For your brand to stand out amongst the millions in the site, it is imperative to provide real value to the followers and give them a reason to believe that you have a solution to their needs. Additionally, your branding must be spot on and this calls for the creation of a well suited logo to distinguish your brand from the rest. It should be noted, however, that when creating a logo for the social media such as Instagram, there are a few subtle aspects you need to have in mind to make the logo more effective. Presented here are cool tips one can use to create logos designed to be used in the social media, and especially in Instagram.

Consider the aspect ratio

Most of the marketing gurus will bring to your attention that your logos ought to be proportionate, in the sense that they should not be too wide or too short. If the logo is meant to be used in the social media such as Instagram, then there is another reason why the height and the width of the logo need to be in harmony.

Most of the social media websites, including Instagram, will display your logo or icons in a square or circular shape as is usually seen in profile displays in Facebook and Instagram respectively. In as much as your logo doesn’t have to be a perfect square or circle, it should have an aspect ratio that will enable it to display just perfectly well when should placed for display in the social media profiles.

Detach text from graphics

Since it is not possible to foresee all the applications of your logos in the future, it is highly encouraged you be versatile with the design, especially if you ever think that the logo will be used in the social media websites such as Instagram. You may be faced with a situation where you will be compelled to rearrange or use certain section of your logo if it doesn’t fit properly in certain shapes or sizes. If, perhaps, you needed to have very small icons, then it may be possible to include the entire logo. Due to this, most companies have adopted the use graphical elements or a single letter for their logos in the social media. It implies that if your graphics and texts are intertwined in the logo, then it may not be possible for you to separate the elements and use the logo in Instagram without confusing your followers. Therefore, consider detaching text from graphics when you are designing a logo for use in Instagram or any other social media platform.

Remember to keep it simple

Gone are the days when the quality of a logo would be determined by the total number of graphical elements and colors it had. Presently, minimalism and simplicity rules in the world of logo design. When designing your logo for use in Instagram or any other social media platform for that matter, avoid using too many words, thin lines, and very detailed graphical elements in the design. If the logo becomes too detailed, it will not just appear confusing to many people, but also resizing it may be difficult and this may work against your brand. Again, avoid using all the colors of the rainbow in the logo hoping that you will make it more beautiful and more conspicuous. This will create unnecessary noise and may not deliver you very good results in the social media, where there is already a lot of distractions from the followers.

Be consistent

In as much as you are creating the logo to be used in Instagram, it should be consistent with the logo being used in other social media sites. Through consistency, people will see the same image in the different platforms and this will work strongly for your social media branding needs. If you are keen, you will notice that most of the successful brands have a simplified variation of their designs being used across all their social media outlets. Without consistency, you will miss an opportunity to connect with your audiences throughout the social channels and in the process miss an incredible opportunity to achieve effective social media branding.

Learn how to build a social media strategy here!

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The competition in the technology industry is always a cutthroat one, and the companies realize that for them to stand out from the ground, branding is very important, and this begins with the design of the company logo. A beautiful logo won’t just make the company appear professional, but also will be memorable amongst the potential audiences and in so doing, the company has a chance to build a strong and a lasting brand in the minds of their customers. Whereas there are many tech companies with extremely gorgeous logos, some not already famous, below are the ones with the hottest logos currently.

Dropbox

Dropbox is a file storage company providing users with the ability to store and share files in the cloud. The company is relatively new, yet it has become immensely popular because it has negated the need for people to constantly walk with their memory sticks. Perhaps the other reason for the popularity of the company is its awesomely designed logo. It is simple, easily recognizable and a single glance at it will let you know immediately what the company deals in.

Storific

This is an app that allows its users to order food using their phones and they get notified with the food is ready for pickup. The logo features handwritten lettering on a bright blue background. It is beautiful, stylish and elegant, exuding a nice and warm personality.

Jelly

Jelly is a new tech company founded by Biz Stone, Twitter Co-founder. It is a platform where people can ask questions and get responses from other members and it is designed to be used by mobile devices, but allows for seamless integration with the social media websites. Just like Dropbox, Jelly’s logo is ultra clean, stylish and very simple. It depicts a shape of a white jelly fish against a light green background.

