The attention you give to elements like color, shape, typography, symbols, space and texture should be the same attention you give to scale.

Without checking on the scale as you design, you stand to compromise the entire work since it will have a direct impact on the final output.

As a matter of fact, scale will dictate the position and the spacing of every element of your design.

It guides and forms the visual coherence needed to emphasize on the aspects of design.

Therefore, ignoring scale in design is as well as not having any design.

It will not just be a betrayal of your professionalism.

But, also it is the fastest way to drive away clients due to less proportionate designs that will be of no use to them.

Graphic Design Scale creates relativity in graphic design

One of the considerations in graphics design is the relativity in sizes of the objects included in the design.

Relativity this aspect refers to how small or how big an element is when compared to other elements in the same design.

By using the right scale, designers have the ability to influence the relativity by making objects appear smaller or bigger when compared to others.

As a result, scale in design makes it possible to create a pecking order of the design elements.

Also, it gives a clear pictorial representation of the bigger elements which needs more attention to the smaller ones which might not need to a lot of attention.

When scaling is used in this manner, it allows for the creation of depth of field which makes the object seem either close or far away from one another.

Scale helps in creating motion effects in graphic design

With the current advancements in graphics design, there are powerful design tools such as LogoMaven, that make it possible to achieve a wide variety of effects in the design.

This is especially true when it comes to web designs where designers can use several technologies to create motion effects, including the use of animations.

But for print designs or designs that are not meant for the internet, applying such options may not be an easy task.

However, it is still possible to create motion effects through the proper application of scale in design.

To create motion effects in design using scales, all you have to do is alter the sizes of the various objects in the design then rotate them.

In this way, the objects will appear to be in a circular motion thus making the design look more dynamic.

Additionally, such dynamism can be added by varying the linear composition of elements used in the design.

Enhance variation in graphic design

There is one beautiful thing about graphic design and design, in general.

It is that you have the liberty to experiment with various elements to see their effects on the final output.

In the same manner, the use of scale in design gives designers the flexibility to try out elements of different sizes and to create a rich variation in the designs.

With such versatility, designers can use the Graphic Design Scale to apply unexpected sizes to certain elements in the design.

Designers can have a fun way of mixing up various aspects of the design.

For instance, scale in design can be used to enlarge a small object so as to make it conspicuous and change the entire looks and feel of the design.

Get some tips and tricks about graphic design here

Creating hierarchy in graphic design scale

Without the use of scale in design, it will never be possible to create any sense of hierarchy in graphics design.

You can use scale in design to give emphasis on the most important to the least important items in the design.

In addition to this, you can also use scale in design to create typographical hierarchy in your design projects.

This will help the people who read the design to know and understand the order in which they are to read the text.

It is possible that you could achieve the same through the use of colors.

But scale is a perfect choice in this case because it gives relativity in the sizes and thus acts as a better guide for the viewer’s eyes as compared to colors.

Scale to emphasize the message

When designers want to emphasize in the message of their design, they normally like to use a conspicuous color.

These colors will draw attention and make people read the message.

But the other way to get such attention in the designs is simply to make the message bigger than every other element on the page.

There is no better way to make things bigger other than using scale in design.

The good thing about using scale in design in this manner is that you won’t have to worry about changing other components such as color and typography.

Check out the best places to find new design clients here!

The post Why Scale Is So Important In Graphic Design appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

The process of creating a logo for a company is easier said than done. Most designers struggle for design inspirations so that they can create distinct and unique logos that will make their clients stand out from the crowd. The ultimate aim of every designer at the end of the design process is to have a simple, recognizable and effective logo. Whereas there are different types of logos, minimalist logo design styles seem to be getting a lot of attentions, and this is due to the immense branding benefits which it has already proven to have. It has helped many logo designers to create simple, clean, and distraction free logos effective for passing across the main marketing message of the business.

In minimalist logo design, the approach taken by the designers is aimed at removing all the irrelevant details from the logo and putting more emphasis on the essential parts of the design. This concept is quite alluring to many designers as a glance at some of the top company logos will reveal heavy application of minimalism in design.
For instance, minimalist logos in the current corporate world include Apple, Google, Nike, Shell, and Target. It will however interest you to know that there is no special design skill needed to create minimalist logos. If you are a proficient designer and you can grasp the basics of this principle, then you will be ready to start applying the concept to your designs. The following are some of the core principles that define how minimalist logos are created.

