messaging right.

A poor logo may suggest poor quality standards

It goes without saying that success in any business is greatly pegged on the ability to deliver quality products or services. It is a must for the clients or customers to believe they are getting their money’s worth by working with you. A poorly designed logo may create an impression that the business does not take quality seriously. If they can’t design a high quality logo, why should a potential client think that they will get quality products or services from the business? This is another way through which a logo can make a business to fail.

Lack of a great first impression

A successful logo must have the ability to standout from the crowd and make a lasting impression when a potential client sees it for the very first time. This ability to be noticed from amongst the competition is what will be responsible for continuous flow of potential clients to the business. In this manner, it will not be possible for the business to win and to retain prospects if the logo can’t make a good and lasting first impression.

Not only this, but the lack of a good  first impression will have other implications on the business like making the prospects doubt your values and every other thing you claim to stand for. As a matter of fact, it will be an indication that you never took much time and effort to create the logo. Thus, it will not be possible for your business to realize its ultimate growth potential with such a logo.

Affecting talent acquisition

It is important to have in mind that business logos are not just for attracting new clients, but also attracting the right employees to the business. A bad logo may not only drive away talented and experienced employees, but also it can prevent the business from attracting talented professionals from applying for open positions.

A poorly designed logo will send a message to the potential employees that the business is not keen on connecting with their employees, leave alone the customers. A potential employee will thus be left wondering if the business will have any interests in investing in them. If your business is unable to attract the right talent in the industry, then moving forward will be very difficult and the business may as well fail.

These are some of the ways through which a logo can make a business fail. It is imperative to consider each keenly so that you avoid curtailing the growth of your business due to poor logo design.

Learn more about design education here!

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Unknown to many, you don’t have to be a design geek to create a stunning logo which will drive your YouTube channel to success. All you have to do is follow certain conventions and also use trips and tricks which have been proven time and again to deliver quality logos. Presented below are a few factors worth taking into account if you want to create a magnificent YouTube logo for your channel-:

Begin by knowing what your message is

Your YouTube logo will be the brand identity for your channel for people who will be browsing YT videos. It should be designed in such a manner that people will be able to tell easily what your channel is all about. This makes it important to determine exactly the type of message you would like to share with your followers and viewers in the channel. Out of the message, it will be easy for you to decide on the other aspects of the logo such as the symbols, fonts, and colors amongst other design features.

Browse other YouTube channels

Once you have known what your congruent marketing message is, the next step is to browse other YouTube channels for more inspirations. By browsing the channels, it doesn’t imply that you lack in originality or you want to copy other people’s logo, but it is designed to give you an idea of what the top guys are doing right as far as YouTube logo design is concerned. Of great concern to you should be the leading channels in your niche, which also happens to be your greatest competitors. Have a look at their logos and pick a few cues you could use to make your logo even better than theirs.

Make a clean and functional logo

At this point, you already have an idea of the kind of message you would like to pass across to your channel visitors and you have also browsed the top channels in your niche and you now know what kind of logos are pulling the crowds in your niche. The next step is now the actual design of the logo. You have the option of doing the design on your own, which will give you lots of flexibility to translate your idea into the design.

But if you don’t have the design skills, you can outsource the creation to graphics designer, whom you will share with your inspiration so that they can transfer it to the design. Whichever option chosen, the logo must remain clean and functional since this is one of the characteristics of top performing logos in the world.

Depending on your research and the suitability of your channel, you can create the following logo types for your YouTube channel-:

Symbol or Icon logos – with this kind of a logo, a symbol or an icon is used in the design of the logo. It doesn’t include any letter like the channel name. The beauty of such logos is that they are very simple, yet powerful and remains memorable in the minds of potential clients for a very long time. Think about Apple logo for instance.

Word or Letter Mark Logos – with these logo types, letters or words are used as the primary essence of the logo. Google logo is an example of a word or letter mark logo.

Combination mark logos – with these, you use a combination of words, letters and symbols in creating your YouTube logo.

Get the colors right

The colors used in your YT channel logo are very important since colors have a way of passing different message or emotions to those who view the logo. Choose colors appropriately depending on the feelings or the emotional responses you intend to invoke from your channel visitors.

Choose the right logo sizes

YouTube recommends that your channel logo should render at 98 x 98px and you are recommended to upload sizes of about 800px x 800px. On the size still, remember that you are likely to use the logo in other social sharing sites, hence it should be versatile size that will cut across all your potential marketing platforms.

Make the logo memorable

Finally, a successful logo is one which is easily memorable. Your views should be in a position to recognize the logo easily even if they see it somewhere out of YouTube. In this manner, it becomes easier for them to remember your channel and this is very powerful for branding and marketing the channel.

Learn how to build a successful social media strategy here!

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Build something simple A cosmetics logo is going to be something that you will find on packaging and across your storefront/promotional designs. Remember that your logo is going to have a wide scalability and it must easily fit in with nearly any type of product for the future. Work on your presentation and consider how the logo will look on a variety of different spaces for your brand. Consider how iconic the symbols for Nike and Chanel have become. There is no longer even a need to write the business name underneath as everyone has recognition for the brand. With this type of simple design for your cosmetics logo you can get access to a quality logo or emblem that can be synonymous with your beauty brand. This type of synonymous relationship with your symbols can have a profound effect on the future of your brand.