Snapchat

Snapchat is now one of the most popular social networks, and it uses a mascot as the logo. The logo is minimalist against a yellow background. The choice of the mascot is derived from the premises of the platform, in the sense that messages disappear immediately after they have been viewed. In this manner, it is like a ghost, since you won’t access the message again, and the choice of the logo has worked very well for the branding and overall success of the tech company.

Squarespace

Squarespace is a startup tech company which allows designers, artists, musicians and other professionals in the creative industry to have easy to build websites. Their logo features a beautifully elegant design, minimalist in nature and it can be easily recognized. The fact that the font is in white against a black background makes it conspicuous enough and it easily stands out from the rest.

Simple

Simple was created with a bold idea of replacing the high street bank. The design of the company logo is as simple as the company’s name – it is a beautiful design which will help you see as you spend your money. The logotype is all in uppercase, looking stern but professional.

Mailchimp

Mailchimp is a tech company that allows businesses and internet marketers to collect email addresses for purpose such as email marketing, and newsletter distribution. It is one of the top autoresponder companies you will ever come across in the present times. Their logo is a very simple logotype with the name with the name of the company written in a playful font against a white background. It is the perfect definition of minimalism in logo design.

Visual.ly

This is a startup tech company dedicated to creating different kinds of infographics to aid in presenting information in a more interesting way. Their logo features a sweetly designed logo mark which relates to its visual approach to data and it is well suited for the company.

GitHub

GitHub is a tech company that allows for code storage in the cloud and it’s a service that has grown immensely in terms of popularity. They have made it easier for programmers and developers in different parts of the world to share code with one another and also to work on projects together. GitHub’s logo is an interesting and a quirky one, perhaps to depict the personality of the company, which is now the most preferred for people working on open source projects. Their logo is half mascot and half cat and they have named it as “The Octocat”.

Hall

Hall is a communication app designed for businesses. It has various chat rooms that can only be accessed by the people who work for the respective companies. The Hall logo design is simple, clean and easy to recognize.

Check out why Uber’s head of design quit here!

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The creation of this visual representation of a brand goes beyond just possessing graphic design skills. Presented below are certain essential rules which should be applied in the design of logo meant for the web or print. If followed correctly, the result will be a stunning logo with the ability to spearhead the success of the company’s branding efforts.

You must do preliminary work

The first step towards designing an effective logo is to do a thorough preliminary work. It is out of the preliminary sketches where you will get the initial design sketches and move forward with the rest of the process. For the preliminary work, you can simply use paper and pen drawings or you can make drafts using a vector program such as Adobe Illustrator.

It is recommended you create between twenty and thirty sketches or ideas to give you variations to use for the final logo. This process may sound a bit difficult, but it is a very fundamental one and skipping it might end up compromising your final results. Remember, that the more time a graphics designer spends on the preliminary sketches, the higher the chances of coming up with a great design.

Always create balance

The next essential rule in designing a logo for both web and print is to ensure balance in the design. The importance of having balance in the design is because the human mind has a way of equation balance to nice visual appeal. It implies that without a good balance in the design, the logo won’t appear as beautiful as it would have appeared with the right balance.

In this regard, therefore, you should keep the weight of the fonts, colors, sizes and graphics equal on each side. In certain occasions, you may be allowed to break the rule on balance, but just have in mind that the logo will be seen by multitudes, and not just those who have a keen eye for design, therefore, you will be safer by creating a balanced logo.

Never ignore the sizes

The next important rule for creating logos for web and print is the rule on size. This matters so much because all the components must look good and readable in all sizes. A logo ceases to be effective if it loses its definition when scaled down to fit into letterheads or small promotional items. It is important for the logo to appear the same whether displayed on a billboard, a television ad, and email signature or on the website. The best way to test if the logo is of the right size it test manually to see its behaviour on different mediums.