Wise use of colors

The use of colors in general logo design is usually a core component when deciding on the type of design approach to use. When it comes to minimalist logo design, the application of color should be done very wisely. An investigation on the most successful minimalist logos will reveal to you that they don’t rely heavily on many colors but use a few tones which are relevant to the design in question. In most of the cases, the colors used for such logos are bold and contrasting while at the same time reflecting the brand of the theme. You should also adopt a similar approach while trying to create minimalist logos.

Less is More

Simplicity is a core component of minimalist logo design. It relies heavily on the concept of more is less where the design strives to use very few elements while at the same managing to communicate effectively to the target audience. With this component, a lot of unnecessary details are removed from the design and only the important elements are left. It thus makes it easy to put emphasis on the particular design elements that warrant the attention of the potential customers. If you can apply the concept of Less is More in logo design, then you are on your way to becoming a minimalist logo designer.

Gallant use of white space

Since minimalist logo design aims at directing the attention of the audience to certain particular elements in the design, white space is used a lot to create the emphasis. It eliminates all the clutter and forces the viewers to focus on the fewer elements in the design. This is why every minimalist logo design you encounter will never miss to have gallant use of white space.

Purposeful Design

Since clutter has to be eliminated in minimalist logo design, every element left in the design must thus have a well-defined purpose. The images, the graphics as well as the content are carefully chosen and used to portray the right picture and the right message to the target audience. This is done while ensuring that the simplicity of the design is not compromised in any way and it will still be clear and memorable to the target audience.

Typography

Another closer look at most of the minimalist logos will reveal to you a conspicuous pattern of the choice of typography used. You will realize that with most of the minimal designs, big and bold typography rule. The fonts, the color, the texture and the positioning are done in a harmonious manner designed to stir emotion from the target audience. This is how companies with minimalist logos manage to create strong brands quickly because their choice of typography is working for them both textually and visually in promoting their brand.

Try exploring on your own

These rules are just but the general guidelines for creating minimalist logos. You should not let these block your creative mind. They are not absolutes and you should feel free to try a couple of stuff on your own. This is how to enhance your proficiency as a prolific minimalist logo designer.

The post How to Achieve Minimalist Logo Design appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

There you are seated on your desk staring at the canvas and your client logo design is due on Monday.  You are definitely having the Logo Design Blues. –> But how do you get out of it?

The irony is that you are looking at a blank canvas and your mind is also blank!

You have zero clues as to what you are going to put in the space right in front of you to make the design process going.

If you have been designing for any length of time, then you are probably aware that having the Logo Design Blues and not being able to get ideas to move your designs forward.

For the new designers however, this is not some sort of a terminal disease hence you need not to go and jump to the ground from the tenth floor because you don’t know what to design.

As designers, sometimes we run out of inspiration and since it is like a fuel to our “design engine”, it needs to be replenished to keep us moving.

Here is exactly what you can do when you are stumped to overcome the blank page whenever you are trying to design a logo.

Read Everything You Can Find Around

When you get the Logo Design Blues, read as many materials as you can find.

Leave you design desk or studio and take a walk down to the library and look for magazines and books which you can get some design inspiration from.

Head over to the children section and look at the various illustrations on the book covers.

Be keen on the use of colors, fonts, and other design aspects so that you can try to give your creative mind something to talk about.

With all the information and the materials in the library, it will take just a few minutes before your creative mind kicks back and you start visualizing the kind of design you would like to implement.

Hop Online to Behance or Dribble

Hopping to creative sites, you can unearth immeasurable sources of design inspiration each time you feel that you are unable to come up with something.

The good thing about the internet is that you can get very specific information and inspiration for each and every design you are working on.

All you have to do is search for your inspiration ideas for the industry in which you want to design a logo on any of the creative sites, you will be presented with more information than you care to check each into details.

The internet is a quick way to get your mind thinking and hurling design ideas to you so that you don’t get stumped each and every time you need to work on a new design project.

Check Out Your Local Street Art!

The street is another awesome place to get design inspiration if you feel you are stumped.

Take a walk down your streets while observing the various arts made by the street artists in your area.

These could be in form of wall painting or graffiti, and though you may not have noticed them before, you will be amazed at how they become apparent and unfold before your eyes when you are in great need of design inspirations.

Some of the street artists are usually very skilled and out of their works, you can draw an inspiration or two.

Your City’s Architecture

While still taking a walk down the streets and looking at the street art for inspirations, why don’t you also start looking at the city architecture with particular reference to some of the prominent buildings?

You will discover that there is always some design inspiration that had led the city architects to come up with the various city buildings.

This is a great way to relieve the Logo Design Blues!  It’s simply relaxing and enjoyable.  Take a cool picture with your iPhone or android and post it!