Using the right colors many cosmetics brands use colors to portray various feelings about their cosmetics lines and their products. Creating a great logo and using the right colors in your logo design can be an excellent way to grab attention for your products as well as convey various feelings about your product design.

Convey a need for your product an eye-catching design that calls out to the consumer is absolutely appropriate for a cosmetics line. Using energetic colors, text and symbols as this can be an excellent way that you can convey the need for a particular product. Using your cosmetics logo as a call to action is a great idea. Using a design that incorporates elements of different colors and immediacy for various symbols is crucial to building a brand that can truly shock and excite. Keeping these types of emotions in mind can also help you with showcasing some of your most vibrant cosmetics. If you have a lush red lipstick or a very bright color eyeshadow you could consider conveying this excitement with an electric product design.

Know your audience by building symbols or colors that reach your audience directly can be another excellent idea. Consider it the audience that you are intentionally marketing a beauty product or cosmetics product to. Remember the age group for the particular brands that you wanted to create. Building a brand around an exciting color like orange can be a great way that you can appeal to youthful individuals or to reach out to people that are seeking bright cosmetics. Using understated colors can be a perfect way that you could appeal to professionals or perhaps even older individuals seeking out beauty and cosmetic products.

Consider incorporating your brand and your logo design

some of the most innovative cosmetics companies incorporate their brand directly into the product design or packaging design. Some make up companies even create compacts and beauty products which are entirely housed in packaging that resembles their logo. Using this type of creative expression can really create a lasting effect for your brand and for your packaging design.

Keep some of these top ideas in mind for your cosmetics or beauty logo design process.

Learn about the best places to work with your graphic designer here!

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Images related to children

An excellent way to help parents associate your business with the childcare industry is images related to children. These images include kids playing, using crayons, blocks, toys and other items. A welcoming first impression can help put a child at ease when he or she enters your business. Similarly, a logo that incorporates many fun items for children can help parents feel at ease in using your business.

Using bright primary colors

Children love the look of very bright and exciting colors. These types of colors are an excellent idea when you are trying to attract new business into your company.  Ensure that your daycare logo is extremely inspired and fun for kids and parents alike. Do this by using bright colors that encourage fun and imagination you can. Adding these bright colors to your website, documents and logos can be an excellent way that you can combine many different color combinations and bright primary colors to attract attention for your business.

Using text that reminds people of children

Using a messier script or childlike typeface can be an excellent idea because it also showcases an authentic responsibility to children. If you can make your logo look as though a child actually wrote out the script you would be amazed at the types of responses that you could receive. You can often find examples of these typefaces within online logo generation tools. By using the right typeface that looks as though a child has used a marker or crayon to produce it, you may be able to showcase your commitment to children as well as their creativity.

Simplicity

With logos in any industry, it’s important to use simplicity and a minimalist design in this day in age.  It is possible to ensure that your design will scale well across any platform. You can do this by adding simplicity or a minimalist design to your daycare logo design. Ensuring proper scalability is ideal for your marketing effort and for making sure your brand and imagery can carry forward for the future. Consider using a flat or minimalist design for your daycare logo. All of your digital design efforts can be easily scaled across your website, marketing materials and print materials.

Adding elements of education

Many parents consider day care to be one of the steppingstones to their child’s education. You can show that your daycare facility is more than just a place for children to be supervised by using elements of education. Elements such as building blocks, a teacher, music notes and more. Adding creativity and educational elements in your logo can show that you are shaping young minds.

Learn why scale is so important in graphic design here!

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If we think of Etsy like a stall at a farmers market we start to realize that some of the most effective booths at a farmers market set themselves out from the rest and actually have a professional image. This is the same type of persona that you can cultivate online with the help of a great logo. So what goes into any great Etsy logo?

Building color recognition: Etsy makes it very easy for business owners to set a specific theme or to use specific colors in their online store. By combining together different color combinations you can work at finding some quality color schemes that will work very well for the needs of your business. When customers eventually start to build a color recognition for a certain set of colors that are associated with your business, it’s possible that people will actually be seeking out your business based off of the uniformity and the colors that you have selected. Picking the right colors for your business and the sidebars/logo and even the backgrounds of your product images can be a powerful tool. As you incorporate your branding more into your page and design a more uniform interface for your product catalog, you can be amazed at just how big an impact it can have on your sales.

Scalable design: using a vector format is crucial for designing an Etsy logo. Now your Etsy logo may only have a few colors, but you need to make sure that you can scale the image for use in a variety of formats. By using a vector format that scales very easily you could potentially print out your logo for use in background images, for printing on your products, for building sidebars and top bars for your Etsy page and for potentially even using your logo in your profile image and across social networks too. Scalable design is crucial for any Etsy shop owner.

Readable text: High quality text design or an Etsy logo ensures that your customers can read the name of your store and the message that your logo may have even if they are just quickly browsing your page. Working closely on text design can be tough if you aren’t a professional graphic designer but by using a free logo generation tool or free logo creator you can find some of the most readable text but also elegant for your page.

Images that describe your product: Etsy has such a wide range of products available for sale across all of the different stores that are on offer. It can always be difficult to find an image that defines your product or defines the exact brand that you are trying to create but you can often find a simple symbol that inspires you or potentially makes your customers do a quick double take. Adding in some of these images or even picking a zany picture for your logo can set yourself apart and attract a following. Most Etsy store owners will begin with one base image for their logo and then go from there with the creation process.

Learn more about succeeding with your own personal branding here!

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