Wise use of colors

The color theory may sound complex, but to a designer keen on creating killer logos for web and print, there is no other way but to understand the theory and be proficient in its application. The basic rule when it comes to using color in logo design is as follows-:

• Use colors that are near each other on the color wheel
• Avoid very bright colors which may make the eyes strain while looking at them
• The logo must also look good in black and white or grayscale or in just two colors
• You are free to break the rules, but you must have a good reason for that.

It also pays to understand how different colors evoke various emotions or feelings. For instance, the color red might evoke feelings of love, passion, aggression, and strength while white on the other hand might evoke feelings of cleanliness, purity or simplicity.

Adopt a design style that suits the company

There are various design styles at the disposal of every graphics designer. When working on other graphics, any other style which suits the needs of the designer can be preferred. However, when working on logos, whether for the web or for print, the style adopted must be in tandem with the needs of the company. To get the style right, it is recommended to do a background check about the company so that you have a good understanding their operation and the nature of the businesses they do. You should also do a research about the target audience of the company then identify the best style that will give greater results. Preferably, you should identify the right style when working on the preliminary sketches.

Learn how to create a consultancy logo here!

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But amidst the current information overload and the superfluity of design methods and techniques, how can you maintain your focus and become a better designer? The tips highlighted below will give you useful insights on how you can achieve this-:

Learn a new skill or technique

The design industry is such a robust and dynamic field with lots of skills and techniques coming up on a regular basis. Without learning about the new skills and techniques, you will be restricted to using the old methods and these might limit your levels of creativity as well as your ability to become more productive. The new tools and techniques are adopted so that designers can have the ability to produce high quality outputs within reasonable amounts of time.

Therefore, the first secret to being a better designer is to ensure that you can deploy various skills and techniques in your designs. In this manner, you will always have a tool or technique for each project and this will make your life much easier as a designer.

The beauty about learning a new skill or technique in design is that there are various ways you can do it at the present times. You can decide to go back to college or take advantage of the internet and attend one of the many design classes online. Besides, the internet also has lots of resources at your disposal which you can use for free to add new techniques and skill sets to your design toolbox.

Become proficient in how to use the grid

One of the most difficult and excruciating tasks is building the right layout for designs, whether for web or print. The use of grid provides an instant solution to this problem. It is, however, regrettable to see the number of designers who are pathetic when it comes to the use of grids. Unless you can have the right layouts, there is no way you will ever manage to come up with great designs.

It, therefore, goes without saying that if you want to become a better designer, it is imperative that you become proficient in the use of the grid. You should have in mind that using the grid in design is a skill that can be gained through constant practice. Therefore, dedicate some time and increase your practice on using the grid and once you learn the skill, coming up with layouts will always be a breeze to you, and this will enhance your proficiency as a designer.

Take advantage of technology for better font choices

Font choice is an import aspect of every design project. This is because the type of font you choose will not just dictate the choice of other design elements but also will tell whether your design will be a miss or a hit.

Most people have font libraries within their computers, and these are the ones they turn to whenever they are working on a new project. Whereas it is a good idea to have such a library handy for your use, it is pretty limiting given that there are more fonts you can access to increase your variety.

To become a better designer, therefore, make good use of technology to help you find the better fonts for your designs. For instance, you can use tools like Myfonts.com to help you figure out the most appropriate fonts to use in your designs. Such tools won’t just save you the time, but will increase your chances of getting the fonts right in most of the cases thus making you have better and high quality designs.

Strive to make your designs tells a story

To become a better designer, you must learn to create designs that are less decoration but more communication. A designer can only become great when they can create designs that will send specific messages and get a point across rather than create nice looking graphics. For you to become a better designer and have the versatility to create designs that will tell stories, you have to practice and be willing to learn.

A good place to understand how you can apply these in your designs is to study various advertising techniques. In this way, you will learn how to use metaphors, analogies as well as other creative tools that will give you the power to come up with convincing and persuasive designs.

Check out these hilarious logo fails!