Try and give the various building design meanings and out of this, you are likely to understand the inspiration behind the structures, and this might as well be your source of inspiration when you get stumped.

Look at Your Past Logos

If you have been designing logos for any length of time and you feel the logo design blues, take out your past works and start looking at them while thinking about what might have inspired you to come up with the designs.

This won’t just refresh your creative memory but also it can make you get new inspirations from your past works.

Do Away With the Fatigue

Not everyone who has the logo design blues usually lack the ability to come up with something creative.

Sometimes it is because the mind is tired and is refusing to be creative.

Perhaps you have been working for a long time without taking a considerable rest, and now your mind could be reminding you that it would be an appropriate to take that rest.

Perhaps all you need to regain your creativity is doing some exercises and freshen up your mind, body and soul and you will find yourself overcoming the blank canvas.

Check out these design trends for 2016 for more inspiration!

The post Logo Design Blues? appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.

Logo brainstorming is usually one of the most challenging phases for many designers in logo design. It is what you come up with during logo
brainstorming that will determine the overall success of the design. It, therefore, requires a certain amount of creativity and careful consideration of certain factors to enable you to come up with the right concepts that will lead to a breathtaking logo design.

Outlined here is a simple yet effective brainstorming process that you can use to stimulate your creative mind to present you with awesome design ideas that you can immediately implement in your logo design-:

Consider the target audience

One of the principal reasons for logo design is to attract the attention of potential clients and customers. It is thus imperative to have this fact in mind as the first process in the logo brainstorming process.

Ideally, you should imagine yourself as the target customer and try to figure out the kind of image they would wish to see in your logo. It should feature relevant images, text, and designs that will pass across effectively the marketing message of the business.

Remember, trying to create a logo liked by everybody is designing a logo that nobody likes.

Core values and principles of your business

The logo should mostly communicate the values and the principles of the business to the target audience. Think about the particular strengths and the opportunities that the company will present to the customers and which the competitors are not offering.

If the values of the business come out clearly in the logo, the target audience will find it easy to connect with it and as a result, the brand marketing for the business will be on steroids, leading to the greater success of the business.

How would you like your customers to describe your business?

Another important aspect of the logo brainstorming process is to try and figure out how you would like your customers to describe your business. Take some time to list all the possible adjectives that come to your mind when you think about your business in the perspective of the customers. Would you describe the business as vibrant, classy, world class, smart, exciting, an industry leader, etc.?

Knowing these descriptive words will give you an insight on how to work on the graphics as well as the images to help bring the right picture about your business.

Who are you going to compete against?

Evaluating your competition is also vital during the logo brainstorming process. You need to understand who you are up against and look to see if there are any emerging patterns in the current logos used by competing businesses.

Out of spying on your competition, you may discover certain deficiencies on their logos that you can exploit when designing yours to make yours stand out from them and attract lots of people to your business.

How will the business name adapt to the logo

A logo design is not just about working on the images and colors alone. During the logo brainstorming process, you need to figure out how you intend to adapt the name of the business to the logo. In some cases, designers have created logos with unique symbols to reflect the name of the business.

However, the process of adapting the business name to the logo may not be as easy as it seems during the logo brainstorming process. But when it is time to sketch, you can try out different styles and see how best the name can be adapted to the logo.

Think about unique symbols

You can’t be successful in creating a world class logo if you resort to using generic images and symbols. While in the logo brainstorming process, you need to figure out which unique symbols would best suit the purposes of the logo. The symbols need to be related to the core functionality of the business so as not to mislead the target audience in any manner.

While considering unique symbols during the logo brainstorming process, you should also think about using hidden symbols with relevance to the operations of the business. Though logos with hidden symbols might be difficult to conceptualize, they have proven to be hugely rewarding to businesses who manage to use them effectively. For instance, look at the hidden arrow in FedEx logo as well as the yellow smile in the Amazon logo.

The color scheme

Finally, you need to consider how you are going to use colors on your logo. You cannot bypass this stage in logo brainstorming process since you intend to design a logo that will be seen by visual beings and the wrong choice of colors has the potential to turn them off and render your design useless.

You should, however, have in mind that logo brainstorming process may take a little longer. Sometimes, inspiration doesn’t come in an instant, and you may need to do a lot of thinking before you finalize your concept. Once you are done, you head over to the sketching phase where you begin to give life to your logo.

Keep these top tips in mind for rebranding!

The post Starting a Logo Design: Logo Brainstorming appeared first on LogoMaven | Easy Logo Design Software & Logo Maker.