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It is possible that an organization or a business entity has nothing to do with the animals. But, there are certain specific characters or features of the animal which they admire.  they would like to associate with their products and services.

For instance, when a lion is used in a logo, it could signify courage or dominance of the business in the given field. An eagle, on the other hand, might signify sharpness and accuracy while a dove might be used to show purity, sincerity and meekness of the organization. Animals can also be used in a logo as a base of identity for a given region or location of the business.

For example, using a bear in a logo might suggest that the business is located in the cold region or in the cold mountains. A kangaroo on the logo, on the other hand, will signify that the business must be operating from Australia or is dealing with Australian products and services.

Presented here are ten animal logos showing how animals can be used intelligently in a logo.

The World Wildlife Fund

The first awesome logo we look at featuring an animal is the World Wildlife Fund Logo. This is a simple black and white logo with a giant panda on it. The use of panda in the logo is not only appropriate because the organization mainly deals with wildlife protection. But, by choosing panda particularly, they are trying to raise awareness about the endangered species of animals. One of them is a Panda. From a designer’s point of view, the logo is an outright winner given that it is simple, minimalist and easily recognizable.

NBC Logo

NBC is a popular television channel in the United States. To help in its marketing and branding, they have a nicely designed logo in full bright colors. A closer look at the logo will reveal to you a peacock with the feathers spread out. It indicates the quality and richness in variety of the programs availed by the broadcaster.

Toblerone Logo

Toblerone is a brand chocolate which originated in Bern, Switzerland. The logo features the Matterhorn Mountain and a white bear climbing it. The bear has been used as a hidden symbol in the logo. It is a heraldic animal in Bern city hence its use in the company’s logo is very appropriate.

The Firefox Logo

Firefox is a renowned tech giant offering one of the best search engines on the internet. Its logo is one of the best animal logos you will ever come across. It features a fox blazing in fires and going around a globe. The fox is naturally an intelligent animal. Its use in this logo can be an indication of the efficiency and speed that users experience when they use the Firefox engine for searching on the internet.

Pittsburgh Zoo and Aquarium Logo

The Pittsburgh Zoo and Aquarium logo is another perfect demonstration of animal logos. Its design is plain and simple, and it uses negative space to illustrate lion and a chimp facing each other with a tree in between. Present at the roots of the tree is two fish swimming away. Also, two birds can be seen flying from the tree. This animal logo is appropriate as it signifies what people can expect to see at the zoo and aquarium.

Atlanta Falcons

The Atlanta Falcons logo is another beautiful animal logo you will enjoy looking at. The design depicts a falcon up in the air with the eyes focused and claws open. It is almost as if it is just about to make a swoop on prey. It signifies the aggression and the accuracy of the team.

Puma Logo

The Puma logo is another awesome animal logo you will lay your eyes on. The logo shows a puma taking a typical long jump over the letters. It shows power, speed, and aggression. These have been used by the sportswear.It is used to indicate some of the attributes desired by every athlete who uses their products.

The Ferrari Logo

The Ferrari logo is another animal logo that has been associated with the overall success of the Italian sports car manufacturer. The logo features a prancing horse as a sign of power and exceptional performance that customers can expect from the Italian brand car.

The Jaguar Logo

Jaguar is another car manufacturer with a beautiful animal logo. Just like the Ferrari, the Jaguar logo features a prancing animal. The Jaguar is ready with all of its teeth out and prepared to attack. It signifies aggression, power and exceptional performance offered by the car.

Check out what is wrong with The Met Museum Logo!

All trademarks and registered trademarks are the property of their respective owners. AppMaven LLC or LogoMaven is not affiliated with any of the companies mentioned on this post. All other trademarks or registered trademarks are the property of their respective owners.

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Since logos are designed to be seen by lots of people, the habit of using stock images can be pretty limiting. Therefore, as a professional designer, you should avoid using them in your design as much as possible. Here is why-:

Stock images are other people’s visions

Uniqueness is one aspect in logo design that is greatly admired. Everyone desires to have a logo that is unique to them and will never be found in any other place. Stock photos will always be another person’s idea or inspiration and using them in your logo will deny you the chance to be creative. It will also deny our clients the chance to have a unique logo. Besides, you may never manage to capture or stimulate the right emotions when you rely on another person’s image in your logo design.

There is no originality in using stock photo

The other danger of using stock images in logo design is the fact they lack in originality. Stock Photos offer free resources accessible to millions of people in the world. It is important to realize that millions of designers rely on such photos and download a lot of them on a daily basis. If you decide to use one in your logo design, you risk downloading a photo that has been downloaded and used for several times.

By this virtue alone, your logo design will lack originality, and you should not be surprised if you came across similar logo just like yours on the internet. You will lose the “wow” element of the logo. Those who see it may fail to see any inspiration in the design process. If you are a designer who loves originality, you will not want to use the stock photos.

Stock Photos are costly in the long run

Stock photos may be appealing if you need a quick fix for the design because you can get them quite cheaply and easily. However, you should not forget that cheap is always expensive in the long run. There are some direct costs involved in using stock photos in your logo other than the licensing fees, which in some cases may be very high, depending on the quality of the photo.

Again, it will take you a lot of time to scour through hundreds or even thousands of photos before you find the final one to use in your logo design. Besides, there are no guarantees that the stock photo will meet all your design purposes. Hence, using stock photos might just be a costly waste of time and resource compared to coming up with a design from scratch or using custom photos for the logo design.

Perfect logo or good enough logo

Before you decide on the image to use in your logo, you need to consider the goals and the vision of the logo. This should essentially come from the goals and objectives of the design as well as the kind of emotions you need to be evoked on those who will be seeing the image. Finding a stock photo that will meet such a specific is not easy.

In most of the times, you will use imagery close to what you wanted but not actually what will manage to meet all your design requirements. Essentially, stock photos will be “just good enough” but won’t let you have the perfect logo that will drive the brand of your business.

Stock photos are generic and boring in logo design

The other reason stock photos should never be used in logo design is because they are generic and very boring. It is very difficult to establish an immediate connection with the logo using a stock photo compared to a logo designed with a custom image.

By simply looking at logo with a stock photo, the audience will easily decipher that the image is not real or does not belong to the company hence you lose a chance to create an authentic connection with the audience. It implies that you have failed in creating credibility and trust with the potential audience, and this might cost the business regarding branding.

There are certain occasions when you might bump into very good quality stock images but as a professional designer, you should rely on your skills, expertise and intuition to use original images that will bring out the unique components of the logo.

Learn if it is possible to create a logo that transcends time here. 

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This simply implies that computers are used to hasten the graphics design process just as microwaves are used to warm up food quickly. In essence, graphics design would still be possible even in the absence of computers and this is how life used to be back in the days when the world was still asleep as far as technology is concerned. So how exactly did graphic designers work without computers?

Manual and laborious

Before the computers, graphic design was rather a laborious and manual exercise that took several hours to complete even for very small projects. At the beginning of every job, the designer had to sit down and figure out what the client wants and think of the best way to start from scratch. It involved a lot of iterations since you first had to come up with sketches that would be shown to the client before you had the opportunity to proceed with the final design.

You may argue that the same process still applies to today. This is true but back in the olden days, you had to start the process of preparing each sketch from scratch unlike today when after you have the layouts right, all you have to do is make a few clicks of the mouse and you have different layouts.

A single design would be worked by different people

With the advent of the computers, only one person is needed to start and complete a design project. But before the computers came, there was what was known as division of labor in the design process. With division of labor, each person did only what they were good at during the process. For instance, if a designer were good in rapidography, their duty would be to wait and draw a line of the required size on the boards.

If somebody else was good with the Photostat camera, their main duty would be to position stats and show indications of where the cropping was to be done as well as the exact sizes and position of the photos on the page. Again someone else would be proficient with the mechanical boards, and their duty would be to help with the pasting and using the rubber cement to paste the Photostats on the correct positions where they are needed.

With the use of computers, division of labor is no longer relevant because most of the processes have been integrated into a software making graphics design to be an easy exercises. It is possible to draw a perfect line, resize the images, change the position of the image and do pretty anything you want with the layout without the need of external assistance.

How Printing was done

With the computers, printing graphics after you are done with the design is not much of a hassle. But before the computers, it was an exercise that required the expertise of highly experienced experts. The printers in graphics designs before computers and the advent of the modern printers used what was known as a mechanical. Each mechanical represented a page with the correct size of what was supposed to be printed.

For instance, if you wanted to print a page measuring 11.75 inches by 9.25 inches, then the mechanical would be adjusted to reflect these measurements either on a stiffer paper or cardboard. You were actually required to use the Photostats pasted on the mechanicals to show the separator the exact placement, size and position of every image. If there was a rule reproduced on a page, that rule had to be drawn by hand on the mechanical around the Photostat. You can thus imagine how hectic printing was back in the days.

How long it took to prepare the layout of a book

Preparing the layout for a book takes approximately fifteen minutes currently. However, before the computers, before anything was sent to the printer, it could take a couple of hours to get the materials ready for printing. It involved a lot of processes which included taking the Photostats to the studio to have them pasted down then sending them to the typesetting house before you could finally have them ready for printing.

Evidently, computers have made the process of graphic design to be simpler, faster and more efficient. By looking at the history of graphics design, designers come to appreciate the strides taken to make the industry what it is at the moment. One thing however remains unchanged. It is the design tools that have changed but not the core design principles. This is why Milton Glaser made the comparison of computers being to design what microwaves are for food.

Check out how to build a personal brand here!

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Most of the white collar jobs seem to offer very little regarding rewards other than the monetary aspect. If you are looking to pay your bills, then the daily grind might be sufficient, but if you want something more fulfilling and inspiring, then you will have to look for a career which will offer you with more than just what the daily grind has to offer. The graphic design industry offers you with an alternative route to getting more fulfilled in your career with exciting remunerations compared to what you may have gotten the blue chip companies.

The daily challenges and the constant demands to produce quality results are some of the attributes that make a career in graphic design more endearing and appealing to those who are keen on getting ahead with their professions in life. Here are some of the reasons why being a graphic designer might as well be the best thing that will ever happen in your life-:

Impressive Salaries

There is a wide salary range for graphic designers with those who are just starting out earning the least. As one advances in skills and experiences, the salary also keeps on increasing. But before you argue this happens in every other profession, the graphic design industry is unique in a number of ways and which will ultimately add to the final perk that a designer will carry home.

It is important to realize that billions of dollars are spent in marketing and advertising each and every year and there would be no marketing or even advertising if graphic design were not there. Hence, so long as businesses need to marketing, branding and advertising, the graphic designer will always have work, which will be well remunerated because the clients want quality work.

Potential Career Growth

A career in graphic design has enticing prospects for one to advance in their careers and build very impressive portfolios. Being a challenging profession, there is a lot to learn and experience once one is done with the basic education. You get a chance to meet and interact with different personalities, and you also get a chance to work on wide and diversified projects, all of which will help you become a better and more fulfilled graphic designer.

Wide Range of Industry Sectors

A career in graphic design will open a plethora of doors for you and enable you practice your trade in a wide range of industry sectors. You will be at liberty to choose whether you want to branch out to advertising and marketing, web design or you want to major in corporate brand identity. With such a wide range of choices to make, you will be at liberty to choose the one that appeal to you the most and which you believe will give you the greatest satisfaction. Besides, you are not limited in practice, and you also have the freedom to practice in more than one field, thus increasing your versatility and value as a graphic designer.

Challenging and interesting assignment

One beautiful thing you will love with a career in graphic design is that there are no two projects that will be the same. For every project, you will be working with a completely new set of demands and conditions and probably new clients as well. Every day will be a unique day where you will be required to make fresh decisions in coming up with the various designs. Due to this challenging while at the same time interesting nature of assignments, a career in graphic design will never leave you feeling bored at work since you will be working on something interesting each and every day.

Self-Fulfillment

Self-fulfillment is not just important for the sake of your satisfaction at work, but also, it affects other areas of your life. When you are self-fulfilled, you are happy to the fact that through your skills, you were able to make a difference to your clients and the world around you in general. A career in graphic design is one of the most self fulfilling careers you will ever come across. You deal with practical clients, and every project is a chance for you to make a difference and make the client meet their objectives. When your clients come to you and express gratitude for what you did for them, this makes you feel fulfilled and really happy that you did what you did.

Easily be your own boss

Most people dream of being self employed. They admire the freedom and the earning potentials that come with self-employment. However, this is not a familiarity you will find with most of the other careers. However, with a career in graphic designs, once you have gained the experience, skills and the connections to clients, you need nothing else to start your own company or start freelancing on the internet. Therefore, if you have ever dreamt of being your own boss, then you need to think deeply about choosing a career in graphic design.

Check out how to design app logos here!

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How to help clients choose a font? Graphic designer’s job description entails a lot other than just sitting behind a computer and churning out design after design. It sometimes includes helping the clients make the right choices as far as choosing a font are concerned. Many are the times when clients make proposals that seem not to be feasible, but it is the duty of the designer to offer advice and direction in such instances to ensure the successful completion of each and every project.

How to choose a font is one such area that many designers find themselves working a lot with the clients. Knowing how to choose a font is such as an important matter in design, and it requires all the attention from both the designer and the client. The right choice will lead to a great design that will meet the goals of the project, and it will also make it easy for the designer to work faster and more efficiently.  If you don’t know how to choose a font, you will waste lot of design time since the designer has to force other design aspects to match, but with no guarantees of a stellar outcome. So how exactly can a designer help a client choose the right font?

By considering the goals of the project

The goal of the project is the first consideration on how to choose a font style. Different design projects are meant for different purposes, and they are also targeting varied audiences. With the variety of fonts available, they can be used in design to create a wide range of impressions dependent on the particular goals that the design is aiming to achieve. A client should therefore not be guided by the aesthetics of the font, but rather, the impact it will create in the final design.

Legibility of the font

Since designs are aimed at passing on particular messages, the font used should be legible enough, so as to make it easy for the target audience to read and understand the message in the design. Again, the legibility of the font will be dictated by whether or not the design is for decorative purposes or it will be used for other reasons such as in the print media.

For instance, decorative fonts will always have low legibility since they are meant to attract attention while fonts meant for newspapers and novels will usually have high legibility. As a designer, you need to work together with the client and define an overall legibility that will cut across all the design. While considering legibility on how to choose a font, the following factors are worth considering-:

• Choose fonts with conventional letterforms
• Choose fonts with generous spacing
• Choose fonts with a tall x-height

Readability

Next to legibility is the readability of the font. It is possible to use a font that is easily legible but does poorly when it comes to readability. Such factors determine the readability of a font as the style, color, tracking, size and every other property useful for overall impression. For example, if your focus for the design is to have high readability, then the client should settle for a style that will not hinder the audience’s ability to get the full meaning of the message.

It is important for the client to remember when thinking on how to choose a font that the message of the design comes first before the style. This doesn’t imply that the style is not important, but there should be a balance between the style and the effectiveness of the message being passed across.

Aspects of appropriateness

It is true that there are other fonts more suitable for design tasks compared to others. While helping the client choose a font, aspects of appropriateness will be determined by the designer’s experience of working with different fonts. It will be upon the designer to advise the client on the best fonts to use to let him have a great design at the end of the project. Aspects of appropriateness are in most cases determined by the intent of the design, the mood of the design, and the aesthetics desired for the design.

Technical Consideration

When all is said and done, the client will leave the designer to embark on the project. As much as you may consider a plethora of fonts to use in any design, you also need to consider the technicalities of using the fonts for the projects. For instance, you have to weigh other specifics of the design and evaluate if the font chosen will not be problematic at all.
Suppose the design is going to feature a lot of numbers, your ideal font should have the kind of numbers you are likely to use. A client may not have such finer details of design but as the professional, you need to bring to their attention the technical considerations involving the use of various fonts. Never ignore technical details on how to choose a font when with the client.

Use these resources to access the best free fonts online!

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Environmental Companies are environmental organizations who advocate for processes that doesn’t cause harmful effects to the local and the global environments. They are agents of conservation. Since logos are vital branding tools, such establishments usually tend to adopt the creation of green company logos to be in tandem with their operations and help spread their messages in environment. So what exactly qualifies a logo to be called “Environmental”?

Environmental company logos exhibit certain features that are not just indicative of the company’s operations but are uniquely different from the types of logos in use by other organization. In most cases, such logos use earth-centric colors such as sky blue or light green and they are also fond of using eco-friendly graphics such as recycling symbol, a planet, the sun, etc., to create an overall impression of ecological and conservation awareness.

Here is a list of the top companies that have done an excellent job in coming up with appropriate green company logos to brand and help them further their noble conservation courses:

Green Business Alliance

The Green Business Alliance is a company whose dedication is to assist other businesses in adopting green practices so that they can become even greener. Due to this, they have a logo that is predominantly green, with several symbols reminiscent of the environment including a tree, a swamp and of course water. The logo does a perfect job of communicating the company’s goal that it needs to remain true to the environmental at all times.

Carbon Fund Organization

Carbon Fund is a not-for-profit organization deep into saving the world from the devastating effects of carbon to the environment. Hence, it is no wonder that it has a ecological company logo. The organization primarily offers carbon offset as a way of discouraging people and businesses from releasing this harmful gas to the atmosphere.

The logo features a circle to imply both completion and inclusion. It has a bright yellow sun rising from the horizon to indicate a new beginning. The bright colors, on the other hand, are to create a sense of youth and optimism.

Whole Foods Market

Whole Food Market may not be entirely dedicated to saving the environment from getting damaged, but it advocates for fair trade and organic living, which are still within the concept of living green. Their ecological company logo comprises of only two colors – Green and White. The logo doesn’t feature any complicated design but rather the words “Whole Food Market”, with a little bit of tweaking on the fonts.

For instance, the letter “O” in WHOLE has been ingeniously designed to look like a fruit, full with leaves on the top. The logo does a good job in communicating the company’s dedication to promoting green living and it is congruent with the values of the company.

Ausra

A good number of the environmental companies dedicate their activities to promoting the use of ethanol gas or simply carbon-free energy that won’t have any ill effects on the already fragile environment. Ausra is one such company, and it has an excellent environmental company logo to tell the world about its ideals. The logo in itself has no colors that represent environmental doing, but rather, it is a depiction of an orange sun giving out its bright rays.

Remember, solar energy is considered to be one of the cleanest energies in the world since it causes no pollution and so its use in this environmental company logo is timely and appropriate. Ausra is a solar energy giant dealing in the production of solar energy and production related equipment.

Cool Earth Solar

Cool Earth Solar also makes it to our list of green companies with great ecological company logos. The logo is a 3D depiction of the earth, with the letters C and E written in lowercase around it. The predominant color of this green company logo is blue with its several shades to create an overall cool and calm effect, just like the name of the company suggests. The font used to write the name below the images blends well with the picture and directs a lot of emphasis on the planet, where it is needed.

Green Options

Green Options is another company with a simple but gorgeous environmental company logo. The focus of the website is to bring people and businesses concerned with the environmental-friendly movement together. It is like a networking forum for all the concerned parties in the green movement. As expected, the logo is green with a circle with an arrow at one end to imply inclusion. The “G” in green has also been written in an ingenious way to allude to recycling, a critical aspect of every green movement.

Planet Green

You will be surprised at the simplicity of the environmental company logo of Planet Green. It is a simple logo with the word “planet green” written in black and a circle to their right all on a white background. It is this kind of simplicity that makes it one of the great logos of ecological companies.

Check out some of the top Sports logos now! 

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